Refocusing Your Banking Brand During the COVID-19 Crisis
Local banks and credit unions have an opportunity to step up and serve their communities. First they must put 2020's marketing plans on hold.
How Banks Can Catch Up With Amazon’s Personalization Genius
Few banks or credit unions, or even challenger banks, use digital personalization the way Big Tech firms do. Here's how to close the gap.
Preventing Fraud in COVID-19 Federal Relief Loan Programs
Back in action with fresh billions, the Paycheck Protection Program demands fast processing but lenders must beware of dishonest applicants.
What Bankers Can Learn from an American Living Cashless & Masked in Shanghai
Shanghai-based Richard Turrin lives the 'new normal' COVID-19 ushered into China. From transportation to payments, life's very different.
4 Ways Financial Marketers Can Use Data to Exceed Profit Expectations
Data is the make or break factor for banks and credit unions. Inefficient tools and poor communication will block the way if not addressed.
Why Organic + Paid Social Is a Powerful Strategy for Financial Marketers
Social media is a shifting target for banks and credit unions. The key is a coordinated organic and paid strategy. Here's how to pull it off.
Over COVID Horizon, Mobile Banking Demands Strategic Clarity
Having any mobile product helped financial institutions serve people during the contagion. But 'adequate' won't cut it in the new reality.
Building a Banking Sales Program Amid COVID-19 Disruption
Six steps taken now can help banks and credit unions bolster sales in a difficult and sensitive new environment.
Financial Innovation Labs Can Solve COVID-19 Challenges
Disrupting the coronavirus-related barriers to recovery could someday rank among digital innovators' top achievements.
3 COVID-19 Digital Transformations Financial Institutions Must Act On Now
Coronavirus worries favor digital channels and hijacked banking's agenda. Increasingly adoption is a matter of 'how fast,' not 'should we.'
How Financial Marketers Can Take COVID Outreach to the Next Level
In the rush to deal with a unique situation, even the largest institutions have stumbled. Three tips can help improve Phase Two engagement.
When COVID-19 Deferrals End, Better Loan Collection Programs Critical
Coronavirus impact on jobs will drive collections issues. Lenders must blend human and tech efforts to treat people well but ensure recovery.
How Banks Can Help Small Businesses Through Aid Tangle and Beyond
Dealing with 'PPP' crush will impact brand impressions long beyond coronavirus. Five tips will help banks and credit unions come out ahead.
Permanent Working at Home Will Rock Banks and Credit Unions
If COVID-19 stopgap solution for isolation evolves into a new normal, financial services needs will shift dramatically — and often painfully.
A Veteran Financial Marketer Devises a COVID-19 Strategy
An 8-point plan for community bank and credit union marketers to bring the best of their institutions to communities during the pandemic.
COVID-19 Tactic: Help Consumers Transition Fast to Digital Banking
It’s mission-critical for banks and credit unions to give customers the confidence and know-how to bank digitally during coronavirus pandemic.
Financial Marketers Need Nimble Game Plans for COVID-19 World
Coronavirus atmosphere demands fresh ideas on what bank and credit union marketing should be doing, and judgment for what it shouldn't.
Neobanks Can’t Fight the COVID-19 ‘Flight to Quality’
Innovative and paying attractive rates, neobanks have depended on investors to subsidize unprofitable operations. The party is over.
After Coronavirus, Branch Banking Will Be Very Different
Major changes will confront bank and credit union leaders in the near future, including need for efficiency, advisory, and universal bankers.
How Video Platforms Can Help Banks Cope with COVID Social Distancing
Making virtual contact with 1 or 100 via video platforms can help connect financial institutions to their markets with no coronavirus risks.
Social Distancing Gives Branch Appointment Scheduling New Importance
Appointment scheduling apps have come into their own as banks and credit unions seek to manage limited branch visits during COVID-19 crisis.
Three Ways Financial Marketers Can Navigate Pandemic Challenges
The ramifications and difficulties of coping with COVID-19, if handled well, could assist banking to rebuild trust. Marketing's role is key.
