Social Media Archive
Do you know what people are saying about you on social networks? Here's why you need a social media listening post inside your organization.
From building brand awareness to targeting specific consumer segments with product promotions, social media helps accomplish a wide range of business goals.
Social media success has been elusive in the banking industry. Here's how to get more traction, traffic, engagement, clicks and conversions in social channels.
Nearly every financial institution uses social media today, but most are still trying to figure out how to maximize its impact and improve results.
To maximize the impact of your social media initiatives, you need to think mobile-first and optimize your marketing for mobile devices.
This social media sentiment analysis is based on 29,000 online conversations mentioning "mobile banking."
It is tough managing social media CX. How can you address security issues and stay compliant while managing resources and response times?
Facebook's rolls out two new features — "Carousel" and "Notify" — and advertising is now available on Instagram.
Checking Facebook at work is usually a no-no at most banks and credit unions. But 100,000 RBS employees are being told to do exactly that.
Social channels can be used to build relationships, trust and brand awareness, but many financial institutions are falling way short.
Few financial institutions find any traction on Pinterest. But BofA says its formula works — an unusual three-way marketing partnership.