How Generative AI Will Revolutionize Financial Services



FEATURING: John Duigenan, General Manager, Financial Services and IBM Distinguished Engineer at IBM Technology

Generative AI is poised to revolutionize the financial services industry. According to new research from IBM, the market for generative AI in finance is projected to reach $9.5 billion globally by 2032. This disruptive technology has the potential to transform customer experiences, empower employees, and rapidly modernize legacy systems.

As we gear up for Sibos 2023, we’re joined by John Duigenan, General Manager, Financial Services and IBM Distinguished Engineer, IBM Technology on the Banking Transformed podcast.

We discuss some of the most promising AI use cases gaining traction, why an open and hybrid platform is critical, how generative AI can aid application modernization, and what financial executives need to think about when implementing this new wave of AI.

Episode Sponsor: IBM

IBM-logoIBM is a leading provider of enterprise AI, hybrid cloud architecture, security and ESG insights to the global financial services sector. Our deep industry expertise, extensive portfolio of services and solutions, and robust ecosystem of fintech partners, empower collaboration, innovation, and creation. As a trusted partner to banks, insurers, the capital markets and payments providers, we guide financial institutions in all stages of their digital transformation journeys through IBM Consulting and deliver the proven infrastructure, software and services they need through IBM Technology. To learn more about IBM’s insights and solutions for the financial services industry, please visit

About the Banking Transformed Podcast

In each Banking Transformed podcast, host Jim Marous has candid conversations with the world’s foremost leaders on what it takes to transform financial institutions during an age of digital disruption. His guests discuss technology, channels, innovation, customer experience, leadership, culture and competitive forces that are changing the banking industry faster than ever before.


Jim Marous Profile PictureNamed as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the Digital Banking Report. The Digital Banking Report is a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers.

As a sought after keynote speaker, author and recognized authority on disruption in the financial services industry, Marous has been featured by CNBC and CNN, Cheddar, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker and has spoken to audiences worldwide. Jim has also advised the White House on banking policy.

For updates whenever new Banking Transformed podcasts are released, please sign up for The Financial Brand’s email newsletter. You can also follow Jim on Twitter and LinkedIn, or visit his professional website.

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