Advertising Archive

How Financial Marketers Can Use Video to Tell Their Brand Story

To build a banking brand, you have to tell your story. Using online video is one of the most powerful, effective storytelling mediums available to financial marketers today.

The Modern Marketing Model for the Financial Industry

Banks and credit unions must apply a new marketing framework, one that reflects new digital technologies, new data sources, new channels and new skills that aren't in place today.

Why Adtech Needs Fintech

There’s no question that fintech and adtech have different missions and cultures, but fintech provides a model for a new digital media marketplace in three ways.

Financial Marketers Must Embrace AI to Remain Relevant

Artificial Intelligence (AI) is a very powerful tool for financial marketers as they try to leverage big data and advanced analytics to improve targeting, messaging and ROI.

Funny + Money: Does Humor in Financial Advertising Work?

When it comes to advertising, are some banks and credit unions too eager to tickle the funny bone?

6 Banks Generating Buzz and Finding Results With Scavenger Hunts

Financial institutions can create engagement and spark conversations about banking topics with fun marketing campaigns like these.

Best of Credit Union Marketing: 2016 CUNA Diamond Award Winners

Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for 2016.

What the Heck is Click Fraud? (And Why Financial Marketers Need To Care)

Banks and credit unions running online ad campaigns are getting fleeced, losing millions to "click fraud" ...and they don't have a clue.

10 Tips to Tighten Your Writing

Whether you're a banking exec or a professional copywriter, every word counts. Here are 10 ways you can make your writing more effective.

The Best of Credit Union Marketing: Cool, Classy & Creative

The Financial Brand highlights a dozen creative and beautifully designed projects from CUNA's 2015 Diamond Award winners.

3 Digital Advertising Tips for Financial Marketers

Internal data, transparency and cross-selling are critical themes that should be driving financial marketers' digital ad strategies.

Creative Showcase: Fresh Marketing Concepts in Banking

Here are a dozen advertising, marketing and branding projects from financial institutions around the world. Includes 22 photos.

6 Seasonal Ways Community Banks & Credit Unions Can Leverage ‘Local’

Here are six ways community-based financial institutions can leverage their local knowledge and involvement during the holiday season.

Christmas for Financial Marketers

Here are some ideas to help banks and credit unions get in the spirit and plan their holiday season campaigns.

Bank Faces Social Media Backlash Over ‘Disturbing’ Handwritten Mailers

Customers unleash their anger on Facebook after receiving a credit card offer disguised as a "personalized" letter, calling it insulting and tasteless.

Credit Union’s Love of BACON Spawns Bank Spanking Campaign

Unity One Credit Union woos consumers who are sick of banks' excessive fees and high-pressure sales tactics with an outrageous fanny-slapping campaign.