Measuring Marketing ROI: It’s Complicated (In a Digital World)
Liberty Bank for Savings found out just how hard it can be to define the "customer journey" when each customer takes a different path.
Liberty Bank for Savings found out just how hard it can be to define the "customer journey" when each customer takes a different path.
The digital consumer expects an easy process for opening, onboarding and using their mobile banking relationship.
Universal associates can improve sales, service and productivity in a retail banking environment when combined with improved hiring, training and measurement.
Improvement in technology and the increasing acceptance of voice as a digital tool is opening doors for new banking applications.
Investment in an improved customer experience is not reflective of channel shift being made by digital banking consumers.
The power of data analytics is the foundation for banks and credit unions to win the digital customer in the future.
Political strategists tell us negative ads are more effective than positive ones. So why don't financial marketers use this strategy more?
Here's how banks should be effectively onboarding their commercial banking clients to create a "wow" experience with real results.
As generating a strong return is increasingly difficult, banks can leverage CX to increase earning potential and sustain growth.
Financial marketers may appreciate the significant role content plays in a digital marketing strategy. But what about CEOs and CFOs? Do they understand it?
Few topics in the banking industry ignite a more fiery debate than the subject of branches. Do they have a future? If so, what is it?
Here are ten tips to help you become a power user on LinkedIn. No matter how active you are on LinkedIn, you probably aren't using all them.
Manual tasks across channels is costly. And while AI is hot, there’s a simpler way to bring efficiency that many bankers have overlooked.
Read More about The New AI: A Banker’s Guide to Automation Intelligence
Make your next presentation more powerful with this downloadable file — over 130 charts and graphs created by The Financial Brand.
Unique, memorable experiences have a profound effect on Millennials’ brand loyalty, but banks struggle to differentiate and be remarkable.
Federal and state investigations into Wells Fargo's aggressive cross-selling culture could force other banks to rethink their strategy.
The focus on profitability and efficiency starts at the branch level. New technologies are available that banking providers should consider in the future.
The credit union movement is built on a mission to serve people of modest means. But does that include the unbanked and underbanked?
Two out of three Millennials choose a big bank — bad news for community institutions. But here's how one bank is targeting this coveted segment.
Innovation investments in the banking industry continue to increase, with the best global achievements receiving peer recognition and respect.
Millennial consumers want to digitize all commerce through their mobile cameras. Are banks and credit unions ready?
The opportunity to segment, personalize and automate email marketing is huge… only if financial institutions can wrangle their data securely.
Many financial institutions have their hands tied with outdated, transaction-centric branch delivery models. Here's what needs to change.
Learn how Sprinklr is redefining success in the financial sector by harnessing the potential of tailored content and personalized engagement.
Read More about Redefining CX Through Innovative Social Media Strategies for Financial Services