Bank and credit union marketers can become so focused on COVID challenges that they may end up flat-footed when pent-up demand returns.
Consumers demand increasing agility and personalization out of mobile and other offerings. Data analytics can help banks deliver.
The PPP crush spotlighted banks' lack of digital progress, giving fintech lenders an opening. It's not too late to regain the edge.
Bank and credit union customers and employees have a strong preference for institutions exhibiting integrity, creating true differentiation.
Early financial support averted a depression, but conditions will deteriorate, impacting bank and credit union profits. How to prepare now.
How many clicks does it take to open an account digitally at your institution? Exceed 45 and neobanks will munch your lunch, post-Covid.
Having weathered the early part of the COVID crisis, banks and credit unions adopt further tech modernization to bring far-reaching change.
If revising customer journey maps is not feasible, bank and credit union marketers can obtain useful insights by creating service maps.
Draft your Millennial and Gen Z employees to reach out to these demographics to grow your institution's own cadre of influencers.
Digital channels will handle everyday banking for most people. Instead of smashing bricks and mortar, make an innovative change in its use.
Enhanced customer service and new product options are part of why financial institutions should prepare now for super-fast mobile networks.
Moving financial institutions into the 'new normal' means building on what still works from the 'old normal' and adopting coronavirus lessons.
COVID-19 has elevated digital payment use. To fully benefit, banks and credit unions need both great user experience and better controls.
Corporate social responsibility is now an expectation. CSR stories, if authentic, can boost consumers' trust in banks and credit unions.
Accepting that the consumer is always right is just a beginning. Banks must keep up with and anticipate people's new thinking.
Data-driven approaches to developing new ways to serve the needs of individual consumers can ensure survival of banks and credit unions.
Banks and credit unions would do well to use micro-influencers. Often these people are available, more effective and much less costly.
Understanding gender-based differences in banking behavior and perception can help improve financial inclusion and literacy for women.
Too many financial institutions have undifferentiated brands and inconsistent digital CX, which will hinder them in the post-pandemic period.
Good financial content marketing is hot, but easily avoidable mistakes produce material that leaves younger generations cold and disengaged.
Personalized marketing is no longer optional, but the only way banks and credit unions can pull it off is with an automation platform.
The 'test-and-learn' approach to decision making is key to becoming digitally agile. But few banks and credit unions apply it effectively.