The next six months could shape consumers' banking loyalties. A good framework to meet the challenge is: respond, recover and reimagine.
Growing competition from fintech, big tech and others means community banks and credit unions must find partnerships or niches of their own.
As America begins reopening, banks and credit unions must ponder how they will serve and talk to people post-pandemic.
How can financial institutions reap experience in resilience from the coronavirus crisis? Assess things honestly and build on what worked.
With website user experience more critical than ever, bank and credit union marketers are eyeing improvements. Detailed tips from an expert.
Pandemic distancing rules hamper good service. Social messaging, properly used, can help banks and credit unions enhance customer experience.
Mobile banking and more can help financial marketers create consumer confidence during the crisis that will pay off after the threat lessens.
The first should be clear: 'Digital Rules.' But human interaction, delivered in new ways, is also crucial for improved customer experience.
Financial marketers must ask if their brand represents customers of today or of tomorrow. Market uncertainty only magnifies the significance.
'Yes, we’re open': If your branch isn't, your financial institution will unnecessarily anger people when everyone is already on edge.
10 attitude shifts financial marketers must make for an aggressive comeback from the pandemic slump. Proactive, fast and flexible are key.
Conversational guidance can reduce the variability of a bank or credit union's sales team performance. Eight steps guide the transition.
A cashless revolution has been accelerated by the COVID-19 pandemic. How fast and far it spreads will depend on more than just technology.
Implications for branches and digital channels seen through internet trends through middle days of coronavirus lockdown period.
How self-defeating rewards, conflicting goals, and being too risk averse doom many financial institutions' efforts to adopt modern methods.
The shift to digital payments and credit card use prompted by COVID-19, plus better risk controls, can help community institutions stand out.
Sending surveys for a reading on the consumers you serve might seem ill-timed during the pandemic. But people like being checked up on.
Issues as diverse as the PPP and aid to communities during the pandemic demand close attention to messaging tone and what people are saying.
More Americans will explore gig jobs as COVID-19 shrinks the economy. Banking and payment services must fit their cash flow.
Community banks and credit unions don't have to weaken their strong customer focus, but they must provide it digitally as well as in-person.
Local banks and credit unions have an opportunity to step up and serve their communities. First they must put 2020's marketing plans on hold.
Few banks or credit unions, or even challenger banks, use digital personalization the way Big Tech firms do. Here's how to close the gap.