Search Results: branches

Free WiFi in Bank Branches? Yes. Cappuccino Hangouts? No Way.

Every now and then, someone in the financial industry suggests transforming branches into hangouts. Most recently, the author of a Bank Innovation article wondered why banks and credit unions don’t follow in Starbucks’ footsteps, becoming a “third place” by turning their branches into “destination experiences.” It’s tempting to look at what Starbucks has done and […]

Reinventing ATB Financial’s Brand Through Branches

Alberta Treasury Branches, doing business as ATB Financial, is a financial institution and crown corporation owned by the Province of Alberta. ATB operates exclusively in Alberta, providing financial services to 670,000 Albertans. In its early days, ATB operated in smaller, remote areas that bigger banks didn’t deem profitable enough, and offered services banks didn’t, such […]

Beneficial Decorates Branches with Books

This past weekend, Beneficial Bank christened two new education-themed branches in Cherry Hill, New Jersey. The bank describes the branches as “campuses,” designed to be hubs for both learning and the community at large. Both the new branches incorporate a “Financial Learning Library” (something the bank is trying to claim a trademark on) with shelves […]

Branches Refuse to Die

It seems that at least once a year, someone somewhere declares that bank branches are dead. The alleged murder weapon? The internet. Despite the fact that such stories are largely based on circumstantial- or anecdotal evidence, they are widely circulated and receive a disproportionate amount of coverage in the media. This inevitably forces branches into […]

The Future of Bank Branches

“The Future of Branches” is another presentation by Jeffry Pilcher, Publisher of The Financial Brand and President/ICONiQ. It takes a look at trends in retail branch design, and examines the best practices for engineering a branded financial environment. The presentation features 50 photos and dozens of examples. Here’s a summary of the main points. With […]

It’s Official: UNCB’s ‘Gold Café’ Branches Are Gone

Since April 2006, Union National Community Bank’s Gold Cafés were heralded widely around the financial industry as a fresh innovation in branch design. The concept was a revolutionary combination: one part bank branch, one part upscale, fully-functioning café. There were espresso drinks, smoothies, menus, patio seating, checking accounts, loans, and even “financial baristas.” The Financial […]

First Atlantic Branches Feature Video Tellers, Teller ‘Pods’

John Culp, CEO of First Atlantic Credit Union, complained that his financial institution suffered from “a physical image that was like that of a classic bank branch, with teller lines and big walls separating us from the customers.” Enter Kenneth Gruskin, president of Gruskin Group, an architectural firm, who has reworked five of First Atlantic’s […]