Survey Reveals Mix of Feelings, Approaches Towards Social Media in Banking
Banking execs are both unclear about their social media regulatory responsibilities and concerned about losing control on social platforms.
Datamining Social Media Profiles for Actionable Intelligence
Can social media data drive financial marketing strategies or is this just a pipe dream? It's a conversation for bankers to have.
Social Media Check-In Promos Reward Frequent Bank Branch Visits
One bank and credit union reward people for making frequent branch visits via a GPS-based social media contest, but is this a smart strategy?
Journalists, Trade Press Irresponsibly Fan Flames on the Financial Social Media Fire
Articles on social media in banking make it sound like the opportunities are as massive as the ROI is obvious.
Reality Check 2.0: Social Media Myths & Facts
Is social media a game changer? Or just a bunch of hype? This free seminar will challenge how you think about social media in the financial industry.
Calculating the Time-Opportunity Costs of Social Media
Do current employees have time for social media? Or should you hire someone? And why would social media be your #1 staffing issue?
Should You ‘Join the Social Media Conversation’ If No One Is Talking About You?
Why banks and credit unions that are providing customer service on social media sites doesn't pencil out in the end.
The Startling State of Social Media in Credit Unions
This study proves that, for banks and credit unions, no strategy + no budget + no staff + no time = no success.
Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media
Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.
Social Media ROI vs. ROA: Put Your Money Where Your Word-of-Mouth Is
Even if your ROI is 200% on social media, there's no meaningful impact on ROA unless you make a significant budgetary investment.
Bank’s Social Media Says Spy on Your Friends or You’re Fired
All financial institutions should read the document for their banks and see if they think it sounds reasonable.
Study Shows Social Media Sentiment Towards Banks Turns Positive
A research report from Serendio looks at over 300,000 online conversations to calculate and rank bank’s reputations.
Datahead: Switching, Credit Cards, Social Media, Channels & More
83% will or have switched banks and 1 in 4 bankers say innovation isn't important. Here's what marketers should know
11% of People Have a Social Media Connection with Their Bank?
A Fiserv study on social media tells folks what they want to believe about banking, even if the math doesn't pencil out.
5 Ways Financial Institutions Can Use Social Media*
Five examples of specific situations where social media can be beneficial...along with some significant caveats.
Credit Union Launches ‘Check In for Charity’ Social Media Drive
A Texas credit union wants to know if people are interested in using Foursquare, Twitter and Facebook to make charitable donations.
What Is Social Media Really All About? Who Knows
Is it any wonder financial marketers are unclear about "social media" when even the so-called experts can’t agree on what it is or isn’t?
‘Room for Improvement’: QTCU’s Social Media Giveaway
A credit union targeting teachers pits schools against one another in an online voting competition for a $30,000 staffroom makeover.
Why Social Media Is a Waste of Time for Banks & Credit Unions
11 reasons why social media has generally been unproductive for most financial institutions.
‘World’s Coolest Intern’ Solves 3 Social Media Riddles
Standard Chartered's contest serves up a number of mission-critical lessons on social media.
Banking Ranks #3 Most Active Industry in Social Media
Believe it or not, the banking industry is the third most active in social media.
Compliance Crack Down on Social Media Coming?
When it comes to social media, financial marketers are often caught between “content” and “compliance.” For instance, how do you promote a financial product or service within the constraints of a 140-character tweet while still adhering to regulatory requirements? In July, the U.S. Food & Drug Administration cracked down on pharma giant Novartis for using […]
