5 Critical Questions That Should Be Driving Your Social Media Strategy
New social media regulations are here, and you need a strategy. Don't panic, and don't throw something together at the last minute.
New social media regulations are here, and you need a strategy. Don't panic, and don't throw something together at the last minute.
The Financial Brand is building a list of the Top 100 banks and the Top 100 credit unions on Facebook, Twitter and YouTube.
This infographic underscores that financial institutions -- especially smaller ones -- are slow to embrace social media as a communication vehicle.
Barely half of all marketers in banking are confident that their social media campaigns are effective. A third say they aren’t effective.
Proposed regs for social media say banks and credit unions will need to have a formal written strategy, monitor social mentions and (gasp!) even measure ROI.
Reflecting a deep commitment to social channels, NAB has moved its team of seven into a fancy new command center loaded with the latest tools and tech.
Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.
An interview with Brett King, CEO of Movenbank, and creator of the first credit score built in part on consumers' social media activity.
Over 66,000 votes were cast through Advantis' website and Facebook page, helping determine which charities received $50,000 in grants.
What are US consumers saying about banks in social media channels? And how can financial marketers best manage these conversations?
This in-depth Q&A interview explores the credit union's strategy, what works, what doesn't and why they created a new, full-time social media position.
This online discussion forum lets college-bound kids and parents field questions. Wells Fargo employees chime in too, but not to push loans.
This webinar explores practical steps to achieve digital maturity, tailored to the unique pace and needs of your institution.
Read More about Getting Ready for Tomorrow: Practical Steps to Digital Maturity
Most financial institutions wrestle with social media. Where do products fit in, and what's the ROI? Well here's a twist.
Success for a big social media experiment from a Canadian megabank hinges on submissions from the public. Will it work?
Barclaycard Ring MasterCard empowers cardmembers who will share in profits by influencing card decisions through social media.
3 in 5 users don't follow any brands on any social networks. 60% have never mentioned a single brand in social channels.
Two banks square off in a Twitter dispute over accusations of false advertising. But the one who picked the fight wound up losing it.
Hear what this 25-year old Gen-Y marketing coordinator at a $400 million bank thinks of social media. It will probably surprise you.
To monitor the social web, some financial institutions need a more sophisticated tool than what the free solutions around today offer.
60% of banking execs say the industry is not effectively utilizing social media, and 75% don’t see it as the future of communications.
An investment firm has given its entire staff the thumbs-up for social media sites including Facebook, Twitter and LinkedIn.
Making social media a contributor to bottom line improvement will mean integrating social media concepts into everyday marketing.
Explore the big ideas, new innovations and latest trends reshaping banking at The Financial Brand Forum. Will you be there? Don't get left behind.
Read More about The Financial Brand Forum Kicks Off May 20th