Don't stand in the shadows of major card issuers' highly promoted programs. The COVID-19 recession has upped receptivity to fresh offerings.
At many banks and credit unions, creativity gets priority over data management. Here's how to make your customer information more useful.
Creating a hybrid marketing/IT position could help break data and cultural logjams and improve both personalization and customer engagement.
Enticing 'free banking' offers can't be maintained forever because eventually challenger banks must face market realities. Build your offense now.
Marketers' responsibilities have drastically changed, but their planning hasn't. Adopting a simple matrix and an agile mindset is the key.
Finding the right balance of internal capabilities and outside expertise will be crucial to success and may prompt more fintech acquisitions.
Digital tools help consumers blunt the impact of cybercrime, yet most are not used. Financial institutions can, and must, alter that dynamic.
Personalized insights driven by deep customer understanding are what will make banks and credit unions stand out in the 'next normal.'
As the recession redraws the consumer landscape most financial institutions can apply better analytics to information they already possess.
Delivering personalized digital experiences at scale requires financial institutions to meet the need for relevance, value and transparency.
Bank and credit union websites are the brand's front door. What do consumers think when they enter? Take this five-question test to find out.
Pushing research to regain a deep understanding of how both employees and those they serve feel about post-COVID conditions will help.
Sign up now to save $500 and get a free upgrade to a Gold Pass worth $870. Hurry, the Winter Discount ends this week!
Preoccupation with young consumers leads many to miss the huge digital potential of older adults. Often only small UX adjustments are needed.
Embracing a new fintech partner or rolling out the 'next big thing' will lead to a marketing disaster if two essential steps are omitted.
Customer experience is more than a great mobile app. Your digital banking must be very good, but great relationships are what you want.
People pay to shop Amazon Prime and Costco. Maybe bank service charges wouldn't irk them so much if they clearly felt they were being served.
Financial marketers must embrace reviews, good or bad, as a key part of the consumer digital journey. Here's how to manage them efficiently.
The satisfied voice of family, friends and peers still exerts strong influence on people's decisions about who to bank with.
When did you last really read what your institution tells consumers in agreements? Does your contact staff quote text that doesn't exist?
Several large and small financial institutions have agreed to partner with the tech giant. Should you? Consider these pros and cons first.
Too much focus on process and profits over purpose is disconnecting banks from customers. Four questions provide the key to a culture shift.
Building innovation on a basic bank chassis to produce fresh growth and expansion means venturing beyond your institution's comfort zone.
Explore the transformative role of AI in the financial sector, uncovering insights on security, efficiency, and innovation for a future-proof financial landscape.