Consumers Want Seamless Digital Payments: Can Your Institution Deliver?
COVID-19 has elevated digital payment use. To fully benefit, banks and credit unions need both great user experience and better controls.
COVID-19 has elevated digital payment use. To fully benefit, banks and credit unions need both great user experience and better controls.
Corporate social responsibility is now an expectation. CSR stories, if authentic, can boost consumers' trust in banks and credit unions.
Accepting that the consumer is always right is just a beginning. Banks must keep up with and anticipate people's new thinking.
Data-driven approaches to developing new ways to serve the needs of individual consumers can ensure survival of banks and credit unions.
Banks and credit unions would do well to use micro-influencers. Often these people are available, more effective and much less costly.
Understanding gender-based differences in banking behavior and perception can help improve financial inclusion and literacy for women.
Too many financial institutions have undifferentiated brands and inconsistent digital CX, which will hinder them in the post-pandemic period.
Good financial content marketing is hot, but easily avoidable mistakes produce material that leaves younger generations cold and disengaged.
Personalized marketing is no longer optional, but the only way banks and credit unions can pull it off is with an automation platform.
The 'test-and-learn' approach to decision making is key to becoming digitally agile. But few banks and credit unions apply it effectively.
Banks and credit unions must demonstrate conclusively they can help people and businesses through the COVID-19 recession. If they can't...
Consumers need help regaining their footing post-COVID. Using digital tools, financial institutions can both assist and increase engagement.
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Demographic segmentation is just the start (though still key). Location-based, behavioral and psychographic targeting add many options.
Experts worry COVID could have a second wave and that more viral threats lie ahead. Special readiness testing could save your bank.
As banks and credit unions move into the next stage of the coronavirus pandemic, they must maintain spending on all forms of outreach.
The next six months could shape consumers' banking loyalties. A good framework to meet the challenge is: respond, recover and reimagine.
Growing competition from fintech, big tech and others means community banks and credit unions must find partnerships or niches of their own.
As America begins reopening, banks and credit unions must ponder how they will serve and talk to people post-pandemic.
How can financial institutions reap experience in resilience from the coronavirus crisis? Assess things honestly and build on what worked.
With website user experience more critical than ever, bank and credit union marketers are eyeing improvements. Detailed tips from an expert.
Pandemic distancing rules hamper good service. Social messaging, properly used, can help banks and credit unions enhance customer experience.
Mobile banking and more can help financial marketers create consumer confidence during the crisis that will pay off after the threat lessens.
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