First National Bank of Omaha has unveiled a new retail prototype at its new Shadow Lake Towne Center branch. Features include a “virtual Koi pond” that directs customers to interactive kiosks where they can conduct transactions or get information on products and services.
The interactive floor display seems to be based off of technology from Reactrix (previous coverage here). The “virtual Koi pond” is cool and creative, but not very practical (note how dim the ambient lighting is in the first photo). People may play with it at first, but how many will really use it?
“This is destination banking – the first of its kind in the country.” – Rajive Johri, President
Other features of the branch prototype include:
- Iris-scanning for safe deposit box access
- Wi-Fi capability throughout the branch
- Dedicated business center for small business customers
- “Super ATM” that scans and prints images deposited checks
- Coin counter for kids
- Concierge
- Scooters™ gourmet coffee bar
The bank will be evaluating various aspects of the prototype for their suitability in future locations.
All things considered, this bank’s prototype probably doesn’t qualify as “the first of its kind,” but it is a good-looking and well-engineered branch. Interesting features set in an open space will create an enjoyable experience appropriate for a bank that serves both consumers and small businesses.