Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics
Better communications and training, versus more marketing technology, could turn things around. Right now, money, and data, are being wasted.
Data and Advanced Analytics: A Key to Survival
Financial institutions struggling to keep up with the innovations needed to compete in Covid-19 should pursue data analytics technologies, says MX's Ryan Caldwell and Brandon Dewitt.
How to Master Deposit Pricing with Data-Driven Personalization
Bankers face a Catch-22: Pay more to retain balances and, in doing so, shrink margins and alienate investors — or pay less to maximize margins and risk shrinking your deposit base.
Intelligent Analytics: The New Frontier in Robust Landing Page Design
A proven three-step framework for building landing page experiences that engage and convert using AI-led tools and insights.
Move Over CMOs, Data-Driven Growth Marketers Are Taking Over
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
How Alternative Data Can Help Lenders Discover High-quality Borrowers
Lenders should look beyond the traditional measures of consumer behavior to get a better view of how customers are leveraging credit.
Data-Driven, Partner-Powered: New Marketing Strategies Bolstering Bank Income
Marketing has long been a cost center for financial institutions. Now, as technology and data have vastly upgraded precision messaging, and partners absorb marketing costs, financial institutions are eliminating costs while generating long-term income streams.
Why Marketing Has a Critical Stake in ‘Data Migration’ from Legacy Systems
Mergers and moving to the cloud help drive new thinking about data. Marketing must be in the room as decisions are made.
Unlocking Growth: How Consolidated Analytics Can Empower Community Banks
Former community bank CFO Kim Snyder shares how consolidated analytics can help small institutions transform fragmented data into strategic assets.
Unlocking Growth by Tearing Down Data Silos
Kim Snyder, founder and CEO of KlariVis discusses a data analytics solution designed by bankers to help community financial institutions overcome data challenges and compete with mega-banks.
How Alternative Consumer Credit Data Increasingly Supports Lending Decisions
Alternative credit data is becoming a bigger part of how lenders make their decisions. Here's why it's a growing indicator.
What Banks Need to Know to Get Started with Zero-Party Data
Customers are often willing to share more data if they can get something in return — like more relevant pitches.
Building Deeper Relationships with Data-Driven Journeys
James White from Total Expert discusses the power of data, analytics and building engagement for generating loyalty.
Banking Success Requires Real-Time Data-Driven Engagement
Banks must leverage data, predictive analytics and modern technology to enable personalized, real-time engagement across the customer journey.
Banking Leaders Must Master the Art of Storytelling with Data
Too many numbers can overwhelm people. Instead of spreadsheets, use data-driven stories to convey complex details in a more relatable way.
Data on the Move: What It Is and How to Keep It Safe
A data security specialist offers an overview of four tech tools for keeping banking data safe from breaches at the point when it is most at risk.
Webinar: Banking’s New Mandate: Embracing Data as a Non-Negotiable Priority
In this on-demand webinar from Klarivis, discover how data isn't just an option—it's the cornerstone of success.
Webinar: Building the Bank Data and Tech Toolkit
By taking steps to build more meaningful personal relationships, U.S. banks could boost revenue from primary customers up to 22%. Learn how.
Call Center Staff Can’t Help Customers If They Can’t Find Key Data
Banks and credit unions sit on a wealth of data, but customer service staff has trouble finding it. Improving 'enterprise search' is imperative.
Marketing in a World of ‘Infinite Data’
A significant evolution of marketing is underway, driven by the availability of 'infinite data,' modern technology and evolving rules.
What’s Next in Digital Transformation: Data-Driven Decision-Making
Recent turmoil in the banking sector has accelerated the need for companies industrywide to boost their data and analytics capabilities.
Banking’s Data Privacy Paradox: Create a Win-Win Value Proposition
Consumers are aware of data privacy risks, but they continue to share personal information hoping to get improved experiences.
