Building Deeper Relationships with Data-Driven Journeys



FEATURING: James White, general manager of banking at Total Expert

Today, we welcome James White, general manager of banking at Total Expert, to the Banking Transformed podcast.

In today’s digital world, understanding customers and delivering personalized experiences have become critical capabilities for banks to drive growth. However, many institutions still struggle to gain a complete view of each customer and orchestrate relevant engagements across channels.

Our discussion with James White explores how banks and credit unions can leverage customer intelligence, personalize journeys, and leverage human + digital touchpoints to transform relationships and performance.

Episode Sponsor: Total Expert

Total_Expert_logoTotal Expert is the leading fintech software company that delivers a purpose-built customer engagement platform for modern financial institutions. Total Expert unifies data, marketing, sales, and compliance solutions to provide a cohesive experience across the customer lifecycle. Total Expert turns customer insights into actions to increase loyalty and drive growth for banks, lenders, credit unions, and other financial services firms.

Visit to learn more.

About the Banking Transformed Podcast

In each Banking Transformed podcast, host Jim Marous has candid conversations with the world’s foremost leaders on what it takes to transform financial institutions during an age of digital disruption. His guests discuss technology, channels, innovation, customer experience, leadership, culture and competitive forces that are changing the banking industry faster than ever before.


Jim Marous Profile PictureNamed as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the Digital Banking Report. The Digital Banking Report is a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers.

As a sought after keynote speaker, author and recognized authority on disruption in the financial services industry, Marous has been featured by CNBC and CNN, Cheddar, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker and has spoken to audiences worldwide. Jim has also advised the White House on banking policy.

For updates whenever new Banking Transformed podcasts are released, please sign up for The Financial Brand’s email newsletter. You can also follow Jim on Twitter and LinkedIn, or visit his professional website.

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