How SEO in Banking Must Adapt to the Sales Journey
Google sets the rules of search. Doing best at each stage of the sales funnel demands understanding how the search giant will make you look.. Read More
Article Archive: Social Media
Countering the Five Social Media Objections Bank Execs Always Raise
Skip the marketing-speak and talk to financial institution leaders in terms of how social campaigns can help meet business. Read More
6 Ways Financial Institutions Can Keep Their Marketing Mojo
Bank and credit union marketers can become so focused on COVID challenges that they may end up flat-footed when pent-up demand. Read More
How This Ex-Umpqua Marketing Exec Will Shake Up Branding at BBVA Simple
Financial marketers should be reevaluating all they do as the 'new normal' takes form. They can no longer sell everything to. Read More
5 Ways FNBO Engages Millennials and Gen Z With Content
Draft your Millennial and Gen Z employees to reach out to these demographics to grow your institution's own cadre of. Read More
Right and Wrong Ways to Use Social Media Storytelling in Banking
Corporate social responsibility is now an expectation. CSR stories, if authentic, can boost consumers' trust in banks and credit. Read More
A Social Selling Roadmap for Financial Institutions
In the post-virus era, social media skills will become an even greater competitive advantage, especially for those selling new. Read More
How Financial Marketers Can Move Forward in Uncertain Times
After COVID-19: Banks and credit unions must find their way through drastically changing environment by putting people first, channels second.. Read More
How Social Media Closes the Physical Gap with Banking Customers
Pandemic distancing rules hamper good service. Social messaging, properly used, can help banks and credit unions enhance customer. Read More
Ally CMO to Banks: ‘It’s Time to Get Rolling Again!’
Financial brands may soon be able to actually sell again and they may have to as fintechs and other rivals double down on digital. Read More
COVID-19 Demands Major Attention to Social Media by Banking Brands
Issues as diverse as the PPP and aid to communities during the pandemic demand close attention to messaging tone and what people are. Read More
Why Organic + Paid Social Is a Powerful Strategy for Financial Marketers
Social media is a shifting target for banks and credit unions. The key is a coordinated organic and paid strategy. Here's how to pull it. Read More
Managing Your Bank’s COVID-19 Communications in Social Media
All types of digital channels are becoming more important now. With the gravity of the moment comes greater risk for financial brands.. Read More
Financial Marketing via Instagram Influencers Gaining Traction
Influencer marketing is where social media intersects paid celebrity support. Financial brands find mid-tier names can be more. Read More
New Digital Media Strategies That Boost Small Business Banking Results
Using addressable marketing with social media in B2B campaigns can prove highly effective with proper identity resolution and. Read More
6 Ways Financial Marketers Can Improve Their Online Reputation
Don't just react to angry social media complaints. Work to produce better online star ratings and higher-ranking search results on Google.. Read More
Is Instagram Killing Facebook?
With Facebook losing a major share of younger users and Instagram use soaring, banks and credit unions should revisit their social media. Read More
Financial Marketing Channels Evolve as Gen Z Starts Banking
Disappearing ads, more video and more tailored promotions drive bank and credit union marketing further down the technological. Read More
Social Media Tips Financial Marketers Can Use to Fuel Consumer Lending
Helping consumer lenders embrace social media the way real estate agents do will help banks and credit unions gain Millennials'. Read More
Tweetstorm Blasts Goldman Sachs and Apple Card for ‘Sexist’ Algorithm
Accusations of gender discrimination swirl around the algorithm used to set Apple Card credit limits. Are banks facing more data. Read More
Ally Bank Pushes Phony Products in Funny Social Media Campaign
Consumers often Google for reviews of everyday products, but they don't ever check out financial institutions. Ally wants to change. Read More
Financial Marketers Staggered by Facebook’s Radical Ad Rule Changes
Social media giant's settlement puts many financial services campaigns into a special category that limits bank and credit union targeting.. Read More