5 Hot Banking & Payment Trends that Will Get Hotter
'Embedded banking,' 'buy now, pay later' and a new role for Venmo are among the developments banks and credit unions can't afford to ignore.
Articles by Guest Contributor
Reigniting Banking Customer Acquisition Strategies Demands Fresh Ideas
Retuning marketing angles for 2021 with coronavirus still out there demands an ear for what will really work in the vaccine-based new normal.
COVID Hiked Digital Banking Users But Improved CX Keeps Them There
Converts to digital channels often switched because they had to but reducing friction will make them happier to keep their finances online.
People Use Bank Accounts Differently Now: How Marketers Must Adapt
With debit card and subscription usage up and credit volume down, banks and credit unions need to put transaction data to work even more.
Why Contact Centers Are a Key Part of a Human+Digital Banking Strategy
Chatbots may one day dominate CX, but for now these centers are essential for both sales and service as branch interactions trend lower.
True Conversational AI Solutions Eluding Financial Institutions
Banks need to blend multiple technologies to bridge the gap between basic chatbot conversations and more complex financial inquiries.
Banks May Still Need Larger Branch Networks to Find Sales Success
While closing branches in the wake of COVID and digital transformation accelerates, successful institutions still tailor plans to markets.
Online Appointment Setting Will Become the ‘New Normal’ in Banking
Banking by appointment went from novelty to necessity during the pandemic. Its impact extends beyond safety to new account growth and more.
5 Best Practices When Marketing Banking Mergers
Consumers and businesses saying goodbye to a trusted bank or credit union must be shown what they'll gain or they'll walk, hurting the deal.
The Best and Worst Practices in Digital Banking UX
Actionable ideas for both senior executives and digital design teams looking to build intuitive and frictionless banking experiences.
Bank Lenders Brace for an Ugly Wave of Consumer Credit Defaults
Coming credit crisis will test ability of banks and credit unions to treat troubled borrowers fairly while recovering funds. New AI can help.
Pro Tips to Improve How Google Ranks Your Banking Website
5 critical upgrades to SEO tactics can help put bank and credit union web content at the top of consumers' search engine results pages.
5 Essentials for Bank & Credit Union Marketing Budgets
Insights on digital ads, hiring priorities, content marketing, process automation and reaching Millennial consumers for the year ahead.
Consumers Freaking Out Financially: How Bank Marketers Must Respond
Attitudes toward debt and in-person banking have sharply altered. Bank and credit unions marketers need to factor this into their messaging.
Why Community Financial Institutions Must Tap Into Platforms’ Power
Google's new Plex bank account platform may mean that all financial institutions must find a big tech or fintech partner — or stop growing.
How Financial Marketers Can Come to Grips with the Growing Wealth Gap
Financial institutions are launching innovative deposit products, microloans, contactless payments and more to support diverse needs.
Financial Marketers Can’t Be Social Media Holdouts Any Longer
You may not want to tweet or share, but the public will discuss your financial brand anyway. Institutions must learn to navigate social.
How AI Can Help Financial Institutions Rescue At-Risk Consumers
'COVIDnomics' expose more people to predatory lenders. With artificial intelligence traditional lenders can counter with advice and credit.
Better Service in Banking Begins with Deeper Data Analytics
Essential curiosity lies at the root of gathering data that helps banks develop strong prospects and personalize service for consumers.
How to Avoid Sagging Satisfaction Scores As People Bank More Digitally
Banks and credit unions shouldn't focus solely on creating a better mobile experience, but build a holistic relationship based on trust.
Will Bankers Ever Go Back to the Office Again?
Working from home has tremendous appeal to many of those working in the banking industry. But are financial institutions ready for this?
When Bankers Video Conference from Home, Who Else Watches?
With many banking employees still working from home, video meetings are the norm. But bad tech or employees' workarounds may cause leaks.