Article Archive: Advertising

Lagging in AI, martech and personalization is a luxury banks and credit unions can no longer afford. Here's a plan of action for. Read More

Why brand marketing still matters, as does customer lifetime value, even while data increasingly dominates bank and credit union ad. Read More

CMOs share insights on how to beef up what's working, eliminate what's not and invest in CRM and marketing automation for the year. Read More

Establishing a proactive marketing framework helps a successful financial institution to improve brand value while remaining. Read More

6 ways marketing technology can help financial institutions manage brand compliance issues before they blossom into regulatory. Read More

Bank and credit union marketers can become so focused on COVID challenges that they may end up flat-footed when pent-up demand. Read More

Best-selling marketing genius says trust and personalization can help banks and credit unions differentiate, if they clean up their tech. Read More

Demographic segmentation is just the start (though still key). Location-based, behavioral and psychographic targeting add many. Read More

Social media and email are the go-to choices to send out timely and personalized COVID-19 communications. Experts critique ten of the. Read More

Few banks or credit unions, or even challenger banks, use digital personalization the way Big Tech firms do. Here's how to close the. Read More

Social media is a shifting target for banks and credit unions. The key is a coordinated organic and paid strategy. Here's how to pull it. Read More

Profits are getting clobbered, but don't 'go silent' during coronavirus. Experts urge marketers to adjust their media channels and. Read More

All types of digital channels are becoming more important now. With the gravity of the moment comes greater risk for financial brands.. Read More

Major changes to web selling and promotion loom as Google pursues new rules for the leading browser. Great site content could become. Read More

With so much complexity in advertising channels and pricing, bank and credit union marketers must put controls in place for 'unbilled. Read More

Bank and credit union campaigns successfully target Gen Zs' preferences for help they can trust, digital banking and personal. Read More

Financial 'advertising' increasingly doesn't look like anything like traditional Madison Avenue as new banking competitors try new. Read More

Think of artificial intelligence not as your replacement but as a financial marketing assistant that can help bank and credit union. Read More

They say a picture is worth a thousand words, so it's critical to pick the right marketing photos for social media, digital ads, and. Read More

As digital ad channels multiply, bank and credit union marketers grow more creative and emphasize lifestyle connection over hard. Read More

Financial marketers must link Search Engine Optimization and Search Engine Marketing to max new accounts while holding the line on. Read More

'Fresh eyes' on ad campaigns and headlines that everyone inside Marketing loves can save banks and credit unions from embarrassment and. Read More