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Top 100 Most Liked Retail Financial Institutions on Facebook

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By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

Here are the top 100 retail financial institutions on Facebook ranked by their total number of ‘Likes’ for the second quarter of 2013. If you think your bank or credit union should be listed and it isn’t, click here.

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power_100_facebookFacebook has attracted much attention from retail banks and credit unions in the last few years. The Financial Brand estimates that roughly three out of every five financial institutions on earth have a Facebook page.

The Financial Brand partnered with Social Media Explorer to see who’s generating the biggest Facebook communities in the banking industry. What we found is that big banks — even big credit unions — don’t have any problems attracting large Facebook fan bases.

Chase tops the list with 3.8 million fans, thanks to its Facebook-driven charity work where the bank gives millions away every year.

21 credit unions found their way into the top 100. Navy FCU is the top credit union, with 732,000 ‘Likes.’

Only seven financial institutions have more than 1 million ‘Likes.’ If you added up all the ‘Likes’ for the top 100 banks and credit unions, it would work out to 2.13% of Facebook’s user base.

Nine financial institutions on the “Power 100 Facebook Likes” list actually saw the net number of their ‘Likes’ decrease in the last 90 days. Both Chase and Capital One shed tens of thousands of ‘Likes,’ but that only equates to around 1.3% of their respective fan bases. Credit Union Australia suffered the biggest loss, dropping 3.17% of its ‘Likes’ in the last three months.

Similar Lists:

Social Media Explorer

Financial Institutions With The Most Facebook ‘Likes’

Rank Financial Institution Type Area Most
Facebook
Likes		 New Likes
(Last 90 Days)		 Growth
in Likes
(Last 90 Days)
1 Chase Bank USA 3,794,363 -49,631 -1.29%
2 Capital One Bank USA 2,886,260 -39,887 -1.36%
3 ICICI Bank Bank IN 2,279,021 404,213 21.56%
4 HDFC Bank IN 1,585,454 48,383 3.15%
5 Axis Bank IN 1,311,641 328,065 33.35%
6 GT Bank Bank NIG 1,239,860 194,568 18.61%
7 BofA Bank USA 1,013,123 169,625 20.11%
8 Citi Bank USA 736,466 60,625 8.97%
9 Navy CU USA 731,758 211,137 40.55%
10 Wells Fargo Bank USA 522,071 26,896 5.43%
11 Commonwealth Bank AUS 443,838 84,026 23.35%
12 FNB Bank SA 387,253 50,584 15.02%
13 TD Bank Bank USA 311,253 219,456 239.07%
14 Bank of Nova Scotia Bank CAN 215,698 47,073 27.92%
15 Barclays Bank UK 215,559 114,277 112.83%
16 Thrivent CU USA 207,264 24,743 13.56%
17 Bank of the
Philippine Islands		 Bank PH 203,070 23,204 12.90%
18 RBC Bank CAN 131,309 6,941 5.58%
19 Standard Chartered Bank UK 130,543 42,338 48.00%
20 PNC Bank USA 129,088 16,698 14.86%
21 HSBC Bank UK 113,737 692 0.61%
22 Absa Bank SA 104,944 8,774 9.12%
23 US Bank Bank USA 100,922 12,383 13.99%
24 NAB Bank AUS 99,486 4,875 5.15%
25 Ally Bank Bank USA 95,943 16,648 21.00%
26 Mountain America CU USA 93,490 13,039 16.21%
27 ING Vysya Bank IN 80,995 59,064 269.32%
28 BBVA Compass Bank USA 80,172 15,648 24.25%
29 Capitec Bank SA 79,220 15,200 23.74%
30 Credit Union Australia CU AUS 77,531 -2,538 -3.17%
31 ASB Bank AUS 69,442 2,693 4.03%
32 Santander Bank UK 68,994 4,648 7.22%
33 E*TRADE Bank Bank USA 68,561 16,947 32.83%
34 United Bank for Africa Bank NIG 67,306 2,514 3.88%
35 Lloyds TSB Bank UK 65,207 -832 -1.26%
36 Capital One 360 Bank USA 63,837 -343 -0.53%
37 Kotak Mahindra Bank IN 63,711 3,578 5.95%
38 America First (UT) CU USA 60,914 10,646 21.18%
39 Westpac Bank AUS 60,301 18,783 45.24%
40 Credit Suisse Bank CH 57,730 1,840 3.29%
41 ANZ Bank AUS 41,741 20,780 99.14%
42 Wema Bank NIG 39,249 177 0.45%
43 The Golden 1 CU USA 36,870 3,498 10.48%
44 Bank of Montreal Bank CAN 36,645 9,827 36.64%
45 CIBC Bank CAN 34,630 30,517 741.96%
46 OCBC Bank SG 34,312 11,667 51.52%
47 Nedbank Bank SA 30,851 17,266 127.10%
48 Suncoast Schools CU USA 28,894 4,409 18.01%
49 Co-Operatiive Bank Bank UK 27,828 799 2.96%
50 First Direct Bank UK 27,699 808 3.00%
51 ING Direct Bank CAN 27,643 4,583 19.87%
52 OnPoint CU USA 26,416 1,980 8.10%
53 Goldman Sachs Bank USA 26,314 1,470 5.92%
54 Bank of the West Bank USA 25,520 1,883 7.97%
55 BMO Harris Bank USA 25,498 4,164 19.52%
56 Bank of Melbourne Bank AUS 24,850 1,198 5.07%
57 Nevada State Bank Bank USA 23,324 -443 -1.86%
58 PC Financial Bank CAN 23,288 1,434 6.56%
59 SunTrust Bank USA 22,749 2,734 13.66%
60 Union Bank USA 22,722 680 3.09%
61 Regions Bank USA 22,702 2,558 12.70%
62 UBank Bank AUS 22,434 433 1.97%
63 RBS Citizens Bank USA 22,333 442 2.02%
64 Citizens Bank (PA) Bank USA 22,332 466 2.13%
65 Bankwest Bank AUS 21,618 10,258 90.30%
66 Umpqua Bank USA 21,222 5,908 38.58%
67 FirstBank Bank USA 19,825 3,931 24.73%
68 National Bank of Canada Bank CAN 19,353 2,287 13.40%
69 Bank of Ann Arbor Bank USA 17,983 -323 -1.76%
70 Iberia Bank USA 17,743 6,588 59.06%
71 Virgin Money Bank UK 17,149 646 3.91%
72 Standard Bank Bank SA 17,059 2,919 20.64%
73 DBS Bank SG 16,907 1,755 11.58%
74 BECU CU USA 16,638 745 4.69%
75 Servus CU CAN 16,079 3,587 28.71%
76 Arvest Bank Bank USA 16,070 745 4.86%
77 Kiwibank Bank NZ 16,037 3,241 25.33%
78 Fifth Third Bank USA 15,855 760 5.03%
79 Huntington Bank USA 15,791 447 2.91%
80 Scott CU USA 15,790 11,644 280.85%
81 Kinecta CU USA 15,752 8,536 118.29%
82 Zions Bank Bank USA 15,513 2,560 19.76%
83 San Diego County CU USA 15,389 4,022 35.38%
84 First Tennessee Bank USA 15,385 148 0.97%
85 Bank of Hawaii Bank USA 14,988 2,092 16.22%
86 BNZ Bank NZ 14,028 3,669 35.42%
87 Founders CU USA 14,007 1,579 12.71%
88 Popular Community Bank Bank USA 13,793 2,774 25.17%
89 Eastern Bank Bank USA 13,645 523 3.99%
90 SchoolsFirst CU USA 13,512 4,021 42.37%
91 BB&T Bank USA 13,256 4,430 50.19%
92 Alliant CU USA 12,561 -36 -0.29%
93 Heritage Bank AUS 12,388 -108 -0.86%
94 Travis CU USA 12,117 2,894 31.38%
95 RBS Bank UK 12,070 2,077 20.78%
96 Veridian CU USA 11,753 2,680 29.54%
97 TCF Bank USA 11,603 132 1.15%
98 SunState CU USA 11,260 1,253 12.52%
99 Nationwide Building Society CU UK 10838 0 0.00%
100 Advantis CU USA 10,837 464 4.47%

Note: All data covers Facebook activity through April, May and June 2013.

Jeffry PilcherDon't miss The Financial Brand Forum 2019, the biggest and fastest-growing annual conference for senior-level executives in the banking industry. Join 2,000+ of the best and brightest in banking April 15-17, 2019 at Caesars Palace in Las Vegas. Banks and credit unions that register now save $1,105.00 and pay nothing until next year!

This article was originally published on July 8, 2013. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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Comments

  1. Maarten C Smit says:
    July 15, 2013 at 6:35 am

    Missing ABN AMRO with 49,566 likes on facebook…

  2. Jeffry Pilcher Editor says:
    July 15, 2013 at 7:38 am

    Maarten,

    From the Power 100 description:

    The Financial Brand has partnered with Social Media Explorer to bring you the Power 100 rankings. This series of lists is based on a proprietary database encompassing hundreds of banks and credit unions in English-speaking countries around the world.

    Neither the Twitter, Facebook or YouTube page for ABN AMRO is in English.

    Please note: This isn’t discriminatory nor does it reflect any bias against non-English speaking countries. It is a matter of simple practicality. This is a marketing website, wherein language plays a huge role. If readers of The Financial Brand can’t understand what a financial institution is doing, then there’s no reason to share it with them.

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