Ally CMO to Banks: ‘It’s Time to Get Rolling Again!’
Financial brands may soon be able to actually sell again and they may have to as fintechs and other rivals double down on digital
Social Media
Managing Your Bank’s COVID-19 Communications in Social Media
All types of digital channels are becoming more important now. With the gravity of the moment comes greater risk for financial brands.
Financial Marketing via Instagram Influencers Gaining Traction
Influencer marketing is where social media intersects paid celebrity support. Financial brands find mid-tier names can be more
Ally Bank Pushes Phony Products in Funny Social Media Campaign
Consumers often Google for reviews of everyday products, but they don't ever check out financial institutions. Ally wants to change
Reputations Grow More Fragile Than Ever: What Financial Brands Can Do
Over a decade after the Great Recession, banks and credit unions still get slammed in reputation polls. Here's how they can reduce the
Funny Ally Bank Instagrams Get Consumers to Loosen Up About Money
Unusual social media challenge from online bank encourages couples to broach finances or else. Want to talk about debts, or do a dance video?
LinkedIn Marketing Improves When Financial Brands Leverage Employees
Banks and credit unions can succeed on LinkedIn if they devote serious efforts to it. Knowing why you are using social media is
Bank’s LinkedIn Project Builds Sales Leads and Influencer Status
Trained employees' social media outreach to consumer and business followers helps community bank strut its
Financial Marketers Build Banking Brands Piggybacking on Social Media Power Users
Smart financial marketers tap influential social media voices to build their brands. Should you leverage the influencer marketing
Employee Advocacy in Banking: Aligning Culture & Content in Social Media Channels
Reach new audiences, connect with Millennials and improve your brand's reputation by tapping your employees’ social
10 Social Media Tips for Banks and Credit Unions
Financial institutions claim social media is important, but many just go through motions. Here's how you can extract more meaningful value from your social media
5 Trends Forcing Financial Marketers To Rethink Their Social Media Strategy
The rules for social media content are always changing. To compete against funny cat videos, you must adjust your content
Send a Tweet, Get Fired
Bank and credit union employees are getting themselves fired for boneheaded social media posts. This is a reputational risk to your brand you must
Avidia Bank Gets Smart About Social
Avidia Bank doesn't limit "social" to just online. Their squad of ten brand ambassadors — called "Smarties" — takes social to the
Social Media Benchmarks for Credit Unions
Credit union benchmarks for Facebook likes, tweets, Twitter followers, and YouTube views,
Big Bank Taps ‘Facebook at Work’ to Foster Innovation
Checking Facebook at work is usually a no-no at most banks and credit unions. But 100,000 RBS employees are being told to do exactly
Facebook Firestorm Creates Social Media Nightmare for Credit Union
An ugly situation involving a credit union illustrates why having a social media policy signed by all employees is absolutely
How Many Facebook Likes Should Banks and Credit Unions Have?
Looking at social media activity in the banking industry, one thing is clear: building a social media community is hard. Very
Anatomy of Customer Complaints on a Bank Facebook Page
A fascinating break down and in-depth analysis of all the customer comments posted to the Facebook page for Regions Bank over 30
Why Social Media For Credit Unions Isn’t Working
An in-depth look at how credit unions are using social media today, what's working, and what
What Drives Your Social Media Strategy?
Are banks and credit unions asking the right questions when setting their social media
What Kind of Social Media Rock Band Is Your Financial Institution?
How you orchestrate your approach to social channels? Is your social media team a bunch of divas? Or do you have a social media rock star leading the