Search Results: Social Media

Blueprint For Building A Merchant Funded Rewards Program

Are you thinking about a merchant funded rewards program for your bank or credit union? Here's four things to consider beforehand.

“The Wild Idea Club” Author To Keynote CUNA FUSE Branch Ops

Lee Silber will kick-off CUNA FUSE – Branch Operations & Business Development School this summer in Las Vegas.

Study Raises New Questions About Bank Transfer Day Fee-asco

The media sure made a lot of noise over Bank Transfer Day, but some cold, hard stats shed new light on the switch-themed event.

4 Ways ‘Bank Transfer Day’ Is Silly

Four avoidable shortcomings in this poorly conceived bank boycott will keep it from achieving its real potential.

The Top 400 Banks on Twitter

Complete statistics for the 400 retail banks on Twitter, including number of followers, accounts followed and number of tweets.

Uncommon Objects

An interesting exploration of innovation, technology and interfaces within the financial industry by guest contributor Brent Dixon.

9 Promotions Building Facebook Fans for Financial Institutions

Want to spike your Facebook likes? Time for a giveaway. Plan to spend $1 for each new fan.

QR Codes Are Mobile Gateway for Bank Marketers

Marketers are leveraging QR, or quick response, codes to drive prospects and customers to promotional content or to expand a conversation.

Do Irritating Ads Work Better Than Funny, Entertaining Ones?

People hate Commonwealth Bank ads, but it may be better to annoy a few people than to be ignored by everyone.

Credit Union Toys with Microsoft Tag Tech in $15,000 Scavenger Hunt

This mobile phone promotion is as daring and creative as it is complex. But will it work?

Public Confused, Angry Over Credit Union ‘Bailout’

In a 24 hour period, around 500 people mentioned “credit unions” on Twitter, 95% of them spreading the word about the “bailout.”

Datahead: Online, Mobile & Internet Facts

Mobile banking is just getting underway — check in to see these top data trends about mobile banking usage.

Bank Streams Live Rock Concerts In Online Banner Ads

Dexia Bank, serving France and the Netherlands, has done two of the most innovative things you may ever see in financial services marketing. First, they have targeted a Gen-Y audience with live rock concerts streamed in the bank’s banner ads (more on that in a moment). Second, they’ve set up a whole separate bank, Axion, […]

Make Fun Marketing Promotions Out of Your Bank’s Charitable Donations

By adding straightforward marketing components, banks are transforming charitable contributions into feel-good, name awareness promotions.

BofA Shifts $40M Campaign From Brand to Products

Are people actually looking for ways to "save when they spend?" Isn't that an oxymoron? BofA is shifting its ad focus from brand to products.

Petition to Verify Twitter Accounts for Financial Firms

How do Twitter users know they are interacting with a legitimate person or company? The truth is, they don’t. That is, unless that person is someone like Brittney Spears. Twitter has been offering “Verified Accounts” since June, but the company only seems interested in verifying accounts of celebrities — people like movie stars and sports […]

Update: Wells Fargo + Wachovia Transition Ads

How long will the Wachovia brand survive? Indefinitely? Why? Who says Wachovia has to go away at all? Only time will tell.

Twitter Phishing: How Can It Be Stopped?

Since January, the number of financial institutions on Twitter has skyrocketed. At last count, no fewer than 500 retail banks and credit unions had a Twitter account. With more and more of them offering to help resolve service issue on Twitter, it’s inevitable that phishing attacks will soon target retail financial consumers…if it isn’t happening […]