Lessons from Ally’s Experiment with GenAI Marketing: Commit, But Carefully
A combined marketing-IT experiment at Ally Financial saved thousands of hours of staff time. Next year will see bigger and deeper implementation.
Articles about how banks can use artificial intelligence, applications for AI in banking, advanced data analytics, automation and machine learning.
AI is changing banking. But even amid the hype, what the technology means for employees remains to be seen.
A combined marketing-IT experiment at Ally Financial saved thousands of hours of staff time. Next year will see bigger and deeper implementation.
How will the debate between AI "boomers" and "doomers" play out in banking?
Many banks' digital offerings remain challenging or inaccessible to the disabled. How AI can help fix that.
Why leadership from the big banks is needed to drive regulatory clarity on the use of AI in investing products and services.
The rapid proliferation of digital products and services is exposing skill gaps among frontline employees that banks need to address if the technology is to deliver on its promise.
Updated: What does OpenAI's disruptive week mean for responsible and beneficial AI adoption in the financial services industry?
A $350 billion opportunity awaits banks and merchants that can figure out how to let AI power seamless embedded finance.
AI can drive better decision making in lending by helping banks and credit unions find the sweet spots among credit risks.
Anu Sachdeva from Genpact shares the opportunities and changes that generative AI can bring to financial institutions.
Obsessed with sexy customer-facing AI, banks are ignoring internal uses that can deliver real-world results now, Cornerstone's Ron Shevlin says in this Q&A.
Large language models can do amazing things. But 10 banks and neobanks will have large problems in 2024, after genAI missteps, Forrester says.
James White from Total Expert discusses the power of data, analytics and building engagement for generating loyalty.
CSI surveyed community bankers nationwide to learn their investments and goals. Read the interactive research report for the trends and strategies for success in 2024.
Gain centralized access to the credit bureaus and 20+ alternative data sources. Leverage advanced analytics to optimize marketing campaigns and loan decisions.
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A tactical approach for financial services leaders as they prepare to implement generative AI and execute their first use case.
Financial services companies have long used AI to enhance products and combat fraud, but large-language models are a game-changer. This generative AI primer is for payments execs.
Only a definitive plan can keep generative AI from producing misinformation, bias, privacy breaches and loss of control over end products.
Learn how to utilize AI in your content strategy, and steps you can take to successfully incorporate AI into your overall marketing strategy.
IBM's John Duigenan shares how generative AI-driven innovations allow financial institutions to work smarter, deepen customer relationships and address competitive threats.
Technology thought leader Brian Roemmele wants generative AI models to transform banking in positive ways and suggests ways to avoid pitfalls.
Discover a proven roadmap for harnessing the power of LLMs and Generative AI in your customer service organization.
Think twice before you set generative AI loose to handle customer service. What private customer information could it expose to the world?
Generative AI has the potential to transform loan approvals, customer service and more. But successful implementation requires bankers to focus.
As artificial intelligence advances and reshapes banking, AI maturity becomes crucial for financial institutions to remain competitive.
Ai4 is coming to Las Vegas, August 12-14 2024. Join thousands of executives and technology innovators at the epicenter of the AI community.
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Find out how SLD helped CQRC Bank to create the perfect harmony of financial services, local culture, and the human touch in their branch transformation.
Read More about Creating A Community with CQRC’s Branch Redesign