Is ‘Clubhouse’ The Next Social Media Platform for Financial Marketers?
This new social channel is blazing hot, and its viral trajectory means Clubhouse is worth serious consideration.
This new social channel is blazing hot, and its viral trajectory means Clubhouse is worth serious consideration.
Just about had it with COVID and the rest of 2020's legacy? Refresh yourself with one of the things about social media that most people like.
You may not want to tweet or share, but the public will discuss your financial brand anyway. Institutions must learn to navigate social.
Consumers love that banks are trustworthy but their commoditized products are snoozers compared to challengers' state of the art offerings.
Skip the marketing-speak and talk to financial institution leaders in terms of how social campaigns can help meet business objectives.
Influencer marketing is a growing trend in banking, says founder and COO of Amra and Elma Elma Beganovich. It's essential for a stronger bank social media strategy.
Corporate social responsibility is now an expectation. CSR stories, if authentic, can boost consumers' trust in banks and credit unions.
Banks and credit unions would do well to use micro-influencers. Often these people are available, more effective and much less costly.
Pandemic distancing rules hamper good service. Social messaging, properly used, can help banks and credit unions enhance customer experience.
Issues as diverse as the PPP and aid to communities during the pandemic demand close attention to messaging tone and what people are saying.
All types of digital channels are becoming more important now. With the gravity of the moment comes greater risk for financial brands.
Helping consumer lenders embrace social media the way real estate agents do will help banks and credit unions gain Millennials' business.
Discover how State Employees Credit Union maximized process efficiency, increased loan volumes, and enhanced member value by moving its indirect lending operations in-house with Origence.
Read More about Success Story — Driving Efficiency and Increasing Member Value
Consumers often Google for reviews of everyday products, but they don't ever check out financial institutions. Ally wants to change that.
Banks and credit unions still have a key edge over digital-only lenders: trusted employees. Social media can help maximize that advantage.
Consumers' habits in social channels is changing. Here's how banks and credit unions can stay in the game (hint: entertainment is critical).
Many social media ideas used by big institutions can be adapted by any bank or credit union and used to drive engagement and build awareness.
Fintechs are challenging legacy financial brands on social issues. Banks and credit unions should think hard about whether to do the same.
Social media marketing is a must to reach Millennials. Facebook is still Numero Uno, but Instagram and YouTube are important for this segment.
Smart financial marketers tap influential social media voices to build their brands. Should you leverage the influencer marketing trend?
The public will unleash their ire on social channels whenever banking brands don't walk their talk or fall on the wrong side of an issue.
Build your organization's brand, recruit top talent, and discover new opportunities by creating your own personal social media footprint.
Shameless self-promotion doesn't work in social media channels. Instead share stories of the folks behind your brand and in your town.
Find out how SLD helped CQRC Bank to create the perfect harmony of financial services, local culture, and the human touch in their branch transformation.
Read More about Creating A Community with CQRC’s Branch Redesign