Three Ways Financial Marketers Can Navigate Pandemic Challenges
The ramifications and difficulties of coping with COVID-19, if handled well, could assist banking to rebuild trust. Marketing's role is key.
Loyalty Alone Won’t Assure the Future of Community Financial Institutions
Relying just on relationships, without a commitment to quickly adopt new digital products and channels, will only lead to the exit door.
Is It Finally Time for Open Banking’s Debut in America?
Institutions have resisted cooperating with third parties to open their consumer bases to outsider, but more use of APIs may unlock the door.
How to Turn Your Financial Institution’s Website Into a Lead-Gen Engine
6 practical suggestions can help banks and credit unions collect data for targeted marketing and create more personalized web experiences.
Rethinking Financial Services with Artificial Intelligence Tools
AI should tailor what institutions offer to the needs of everyone they serve, instead of forcing them into traditional molds more quickly.
Raising Deposits Amid Coronavirus Rate-Slashing and Stock Volatility
As a safety quest intersects Fed rate cuts, financial institutions must protect and grow share. Here's how to compete without overpaying.
Four Fast-Moving Branch Trends Shape New Purpose for Retail Channel
Optimization has sharply shifted from staff and branch reductions to revenue growth using universal tellers and smart-branch technology.
Artificial Intelligence Could Make Bank Overdraft Fees Obsolete
Fintech and neobank competition will end this nuisance charge sooner rather than later. Why not find a way to improve customer experience?
How Digital Banking Can Be a Gateway to Deeper Consumer Engagement
Efficient and seamless digital transactions are not the goal, but the starting point for personalized banking, including branch experiences.
Use Data Analytics to Simplify Financial Marketing Messages
Consumers' attention shrinks as content grows. Banks and credit unions can improve results by simplifying their pitches by personalizing them.
Beyond Personalization: Three Reasons to Focus on Customer Journeys
By using the data they already possess, banks and credit unions can create the kind of orchestrated customer journey consumers expect.
7 Tips for Better Financial Institution Marketing Communication
Even mandatory regulatory mailings can fulfill productive purposes when banks and credit unions plan for efficient consumer communication.
Millennials and Gen Z Need Fresh Approaches from Consumer Lenders
Getting started with credit proves tougher for young people facing higher odds than their parents. New wrinkles on credit data may help.
The Future of the Branch Experience
Banking dilemma: In-person visits are down, yet people still value branches. Is more technology the answer? Or re-trained employees? Or both?
Digital Marketing Strategies for Community Financial Institutions
7 steps for transitioning from traditional marketing channels to a modern menu of digital promotion that reaches today's banking consumers.
Why Direct Mail Still Matters in the Digital Age
Banks and credit unions may see better acquisition results with (surprise) Millennials by using highly personalized mailings. Here's how.
Legacy Bank Wake-Up Call: 70% of Your Customers May Leave for Digital
Fear and fatigue keep too many banks and credit unions from making transformational changes. Here's what can help them move forward.
Essential Marketing Strategies for Fintech-Bank Partnerships
Partnerships are becoming a core competency for banks and credit unions. Five steps will help ensure a successful collaboration.
Platforms for Retail Banking Could Turn Rivals into Allies
Financial institution can broaden offerings to consumers by creating Amazon-like marketplaces to distribute services from multiple providers.
New Digital Media Strategies That Boost Small Business Banking Results
Using addressable marketing with social media in B2B campaigns can prove highly effective with proper identity resolution and segmenting.
Cards & Apps Create Killer Combo for Next-Gen Youth Banking
Don't think piggy bank. Think mobile apps and banking cards for digital natives. Fintechs are pulling ahead in Gen Z 'pocket money' accounts.
6 Ways to Integrate Video Into Bank & Credit Union Marketing Plans
Video can impact engagement, conversions and clicks. Here are practical suggestions for how to use it effectively and efficiently.
