Using Data to Deliver a Next-Generation TechFin Platform
Deep Varma from Alkami explains how modern technology can enable a next-generation sales and service platform that increases revenue and lowers costs for financial institutions.
Leveraging Data to Transform Digital Banking into a Profit Center
Digital transformation often focuses on improving efficiency and the user experience. But don't overlook the opportunity to generate revenue.
Supporting Customer Journeys With Data, AI and Better Engagement
David Feuer of Galileo shares why building an end-to-end digital platform can support customer journeys from the inside-out, delivering contextual solutions in real-time supported by data and analytics.
The Power of Data Democratization in Banking
Banking organizations are using technology to break down data silos, improve data quality, and deliver insights for a broader array of staff.
Data Drives the Future of Branch + Digital Distribution in Banking
Branch networks are growing less prominent, but they're just as critical as ever. Adrenaline's CEO Gina Bleedorn says with data and analytics, banks can determine the right mix of flagships, self-service locations, and everything in between.
The Four Myths of Marketing Analytics Platforms Hindering Bankers
Choosing an analytics platform is a big decision, and it's hard to see through vendor marketing messages. Here's what to look out for.
7 Retail Banking Challenges and Key Data Strategies to Meet Them
Issues range from the sagging mortgage market to ongoing BNPL growth to banks and credit unions being data rich and information poor.
What the Data-Driven Bank of the Future Looks Like
Banks will make better use of data to enhance decision making, automate processes and personalize CX. Here's how they can get there.
Why Banks Need Real-Time Loan Data to Survive a ‘Credit Recession’
In an economic downturn, better loan decisioning is crucial — both to reduce risks, and to meet customer expectations for fast approvals.
How Data Can Supercharge Small Business Growth for Banks
Banks already have data to capitalize on the SMB market, they just need to make use of it to be able to compete with data-savvy neobanks.
Better Banking Experiences Require Real-Time Data Insights
To help customers navigate financial decisions, top-performing bank marketers must be able to extract — and act on — insights instantly.
How Data, AI & Machine Learning Supercharge Personalization for Banks
Customer trends demand banks focus on personalization. The solution lies in machine-learning, data analytics and artificial intelligence.
How Specialized Data Improves Customer Targeting for Banks
New third-party data options can help bank marketers create a more precise picture of the most valuable customers and prospects.
Customer Data Platforms Have Become an Essential Bank Marketing Tool
A CDP helps bridge data gaps and enhances personalization. Some in banking still wonder if it's a bridge too far, but opinions are changing.
Webinar: Unlock Client Data to Drive Marketing ROI
Experts from Amperity and Microsoft explain why a customer data platform is at the heart of the most cutting edge digital banking programs.
How Data and AI is Transforming the Future of Banking
Data and AI in banking will improve back-office systems, decisioning, customer engagement, and financial institutions' operating model.
Banks Must Automate Data Preparation to Unlock Business Value
Back office operations impact efficiency and innovation. Automating finance and accounting departments in particular brings big benefits.
Data Modernization in Banking Takes on New Urgency
The ability to share deep insights across the organization is seen as essential for successful digital banking transformation.
How Data Can Dramatically Alter the Overdraft Landscape in Banking
Instead of reacting defensively to competitive or regulatory pressures, technology lets banks and credit unions proactively assist customers.
Contextual Engagement Requires Better Use of Data and AI
Data and analytics are more essential in banking than ever before. But, the contextual engagement is failing, says head of marketing solutions at Curinos Sarah Welch.
One Key Martech Tool Financial Marketers Should Use to Leverage Data
Customer data platforms can transform how financial institutions run marketing campaigns. Here's how CDPs work and the benefits they bring.
Data Mastery: The Growing Digital Divide in Financial Marketing
The understanding of data and targeted application of it — not just access to it — will determine financial institutions' ability to compete.
