Article Archive: Advertising

Demographic segmentation is just the start (though still key). Location-based, behavioral and psychographic targeting add many. Read More

Social media and email are the go-to choices to send out timely and personalized COVID-19 communications. Experts critique ten of the. Read More

Few banks or credit unions, or even challenger banks, use digital personalization the way Big Tech firms do. Here's how to close the. Read More

Social media is a shifting target for banks and credit unions. The key is a coordinated organic and paid strategy. Here's how to pull it. Read More

Profits are getting clobbered, but don't 'go silent' during coronavirus. Experts urge marketers to adjust their media channels and. Read More

All types of digital channels are becoming more important now. With the gravity of the moment comes greater risk for financial brands.. Read More

Major changes to web selling and promotion loom as Google pursues new rules for the leading browser. Great site content could become. Read More

With so much complexity in advertising channels and pricing, bank and credit union marketers must put controls in place for 'unbilled. Read More

Bank and credit union campaigns successfully target Gen Zs' preferences for help they can trust, digital banking and personal. Read More

Financial 'advertising' increasingly doesn't look like anything like traditional Madison Avenue as new banking competitors try new. Read More

Think of artificial intelligence not as your replacement but as a financial marketing assistant that can help bank and credit union. Read More

They say a picture is worth a thousand words, so it's critical to pick the right marketing photos for social media, digital ads, and. Read More

As digital ad channels multiply, bank and credit union marketers grow more creative and emphasize lifestyle connection over hard. Read More

Financial marketers must link Search Engine Optimization and Search Engine Marketing to max new accounts while holding the line on. Read More

'Fresh eyes' on ad campaigns and headlines that everyone inside Marketing loves can save banks and credit unions from embarrassment and. Read More

Apple Federal Credit Union's tribute to the famous Macintosh ad campaign hits larger rivals with funny. Read More

Using digital channels and a sense of humor, the marketing campaign encourages people to check out competitors' online reviews and. Read More

A fresh new campaign depicts TD as a bank that hasn't lost its "humanity" by using humor to stress the convenience of digital. Read More

Years of reputation building can go down the drain with just a few negative ad placements. Here's the downside to "programmatic" ad. Read More

Research finds bank jargon and financial marketing lingo confuses most consumers, and that ROI improves when marketers use plain. Read More

Here are four strategic insights CMOs in the financial industry can use to refine their marketing plan and improve their. Read More

Financial marketers often assume the only thing consumers care about is rates. But an integrated marketing approach creates more. Read More