Social Media Archive

Employee Advocacy in Banking: Aligning Culture & Content in Social Media Channels

Reach new audiences, connect with Millennials and improve your brand's reputation by tapping your employees’ social networks.

Why Banking Executives Should Follow Social Media Influencers

Social media channels like LinkedIn and Twitter can provide expanded insights and personal connections that can be valuable for strategic planning.

The 7 Habits of Highly Successful Bankers on LinkedIn

In less than 35 minutes a day, bankers can do 7 things on LinkedIn that generate leads, engage prospects and strengthen relationships with existing customers.

How Financial Services CEOs Can Embrace Social and Lead By Example

Social media is an important communications tool for bank and credit union CEOs, providing a 'voice' to customers, employees, partners and shareholders.

10 Social Media Tips for Banks and Credit Unions

Financial institutions claim social media is important, but many just go through motions. Here's how you can extract more meaningful value from your social media activity.

Why Banking CEOs Should Be More Active On Social Media

Nine in ten CEOs of the most admired companies on earth are socially engaged. So why aren't leaders in the banking industry following suit?

5 Trends Forcing Financial Marketers To Rethink Their Social Media Strategy

The rules for social media content are always changing. To compete against funny cat videos, you must adjust your content strategy.

Unleash the Power of Social Advertising

Banks and credit unions should use social media advertising in their marketing mix to boost the ROI of customer acquisition and cross-selling.

Responding to Negative Comments on Social Media: Dos and Don’ts

What happens when social media conversations turn sour? Here is a list of dos and don’ts to help you navigate through the negativity.

3 Tips to Create Content And Social Media Marketing That Sells

To drive measurable growth, bank and credit union marketers need to target key audiences with relevant content that speaks to their specific needs at each stage of the funnel.

Leveraging Social Reviews to Improve Customer Experience

Social media reviews are an excellent way to monitor customer experiences, ensuring a real-time analysis of the voice of the customer.

Say What?!? You Better Listen to Social Media Buzz About Your Brand

Do you know what people are saying about you on social networks? Here's why you need a social media listening post inside your organization.

9 Ways Financial Institutions Can Leverage Social Media to Achieve Business Goals

From building brand awareness to targeting specific consumer segments with product promotions, social media helps accomplish a wide range of business goals.

Why Banks Need Instagram

Banks and credit unions should exploit Instagram to show a human side to banking... while there is still an opportunity to stand out.

6 Ways to Spice Up Your Institution’s Social Media Strategy

Social media success has been elusive in the banking industry. Here's how to get more traction, traffic, engagement, clicks and conversions in social channels.

4 Keys to Winning With Social Media Influencers

Building a strong social media influencers network is the foundation for a powerful word-of-mouth strategy.

6 Instagram Tips for Financial Marketers

There are 95 million photos and videos uploaded to Instagram every day. Here are six ways to get your bank or credit union to stand out.

Send a Tweet, Get Fired

Bank and credit union employees are getting themselves fired for boneheaded social media posts. This is a reputational risk to your brand you must mitigate.