Redefining CX Through Innovative Social Media Strategies for Financial Services
Discover actionable strategies to identify opportunities to improve efficiency and maximize ROI from your social media.
Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
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Discover actionable strategies to identify opportunities to improve efficiency and maximize ROI from your social media.
Building new professional connections can be a challenge, but a manageable 15-minute daily strategy on LinkedIn can help bankers become known and trusted – and deliver prospects.
Dr. Robin Kiera shares strategies for financial institutions to boost engagement and sales through utilizing behavioral economics and social media.
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in.
Smaller banks rely on social media to promote their brands — yet most of their strategies leave something to be desired.
How financial institutions can build trust through transparent communication — before, during and after crises.
Did your financial institution make the top lists of banks and credit unions on Facebook, X, YouTube or Instagram? Check out the list to find out!
Video marketing — whether for TV, social media or website — is an effective way to capture the attention of a distracted audience and improve recognition and retention.
Don't take banking-wannabe Elon Musk's moves at face value, warns a noted payments consultant. A simple pilot overseas isn't what it seems.
Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.
Prime Day is a great marketing opportunity for banks and credit unions. This gallery of social media posts illustrates how seven different types of messages can be used to maximum effect.
Gain centralized access to the credit bureaus and 20+ alternative data sources. Leverage advanced analytics to optimize marketing campaigns and loan decisions.
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CSI surveyed community bankers nationwide to learn their investments and goals. Read the interactive research report for the trends and strategies for success in 2024.
How can banks and credit unions make their digital marketing more effective? Get insight from three marketing agencies on the trends they're seeing.
Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.
Instantly watch this lively and timely discussion on the latest social media trends with Jim Marous and industry experts from Vericast.
Where are marketers placing their bets in an effort to grow their institutions? Here's the thinking behind a handful of different strategies.
Social media can get tedious for bank and credit union marketers. But sometimes a post gets a lot of engagement and re-energizes the team.
Instagram is the fourth-largest social media platform in the world and a favorite of marketers worldwide, including those at U.S. banks.
Which influencers are a good fit? What are the potential pitfalls? How can a bank maximize the impact of its marketing campaign?
At least 150 banks and credit unions have joined Threads so far, and more hop on every day. What's their strategy for this new social media app?
Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.
Check out how banks and fintechs are trying to reassure customers worried about their deposits, with examples from social media and email.
Build a modern credit card strategy that balances profitability and risk, adopts the latest technology and delivers the customization that cardholders demand.
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Manual tasks across channels is costly. And while AI is hot, there’s a simpler way to bring efficiency that many bankers have overlooked.
Read More about The New AI: A Banker’s Guide to Automation Intelligence