Social Media Strategies
Articles, webinars, podcasts, and reports about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
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Articles
Inside Banking’s New Digital Advertising Playbook
Banks leveraging data and AI tools effectively can create more dynamic long-term engagement strategies that meet changing consumer demands.
‘It Won’t Happen to Us:’ The Dangerous Mindset Minimizing Crisis Preparation
Most financial institutions only start thinking about crisis management when they’re already in the middle of one.
When Your Partners Fail: Hard Lessons from the Capital One Outage
When failures at a third-party vendor impact customer service, banks can be tempted to say, “Not our fault!” Why that’s a huge mistake.
Why Some Community Banks Are Ditching Social Media Marketing for Streaming Platforms
Bank marketers are increasingly flocking to streaming services as a way to advertise — but it’s more than just a return to traditional TV ads.
How Banks and Credit Unions Can Counter Bad Advice From ‘Finfluencers’
Advice from financial influencers — or “finfluencers” — may be misleading bank customers with ambiguous and incorrect information.
Five Social Influencers That Financial Services Professionals Should Know
Dipping in regularly on social media influencers – including those targeting consumers – can help reality-check your strategies.
Webinars, Podcasts, Reports
Redefining CX Through Innovative Social Media Strategies for Financial Services
Discover actionable strategies to identify opportunities to improve efficiency and maximize ROI from your social media investments in this webinar from Sprinklr.
Social Media Strategies for Financial Institutions
Learn the strategies to find the right audience in social platforms and the restrictions that financial institution brands need to be aware of when considering social campaigns.
Emulating the Successes of the Scrolling Format for B2C Onboarding and Engagement
What can financial institutions learn from the successes of social media feeds to streamline the onboarding process and make it easier for customers to engage?
How To Compete With the Big Banks on a Limited Marketing Budget
Join Jim Marous and James Robert Lay as they discuss how to unlock the secrets of a digital content marketing strategy that can yield 10X more loans and deposits.
The Power of Social Media Influencers in Banking
Influencer marketing is a growing trend in banking, says founder and COO of Amra and Elma Elma Beganovich. It’s essential for a stronger bank social media strategy.
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