Three Ways to Be Sure You Aren’t Being Overcharged by Your Ad Agency
With so much complexity in advertising channels and pricing, bank and credit union marketers must put controls in place for 'unbilled. Read More
Articles About Advertising
Six Creative Gen Z Marketing Strategies for Financial Institutions
Bank and credit union campaigns successfully target Gen Zs' preferences for help they can trust, digital banking and personal. Read More
Neobanks Pile Into Digital Marketing Channels and TV Advertising
Financial 'advertising' increasingly doesn't look like anything like traditional Madison Avenue as new banking competitors try new. Read More
Can Robots Write Better Financial Ad Copy Than You?
Think of artificial intelligence not as your replacement but as a financial marketing assistant that can help bank and credit union. Read More
Don’t Wreck Your Bank’s Brand Image With Cheap Stock Photos
They say a picture is worth a thousand words, so it's critical to pick the right marketing photos for social media, digital ads, and. Read More
How Financial Brands Can Master Multi-Channel Marketing
As digital ad channels multiply, bank and credit union marketers grow more creative and emphasize lifestyle connection over hard. Read More
How Bank & Credit Union Marketers Can Stop Wasting Search Budgets
Financial marketers must link Search Engine Optimization and Search Engine Marketing to max new accounts while holding the line on. Read More
Clever Ads Can Backfire on Financial Marketers Who Overlook Gaffes
'Fresh eyes' on ad campaigns and headlines that everyone inside Marketing loves can save banks and credit unions from embarrassment and. Read More
Apple FCU Spoofs Big Banks in Funny ‘PC vs. Mac’ Homage Videos
Apple Federal Credit Union's tribute to the famous Macintosh ad campaign hits larger rivals with funny. Read More
Ally Bank Pokes Rivals’ Negative Online Reviews in Fun Campaign
Using digital channels and a sense of humor, the marketing campaign encourages people to check out competitors' online reviews and. Read More
The Serious Strategy Behind TD Bank’s Funny Brand Ads
A fresh new campaign depicts TD as a bank that hasn't lost its "humanity" by using humor to stress the convenience of digital. Read More
Automated Ad Buying Puts Banking Brands At Risk
Years of reputation building can go down the drain with just a few negative ad placements. Here's the downside to "programmatic" ad. Read More
Study: Most Consumers Have No Clue What Financial Marketers Are Talking About
Research finds bank jargon and financial marketing lingo confuses most consumers, and that ROI improves when marketers use plain. Read More
4 Ways Financial Marketers Can Take Their Strategic Plan To The Next Level
Here are four strategic insights CMOs in the financial industry can use to refine their marketing plan and improve their. Read More
4 Ways to Avoid the Rate Trap When Marketing Banking Products
Financial marketers often assume the only thing consumers care about is rates. But an integrated marketing approach creates more. Read More
Digital Giant Ally Bank Smacks Branch-Loving Rivals With New Ads
Ally Bank powers its latest ad campaign with psychographics, promoting cashback deposits to a digitally-savvy target. Read More
What Financial Marketers Need To Know About Digital Video Advertising Now
With all eyes on YouTube, banks and credit unions will need to shift their TV dollars over to digital video if they hope to reach. Read More
Dare to Swear: In Financial Marketing, The @#$% Line Is Blurrier Than You Think
Is swearing still taboo in marketing? Branding experts weigh in with the pros and. Read More
How Financial Marketers Can Use Video to Tell Their Brand Story
To build a banking brand, you have to tell your story. Using online video is one of the most powerful, effective storytelling mediums available to financial marketers. Read More
The Modern Marketing Model for the Financial Industry
Banks and credit unions must apply a new marketing framework, one that reflects new digital technologies, new data sources, new channels and new skills that aren't in place. Read More
Why Adtech Needs Fintech
There’s no question that fintech and adtech have different missions and cultures, but fintech provides a model for a new digital media marketplace in three. Read More
Funny + Money: Does Humor in Financial Advertising Work?
When it comes to advertising, are some banks and credit unions too eager to tickle the funny. Read More