Foursquare: Next Stop on the Social Media Bandwagon?
There may be chatter about Foursquare among banking experts, but that doesn’t mean banks should start toying around with it immediately.
Search Results: Social Media
25 Things More Important Than Online Social Media
Social media is a growing tool in the kits of financial marketers. But, bankers can't go into social media without checking out this list.
No ROI on Social Media? Here’s Why
Counting the number of fans, friends, votes and followers will never prove social media's value to your CEO.
Sustaining Social Media Success With Marketing Muscle
American Express first ran national TV spots for its OPEN Forum, an online resource and networking website for business owners, back when the social media project was launched in July 2009. Now — in what may be a first in the financial industry — American Express just rolled out a new wave of ads supporting […]
Why Social Media Is A Fulltime Job
Social media is free, but it isn't easy. There are no short cuts. Just like with anything else, bankers get out of it what they put into it.
The Biggest Credit Union Social Media Study Ever
Social media is a new tool in the pockets of every financial institution. Here are some stats to accompany your marketing strategy.
Q&A: Integrated Social Media + Financial Marketing
The Financial Brand sat down with Tim McAlpine, president and creative director of Currency Marketing, to talk about integrated social media marketing for financial institutions. As one of the financial industry’s most accomplished and well-respected social media marketers, Tim’s firm has developed a number of successful programs targeting niche groups, including the renowned Young & […]
Bank’s Social Media Hits High School Gridiron
Eastern Bank is asking high school football teams in eastern and central Massachusetts "What makes your team special?"
3 Online Social Media Sites Offering Recession Help
Three financial institutions recognize customers need help following last year's recession. Here are their creative marketing campaigns.
A Great Campaign That Raises a Question of Social Media Ethics
Anyone with a dry sense of humor will love the “I Love Fees” campaign from Coast Capital Savings up in British Columbia. The tongue-in-cheek promotion makes fun of Canada’s big five banks for charging billions in fees every year. The campaign mocks a genre of ads that feature cheesy, cliché, slice-of-life moments. You know the […]
Results 2.0: Social Media for Financial Institutions
Recently, a bank sent this request out over Twitter: “Help us figure out what our new blog should be about. Please send suggestions.” More often than not, when financial institutions deploy Web 2.0 tools, it feels like a tactic searching for an excuse/strategy. They assume they need online social media before they even know what […]
NAB’S UBank: A Cautionary Tale in Social Media
To support the launch of its new online self-service offering, UBank, NAB created a blog at myfuturebank.org. But the bank closed the blog earlier this month after one of its employees posted comments posing as a legitimate customer. At first, the impostor denied he was a bank employee, but forensic internet analysis proved that all […]
How ‘Social-First’ Brands Drive Revenue, Not Just Awareness
To get more bang from their social media buck, banks need to shift from "messaging" to community engagement and collaboration.
Will Banks and Fintechs Become Retail Media Networks?
Chase Media Solutions, now followed by Revolut's own effort on new media revenues, raise questions about privacy, personal data and what consumers will trade for them.
Hacking Attention: Mastering Social Selling in Banking
Dr. Robin Kiera discusses how social media isn't just for consumer goods but can be a powerful tool for financial products as well.
Can Banks’ Agendas on Social Issues Drive Growth?
It turns out the answer is yes, says Boston Consulting Group. Social goals can often align with commercial performance.
Synchrony’s Innovation ‘Strike Zone’ Spans Embedded Finance, Social Selling and Web 3
Banking innovation has to balance the futuristic with the realistic. Here's how Synchrony plays to its 'strike zone' with developing technology.
How to Turn Your Execs into Expert Media Spokespeople
Even supposed 'naturals' need help to make the most of every podcast, TV appearance or article. Don't waste your opportunities.
How to Stretch Your 2023 Marketing Budget as Media Prices Rise
Sticker shock on ad buys? This outlook on TV, digital and print media costs will help you strategize, as you work on your marketing budget.
YouTube: Best Practices for the Most Ignored Social Channel in Banking
Many banks and credit unions forfeit big marketing and customer experience opportunities by avoiding the popular video social platform.
4 Ways Banks Can Use Google Alerts & Social Monitoring to Drive Growth
New social media monitoring apps plus the free Google Alerts tool provide bank marketers with valuable competitive intelligence.
How Fintechs and Social Changes Are Radically Reshaping Banking
Technology and evolving consumer views could unravel the business model of financial institutions but also provide new avenues for growth.