Top 100 Most Liked Retail Financial Institutions on Facebook

Here are the top 100 retail financial institutions on Facebook ranked by their total number of ‘Likes’ for the second quarter of 2013. If you think your bank or credit union should be listed and it isn’t, click here.

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Facebook has attracted much attention from retail banks and credit unions in the last few years. The Financial Brand estimates that roughly three out of every five financial institutions on earth have a Facebook page.

The Financial Brand partnered with Social Media Explorer to see who’s generating the biggest Facebook communities in the banking industry. What we found is that big banks — even big credit unions — don’t have any problems attracting large Facebook fan bases.

Chase tops the list with 3.8 million fans, thanks to its Facebook-driven charity work where the bank gives millions away every year.

21 credit unions found their way into the top 100. Navy FCU is the top credit union, with 732,000 ‘Likes.’

Only seven financial institutions have more than 1 million ‘Likes.’ If you added up all the ‘Likes’ for the top 100 banks and credit unions, it would work out to 2.13% of Facebook’s user base.

Nine financial institutions on the “Power 100 Facebook Likes” list actually saw the net number of their ‘Likes’ decrease in the last 90 days. Both Chase and Capital One shed tens of thousands of ‘Likes,’ but that only equates to around 1.3% of their respective fan bases. Credit Union Australia suffered the biggest loss, dropping 3.17% of its ‘Likes’ in the last three months.

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Financial Institutions With The Most Facebook ‘Likes’

Rank	Financial Institution	Type	Area	Most Facebook Likes	New Likes (Last 90 Days)	Growth in Likes (Last 90 Days)
1	Chase	Bank	USA	3,794,363	-49,631	-1.29%
2	Capital One	Bank	USA	2,886,260	-39,887	-1.36%
3	ICICI Bank	Bank	IN	2,279,021	404,213	21.56%
4	HDFC	Bank	IN	1,585,454	48,383	3.15%
5	Axis	Bank	IN	1,311,641	328,065	33.35%
6	GT Bank	Bank	NIG	1,239,860	194,568	18.61%
7	BofA	Bank	USA	1,013,123	169,625	20.11%
8	Citi	Bank	USA	736,466	60,625	8.97%
9	Navy	CU	USA	731,758	211,137	40.55%
10	Wells Fargo	Bank	USA	522,071	26,896	5.43%
11	Commonwealth	Bank	AUS	443,838	84,026	23.35%
12	FNB	Bank	SA	387,253	50,584	15.02%
13	TD Bank	Bank	USA	311,253	219,456	239.07%
14	Bank of Nova Scotia	Bank	CAN	215,698	47,073	27.92%
15	Barclays	Bank	UK	215,559	114,277	112.83%
16	Thrivent	CU	USA	207,264	24,743	13.56%
17	Bank of the Philippine Islands	Bank	PH	203,070	23,204	12.90%
18	RBC	Bank	CAN	131,309	6,941	5.58%
19	Standard Chartered	Bank	UK	130,543	42,338	48.00%
20	PNC	Bank	USA	129,088	16,698	14.86%
21	HSBC	Bank	UK	113,737	692	0.61%
22	Absa	Bank	SA	104,944	8,774	9.12%
23	US Bank	Bank	USA	100,922	12,383	13.99%
24	NAB	Bank	AUS	99,486	4,875	5.15%
25	Ally Bank	Bank	USA	95,943	16,648	21.00%
26	Mountain America	CU	USA	93,490	13,039	16.21%
27	ING Vysya	Bank	IN	80,995	59,064	269.32%
28	BBVA Compass	Bank	USA	80,172	15,648	24.25%
29	Capitec	Bank	SA	79,220	15,200	23.74%
30	Credit Union Australia	CU	AUS	77,531	-2,538	-3.17%
31	ASB	Bank	AUS	69,442	2,693	4.03%
32	Santander	Bank	UK	68,994	4,648	7.22%
33	E*TRADE Bank	Bank	USA	68,561	16,947	32.83%
34	United Bank for Africa	Bank	NIG	67,306	2,514	3.88%
35	Lloyds TSB	Bank	UK	65,207	-832	-1.26%
36	Capital One 360	Bank	USA	63,837	-343	-0.53%
37	Kotak Mahindra	Bank	IN	63,711	3,578	5.95%
38	America First (UT)	CU	USA	60,914	10,646	21.18%
39	Westpac	Bank	AUS	60,301	18,783	45.24%
40	Credit Suisse	Bank	CH	57,730	1,840	3.29%
41	ANZ	Bank	AUS	41,741	20,780	99.14%
42	Wema	Bank	NIG	39,249	177	0.45%
43	The Golden 1	CU	USA	36,870	3,498	10.48%
44	Bank of Montreal	Bank	CAN	36,645	9,827	36.64%
45	CIBC	Bank	CAN	34,630	30,517	741.96%
46	OCBC	Bank	SG	34,312	11,667	51.52%
47	Nedbank	Bank	SA	30,851	17,266	127.10%
48	Suncoast Schools	CU	USA	28,894	4,409	18.01%
49	Co-Operatiive Bank	Bank	UK	27,828	799	2.96%
50	First Direct	Bank	UK	27,699	808	3.00%
51	ING Direct	Bank	CAN	27,643	4,583	19.87%
52	OnPoint	CU	USA	26,416	1,980	8.10%
53	Goldman Sachs	Bank	USA	26,314	1,470	5.92%
54	Bank of the West	Bank	USA	25,520	1,883	7.97%
55	BMO Harris	Bank	USA	25,498	4,164	19.52%
56	Bank of Melbourne	Bank	AUS	24,850	1,198	5.07%
57	Nevada State Bank	Bank	USA	23,324	-443	-1.86%
58	PC Financial	Bank	CAN	23,288	1,434	6.56%
59	SunTrust	Bank	USA	22,749	2,734	13.66%
60	Union	Bank	USA	22,722	680	3.09%
61	Regions	Bank	USA	22,702	2,558	12.70%
62	UBank	Bank	AUS	22,434	433	1.97%
63	RBS Citizens	Bank	USA	22,333	442	2.02%
64	Citizens Bank (PA)	Bank	USA	22,332	466	2.13%
65	Bankwest	Bank	AUS	21,618	10,258	90.30%
66	Umpqua	Bank	USA	21,222	5,908	38.58%
67	FirstBank	Bank	USA	19,825	3,931	24.73%
68	National Bank of Canada	Bank	CAN	19,353	2,287	13.40%
69	Bank of Ann Arbor	Bank	USA	17,983	-323	-1.76%
70	Iberia	Bank	USA	17,743	6,588	59.06%
71	Virgin Money	Bank	UK	17,149	646	3.91%
72	Standard Bank	Bank	SA	17,059	2,919	20.64%
73	DBS	Bank	SG	16,907	1,755	11.58%
74	BECU	CU	USA	16,638	745	4.69%
75	Servus	CU	CAN	16,079	3,587	28.71%
76	Arvest Bank	Bank	USA	16,070	745	4.86%
77	Kiwibank	Bank	NZ	16,037	3,241	25.33%
78	Fifth Third	Bank	USA	15,855	760	5.03%
79	Huntington	Bank	USA	15,791	447	2.91%
80	Scott	CU	USA	15,790	11,644	280.85%
81	Kinecta	CU	USA	15,752	8,536	118.29%
82	Zions Bank	Bank	USA	15,513	2,560	19.76%
83	San Diego County	CU	USA	15,389	4,022	35.38%
84	First Tennessee	Bank	USA	15,385	148	0.97%
85	Bank of Hawaii	Bank	USA	14,988	2,092	16.22%
86	BNZ	Bank	NZ	14,028	3,669	35.42%
87	Founders	CU	USA	14,007	1,579	12.71%
88	Popular Community Bank	Bank	USA	13,793	2,774	25.17%
89	Eastern Bank	Bank	USA	13,645	523	3.99%
90	SchoolsFirst	CU	USA	13,512	4,021	42.37%
91	BB&T	Bank	USA	13,256	4,430	50.19%
92	Alliant	CU	USA	12,561	-36	-0.29%
93	Heritage	Bank	AUS	12,388	-108	-0.86%
94	Travis	CU	USA	12,117	2,894	31.38%
95	RBS	Bank	UK	12,070	2,077	20.78%
96	Veridian	CU	USA	11,753	2,680	29.54%
97	TCF	Bank	USA	11,603	132	1.15%
98	SunState	CU	USA	11,260	1,253	12.52%
99	Nationwide Building Society	CU	UK	10838	0	0.00%
100	Advantis	CU	USA	10,837	464	4.47%

Note: All data covers Facebook activity through April, May and June 2013.