10 Things Youth Marketing Should Involve
What does it take for financial marketers to build a comprehensive, integrated, multichannel youth marketing plan?
Search Results: future of banking
ANZ’s ‘Uncomplicated’ Brand Strategy
When ANZ bank debuted its new identity, Aussies started taking notice. Here's why and how ANZ decided to undertake its branding initiative.
What Does Apple’s iPad Mean for Financial Marketers?
When Apple introduces products, other industries inevitably ask, “What does this mean to me?” For bank marketers, the iPad doesn’t mean much.
Analysis of Financial Name Changes in 2009
In no other industry do companies change names more often than in banking and it's not just due to mergers.
The Top 10 Most Popular Stories in 2009
Here they are: the top ten most-popular articles for bank and credit unions published here at The Financial Brand in 2009.
Aussie Bank Slips on Banana Analogy
A three-minute video comparing Westpac Bank’s lending rates to the costs of making smoothies is driving Australians bananas.
Make Fun Marketing Promotions Out of Your Bank’s Charitable Donations
By adding straightforward marketing components, banks are transforming charitable contributions into feel-good, name awareness promotions.
BofA Takes Twitter to Next Level with CRM
If you want to prove the value of something, you have to track it. Banks and credit unions can learn from BofA's data strategy to learn more.
Creative Showcase: Integrity, Camcorders & Sperm
Here are top financial marketing advertising campaigns, such as ANZ's 'Happy News' skit, Sterling Bank's billboard and more.
Branches Refuse to Die
It seems that at least once a year, someone somewhere declares that bank branches are dead. The alleged murder weapon? The internet. Despite the fact that such stories are largely based on circumstantial- or anecdotal evidence, they are widely circulated and receive a disproportionate amount of coverage in the media. This inevitably forces branches into […]
Q&A: Digital Signage Is About “Local Relevance,” Not CNN
Part of innovating on the old, traditional bank branch is with digital signage. Yet, some banks and credit unions are doing it wrong.
Creative Showcase: A Blast From the Past
In honor of the new season of Mad Men, here's a showcase of financial ads. You'll notice how few of the ads targeted consumers.
Regions Bank Hopes Consumers LOVE to SAVE
Regions Bank has launched a new savings initiative, most notably including TV ads and a "Save with Regions" microsite.
Datahead: The Reality of Today’s Financial Consumer
Big data points on household credit card debt, how many people are considered 'Active Savers' and how optimistic people are about banking.
Your Deposits Are Up… So What?
Deposits are inching back up and bankers are proud. But, banks and credit unions need to realize..they're not the only ones.
Meltdown Marketing: 3 Things Credit Unions Must Do
We are at a juncture in our country where cooperative principles are needed. Credit unions were built on this and people can be helped by it.
What Gen X, Gen Y Think About Their Financial Situation
Banking only works when financial institutions understand customers and their needs. Gen X and Gen Y differ, and here's why.
This Danish Bank Branch Is Beyond Cool
In the Danish market, Jyske Bank has introduced a whole new way of delivering financial services, using the theme “Jyske Differences.” Jyske says its “blazing new trails in interior design” with its branches, something that’s hard to argue with after you watch this video: Jyske’s bank of the future is as imaginative as what Umpqua […]
NAB’S UBank: A Cautionary Tale in Social Media
To support the launch of its new online self-service offering, UBank, NAB created a blog at myfuturebank.org. But the bank closed the blog earlier this month after one of its employees posted comments posing as a legitimate customer. At first, the impostor denied he was a bank employee, but forensic internet analysis proved that all […]
BNZ’s “Out of the Box” Brand
The Bank of New Zealand, now known simply as BNZ, has been doing some interesting things with their brand lately. They’re retailing off-the-shelf financial products – literally, in boxes. They’ve got an intensive mass-media campaign starring a herd of animated piggybanks. And to cap it all off, they just rolled-out a fresh, new logo. Out […]
WaMu: “A Trillion Dollars! Whoo Hoo!”
Washington Mutual Credit Union (WaMu) joined Chase's squad, and with the new merger, launched a new ad campaign to announce the news.