Clever Ads Can Backfire on Financial Marketers Who Overlook Gaffes
'Fresh eyes' on ad campaigns and headlines that everyone inside Marketing loves can save banks and credit unions from embarrassment and. Read More
Advertising
Apple FCU Spoofs Big Banks in Funny ‘PC vs. Mac’ Homage Videos
Apple Federal Credit Union's tribute to the famous Macintosh ad campaign hits larger rivals with funny. Read More
Ally Bank Pokes Rivals’ Negative Online Reviews in Fun Campaign
Using digital channels and a sense of humor, the marketing campaign encourages people to check out competitors' online reviews and. Read More
The Serious Strategy Behind TD Bank’s Funny New Brand Ads
A fresh new campaign depicts TD as a bank that hasn't lost its "humanity" by using humor to stress the convenience of digital. Read More
Automated Ad Buying Puts Banking Brands At Risk
Years of reputation building can go down the drain with just a few negative ad placements. Here's the downside to "programmatic" ad. Read More
Study: Most Consumers Have No Clue What Financial Marketers Are Talking About
Research finds bank jargon and financial marketing lingo confuses most consumers, and that ROI improves when marketers use plain. Read More
4 Ways Financial Marketers Can Take Their Strategic Plan To The Next Level
Here are four strategic insights CMOs in the financial industry can use to refine their marketing plan and improve their. Read More
4 Ways to Avoid the Rate Trap When Marketing Banking Products
Financial marketers often assume the only thing consumers care about is rates. But an integrated marketing approach creates more. Read More
Digital Giant Ally Bank Smacks Branch-Loving Rivals With New Ads
Ally Bank powers its latest ad campaign with psychographics, promoting cashback deposits to a digitally-savvy target. Read More
What Financial Marketers Need To Know About Digital Video Advertising Now
With all eyes on YouTube, banks and credit unions will need to shift their TV dollars over to digital video if they hope to reach. Read More
Dare to Swear: In Financial Marketing, The @#$% Line Is Blurrier Than You Think
Is swearing still taboo in marketing? Branding experts weigh in with the pros and. Read More
How Financial Marketers Can Use Video to Tell Their Brand Story
To build a banking brand, you have to tell your story. Using online video is one of the most powerful, effective storytelling mediums available to financial marketers. Read More
The Modern Marketing Model for the Financial Industry
Banks and credit unions must apply a new marketing framework, one that reflects new digital technologies, new data sources, new channels and new skills that aren't in place. Read More
Why Adtech Needs Fintech
There’s no question that fintech and adtech have different missions and cultures, but fintech provides a model for a new digital media marketplace in three. Read More
Funny + Money: Does Humor in Financial Advertising Work?
When it comes to advertising, are some banks and credit unions too eager to tickle the funny. Read More
6 Banks Generating Buzz and Finding Results With Scavenger Hunts
Financial institutions can create engagement and spark conversations about banking topics with fun marketing campaigns like. Read More
Best of Credit Union Marketing: 2016 CUNA Diamond Award Winners
Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for. Read More
What the Heck is Click Fraud? (And Why Financial Marketers Need To Care)
Banks and credit unions running online ad campaigns are getting fleeced, losing millions to "click fraud" ...and they don't have a. Read More
10 Tips to Tighten Your Writing
Whether you're a banking exec or a professional copywriter, every word counts. Here are 10 ways you can make your writing more. Read More
The Best of Credit Union Marketing: Cool, Classy & Creative
The Financial Brand highlights a dozen creative and beautifully designed projects from CUNA's 2015 Diamond Award. Read More