AI Innovation in Banking Is on the Threshold of Significant Advances
Finding the right balance of internal capabilities and outside expertise will be crucial to success and may prompt more fintech acquisitions.
Articles by Guest Contributor
How Financial Marketers Can Help People Who Don’t Protect Their Data
Digital tools help consumers blunt the impact of cybercrime, yet most are not used. Financial institutions can, and must, alter that dynamic.
Three Steps Banks & Credit Unions Can Take to Max Digital Engagement
Personalized insights driven by deep customer understanding are what will make banks and credit unions stand out in the 'next normal.'
How Data Will Help You Retain Deposits in the Post-COVID World
As the recession redraws the consumer landscape most financial institutions can apply better analytics to information they already possess.
Three Hurdles to Personalized Banking CX (and How to Remove Them)
Delivering personalized digital experiences at scale requires financial institutions to meet the need for relevance, value and transparency.
Bank Website Personality Test: Is Your Site a Dog or a Cat?
Bank and credit union websites are the brand's front door. What do consumers think when they enter? Take this five-question test to find out.
Your Bank’s Pre-Pandemic CX Data Has Spoiled (Here’s How to Fix It)
Pushing research to regain a deep understanding of how both employees and those they serve feel about post-COVID conditions will help.
Designing Digital Banking for Only Gen Z is a Big Mistake
Preoccupation with young consumers leads many to miss the huge digital potential of older adults. Often only small UX adjustments are needed.
The Biggest Mistakes Financial Institutions Make Launching Tech Products
Embracing a new fintech partner or rolling out the 'next big thing' will lead to a marketing disaster if two essential steps are omitted.
Are Financial Institutions Wasting Their Time Chasing a Digital Dream?
Customer experience is more than a great mobile app. Your digital banking must be very good, but great relationships are what you want.
Consumer Angst Over Banking Fees Is More About Service and Rates
People pay to shop Amazon Prime and Costco. Maybe bank service charges wouldn't irk them so much if they clearly felt they were being served.
Online Reviews Reveal Blind Spots in Banking Transformation Strategies
Financial marketers must embrace reviews, good or bad, as a key part of the consumer digital journey. Here's how to manage them efficiently.
Digital Word-of-Mouth Marketing Sells Banking Products Post-Pandemic
The satisfied voice of family, friends and peers still exerts strong influence on people's decisions about who to bank with.
Financial Marketers Must Eradicate Fine Print Surprises
When did you last really read what your institution tells consumers in agreements? Does your contact staff quote text that doesn't exist?
Google Banking: Big Opportunity or Great Risk for Banks?
Several large and small financial institutions have agreed to partner with the tech giant. Should you? Consider these pros and cons first.
How Marketing Can Save Banking By Defining a New Mission
Too much focus on process and profits over purpose is disconnecting banks from customers. Four questions provide the key to a culture shift.
Taking Community Banks National Demands a Niche and a Strategy
Building innovation on a basic bank chassis to produce fresh growth and expansion means venturing beyond your institution's comfort zone.
Lessons Bank Lenders Must Learn from the Paycheck Protection Program
This COVID-19 stimulus program demanded speed from government agencies and banks. How can financial institutions build on those experiences?
Branches Bounce Back with Strong Retail Sales After Initial COVID Hit
Study shows: Even with lobby restrictions still in place, most new consumer checking accounts at community institutions originate in-branch .
How SEO in Banking Must Adapt to the Sales Journey
Google sets the rules of search. Doing best at each stage of the sales funnel demands understanding how the search giant will make you look.
17 Essential Features Your Financial Institution’s Website Must Have
With uncertainty the norm, an adaptable website is vital for every bank and credit union. This checklist will guide your site update plans.
What to Cut, What to Keep as Bank Marketing Budgets Get Squeezed
CMOs share insights on how to beef up what's working, eliminate what's not and invest in CRM and marketing automation for the year ahead.
