BofA Shifts $40M Campaign From Brand to Products
Are people actually looking for ways to "save when they spend?" Isn't that an oxymoron? BofA is shifting its ad focus from brand to products.
Search Results: Social Media
Petition to Verify Twitter Accounts for Financial Firms
How do Twitter users know they are interacting with a legitimate person or company? The truth is, they don’t. That is, unless that person is someone like Brittney Spears. Twitter has been offering “Verified Accounts” since June, but the company only seems interested in verifying accounts of celebrities — people like movie stars and sports […]
Update: Wells Fargo + Wachovia Transition Ads
How long will the Wachovia brand survive? Indefinitely? Why? Who says Wachovia has to go away at all? Only time will tell.
Twitter Phishing: How Can It Be Stopped?
Since January, the number of financial institutions on Twitter has skyrocketed. At last count, no fewer than 500 retail banks and credit unions had a Twitter account. With more and more of them offering to help resolve service issue on Twitter, it’s inevitable that phishing attacks will soon target retail financial consumers…if it isn’t happening […]
‘Fair Fees,’ Brought to You by ING DIRECT
ING Direct's microsite has three sections. In the "Speak Up" section, there's a petition, which has been signed by over 6,000 Canadians.
TD Canada Gives Winner $1 for Every Friend on Facebook
The bank is using a daily giveaway tied to Facebook in an effort to draw attention to its new automatic savings product, the Simply Save program.
Barclays Has Fun with ‘Water Slides’
This is a good way to go about a User-Generated Content contest. But, you risk making a mistake if you hand over decisions to the public.
20 Credible Ways to Say You’re Safe & Sound
You may have heard the economy could start its recovery this year. Or maybe you believe banking's worst months were back last year.
Censored! Federal Agencies Afraid of Fear Mongering
Bank marketers will find themselves walking a fine line when they talk about their stability, especially when you start drawing distinctions.
The Weirdest Credit Union Videos on YouTube
Spend enough time on YouTube and you'll find strange things you never thought of. Here are some of the strangest ones from credit unions.