Top 100 Banks & Credit Unions With The Highest Facebook Engagement Rates

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The top 100 banks and credit unions with the highest rate of engagement on Facebook for the third quarter of 2013. If you think your bank or credit union should be listed here and it isn’t, please click here.

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Highlights From This List:

  • Huntington Bank topped this quarter’s list, with slightly more than half of its 33,000 fans talking about them at one point during the last 90 days. This is the second-highest engagement rate ever recorded by The Financial Brand (for banks and credit unions with at least 500 ‘Likes’). Last quarter, Sterling Bank had 51.5% of its 1,555 fans engaged.
  • Mostly high engagement rates are seen at banks and credit unions with more modestly size fan bases — the sweet spot seems to be between 1,000 and 10,000 ‘Likes.’
  • Achieving a high engagement rate gets more and more difficult as an institution grows its fan base. Only eight of the financial institutions listed here have more than 100,000 ‘Likes.’
  • BofA attained a very strong 5.72% engagement rate (#61) by getting 67,984 of its 1,189,524 to talk about them at one point last quarter.
  • The average rate of engagement for the top 100 banks and credit unions listed here is 9.70% (median 6.09%).
  • The average number of fans talking about one of these financial institutions is around 2,500 (median of roughly 200).

Similar Lists:

The Top 100 Banks & Credit Unions With The Highest Facebook Engagement Rates

Note: Engagement rates are calculated by dividing the number of Facebook users talking about a brand by the total number of fans that brand has.

# Name Type Area Engagement
Rate		 Facebook
Likes		 Facebook Users
Talking About
1 Huntington Bank USA 50.47% 33,129 16,719
2 First Hawaiian Bank Bank USA 46.25% 2,147 993
3 1st Mariner Bank Bank USA 43.11% 3,092 1,333
4 Webster Bank USA 33.07% 2,265 749
5 Baylake Bank Bank USA 29.67% 519 154
6 BNZ Bank NZ 28.39% 19,709 5,596
7 Northwest Georgia CU USA 27.18% 1,137 309
8 O Bee CU USA 26.86% 1,132 304
9 Interra CU USA 24.44% 1,432 350
10 Vantage (MO) CU USA 24.32% 1,406 342
11 Community Financial (MO) CU USA 22.70% 652 148
12 Flagstar Bank USA 19.95% 1,093 218
13 Firefighters Community CU USA 18.16% 727 132
14 Union First Market Bank USA 17.35% 1,643 285
15 American National Bank of Texas Bank USA 17.07% 3,803 649
16 Meridian CU CAN 15.70% 605 95
17 Allied Irish Bank Bank IE 15.34% 15,513 2,380
18 Bank of Queensland Bank AUS 14.92% 2,936 438
19 Landmark Bank Bank USA 14.20% 2,458 349
20 DBS Bank SG 13.60% 120,881 16,434
21 Educators (WI) CU USA 13.15% 5,818 765
22 SkyBank Bank NIG 11.45% 99,590 11,405
23 Westpac Bank AUS 9.66% 83,868 8,105
24 E & A CU USA 9.43% 3,713 350
25 Evolve CU USA 9.37% 2,082 195
26 Virginia CU USA 9.08% 7,347 667
27 Consumers (MI) CU USA 8.82% 4,465 394
28 Regions Bank USA 8.80% 27,397 2,412
29 CIBC Bank CAN 8.30% 116,436 9,666
30 First National of Omaha (NE) Bank USA 8.21% 2,290 188
31 Community Financial (MI) CU USA 8.17% 3,010 246
32 KEMBA CU USA 7.96% 1,294 103
33 MutualBank Bank USA 7.76% 1,456 113
34 WinSouth CU USA 7.74% 3,424 265
35 Silicon Valley Bank Bank USA 7.53% 2,391 180
36 GTE Financial CU USA 7.43% 11,937 887
37 Innovations CU USA 7.16% 740 53
38 SPIRE CU USA 6.76% 962 65
39 Triangle (NH) CU USA 6.72% 1,309 88
40 Delta Community CU USA 6.66% 8,482 565
41 Citi Bank USA 6.57% 829,136 54,447
42 Cap Com CU USA 6.38% 3,323 212
43 MidFlorida CU USA 6.37% 5,242 334
44 1st United Services CU USA 6.36% 2,753 175
45 Sterling Bank Bank USA 6.35% 2,221 141
46 Citizens Bank Bank USA 6.34% 1,530 97
47 Gesa CU USA 6.33% 1,707 108
48 Renasant Bank USA 6.32% 759 48
49 Verity CU USA 6.15% 813 50
50 First Green Bank Bank USA 6.14% 521 32

 

# Name Type Area Engagement
Rate		 Facebook
Likes		 Facebook Users
Talking About
51 KeyBank Bank USA 6.04% 11,801 713
52 Paducah Bank Bank USA 6.01% 5,542 333
53 Chemical Bank Bank USA 5.96% 4,158 248
54 First American Bank USA 5.96% 537 32
55 Iberia Bank USA 5.94% 22,124 1,314
56 Absa Bank SA 5.87% 131,681 7,730
57 Fox Communities CU USA 5.87% 2,455 144
58 AmeriCU CU USA 5.79% 2,316 134
59 Thrivent CU USA 5.79% 241,283 13,959
60 Visions CU USA 5.78% 2,095 121
61 BofA Bank USA 5.72% 1,189,524 67,984
62 Kotak Mahindra Bank IN 5.71% 84,036 4,795
63 Bank of Commerce Bank USA 5.48% 511 28
64 Travis CU USA 5.28% 12,936 683
65 Vancity CU CAN 5.20% 6,075 316
66 St. Anne’s CU USA 5.15% 1,397 72
67 Ohio Valley Bank Bank USA 5.14% 506 26
68 Security Service CU USA 5.10% 1,019 52
69 Teachers (NY) CU USA 5.03% 2,308 116
70 Mazuma CU USA 4.97% 1,811 90
71 Heartland (WI) CU USA 4.72% 1,672 79
72 First Arkansas Bank USA 4.72% 4,215 199
73 Sooper CU USA 4.70% 1,254 59
74 Spokane Teachers CU USA 4.66% 6,048 282
75 Fifth Third Bank USA 4.56% 38,733 1,765
76 Neighborhood (TX) CU USA 4.55% 615 28
77 BOK Bank USA 4.43% 1,987 88
78 Allegacy CU USA 4.34% 2,118 92
79 Chesapeake Bank Bank USA 4.27% 1,171 50
80 Town & Country (ME) CU USA 4.25% 2,823 120
81 Logix CU USA 4.21% 2,544 107
82 HSBC Bank UK 4.20% 135,397 5,680
83 Oklahoma Employees CU USA 4.11% 1,070 44
84 One Nevada CU USA 4.08% 1,741 71
85 WESTconsin CU USA 4.06% 2,659 108
86 NetSpend Bank USA 3.97% 31,578 1,255
87 OCBC Bank SG 3.94% 43,647 1,720
88 Piedmont (VA) CU USA 3.94% 508 20
89 JSC CU USA 3.92% 4,204 165
90 Emery CU USA 3.91% 845 33
91 African Bank Bank SA 3.81% 1,627 62
92 Georgia’s Own CU USA 3.79% 8,226 312
93 Bank of the
Philippine Islands		 Bank PHP 3.78% 335,577 12,683
94 Prospera CU USA 3.78% 556 21
95 Kellogg Community CU USA 3.76% 1,542 58
96 Allegiance CU USA 3.71% 1,160 43
97 Bank of Missouri Bank USA 3.57% 7,003 250
98 Charlotte Metro CU USA 3.54% 2,997 106
99 Los Angeles CU USA 3.53% 906 32
100 BancorpSouth Bank USA 3.49% 3,294 115

Note: All data covers social media activity through July, August and September 2013.

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