Digital is key, but relationships create differentiation. For both to work together, banks and credit unions must improve internal branding.
The concept behind the use of fracking in the oil and gas industry can be applied to banking to pull in less costly, long-term deposits.
Forces are in play that could shift the balance of power in financial services to payment networks. Consumer identity is the key factor.
Targeted personal credit offers plus approaches tapping the best in digital lending technology will keep banks and credit unions in the game.
Many customer experience projects exist in banks and credit unions, but few use the data strategically. That oversight could be costly.
Digital banking keeps making strides but research demonstrates that staffed financial institution branches make a difference to communities.
With so much complexity in advertising channels and pricing, bank and credit union marketers must put controls in place for 'unbilled media'.
Two in five consumers under 40 switch banks annually. To get their checking deposits, financial marketers need to address fees first.
Artificial intelligence gets drafted to block spam and may snag legitimate banking messages. But AI can also help essential email get through.
Facebook Pay's debut keeps momentum going for social media firm's payment ambitions even as its Libra cryptocurrency hits major speed bumps.
While modern payment methods better suit consumer needs, bank and credit union financial marketers must help them make a major transition.
Financial institutions often let regulations be an obstacle to change. Leaders who learn from other industries can overcome this constraint.
Don't just react to angry social media complaints. Work to produce better online star ratings and higher-ranking search results on Google.
The proper performance measurements are key to aligning marketing with business goals, but today's digital options present unique challenges.
Gallup skewers the way many institutions use — or misuse — NPS, often kidding themselves into a false sense of success along the way.
Financial marketers can blend internal records and smart device data to better serve consumers through in-the-moment tailored digital offers.
Customer value is now the differentiator in business marketing. Five key principles guide banks and credit unions, with content as the focus.
The challenges of achieving digital growth can overwhelm marketing teams. The solution is within reach but requires different thinking.
Streaming TV offers two lessons for financial marketers: You can't personalize too much and strong brand reputation and trust still count.
Bank and credit union campaigns successfully target Gen Zs' preferences for help they can trust, digital banking and personal recommendations.
Why should banks and credit unions add more costly branches when APIs and partnerships can extend their reach for deposits and relationships?
Financial institutions must make five key changes to deliver the innovations consumers expect. It starts with thinking like fintechs.