Redefining CX Through Innovative Social Media Strategies for Financial Services
Discover actionable strategies to identify opportunities to improve efficiency and maximize ROI from your social media.
Discover actionable strategies to identify opportunities to improve efficiency and maximize ROI from your social media.
In his annual management letter, Jamie Dimon, JPMorgan Chase chairman and chief executive, analyzes the impact of three key technologies.
Dr. Robin Kiera shares strategies for financial institutions to boost engagement and sales through utilizing behavioral economics and social media.
Smaller banks rely on social media to promote their brands — yet most of their strategies leave something to be desired.
Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.
Prime Day is a great marketing opportunity for banks and credit unions. This gallery of social media posts illustrates how seven different types of messages can be used to maximum effect.
Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.
Instantly watch this lively and timely discussion on the latest social media trends with Jim Marous and industry experts from Vericast.
Social media can get tedious for bank and credit union marketers. But sometimes a post gets a lot of engagement and re-energizes the team.
Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.
Should you zero in on one social platform or juggle them all? Is TikTok worth trying? Here are insights guiding social strategies in 2023.
Find out how a small Kentucky bank is capitalizing on social media’s potential, creating engagement that outshines much bigger banks.
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Not every social media leader is as big as BofA and Citi. A $1 billion-asset bank's 20 million YouTube views vaulted it into the ranking.
Analysis of The Power 100 banking social media rankings highlights key changes in use of Facebook, Twitter, YouTube and Instagram.
In an inflationary economy financial marketers must pivot to thought leadership on social media instead of just hawking products.
NCCA rule change means college athletes are the new social media influencers. It's a good fit for community financial institution marketing.
Reflecting the massive explosion of neobanks and fintech providers, more people now use digital banking solutions than they do social media.
Splitting social outreach from marketing was step one. The second was hiring media professionals who know how to tell a story — every day.
Here are financial institutions setting the pace in creative use of Facebook, Twitter, Instagram and YouTube from our social media database.
Three tips will assist banks and credit unions to reach new consumer audiences and increase efficiency of their social marketing spend.
ADA compliance is required, but beyond that, bank and credit union marketers will do well to be sure all types of posts are inclusive.
Experts and some marketers are beginning to question the worth of outbound social media. 'Social listening' may actually be more important.
Manual tasks across channels is costly. And while AI is hot, there’s a simpler way to bring efficiency that many bankers have overlooked.
Read More about The New AI: A Banker’s Guide to Automation Intelligence