
How the Best in Banking Are Marketing Their Mobile Apps
With so much riding on digital channels, how banks, credit unions and neobanks promote their apps is critical to adding (and holding) users.
Articles about digital banking, online banking strategies and trends in digital banking, with insights on the digital banking tools banks need.
With so much riding on digital channels, how banks, credit unions and neobanks promote their apps is critical to adding (and holding) users.
The BankMD brand is thriving where Chase and others have flopped. Tailored high tech helps differentiate it from fintechs and big banks.
Research shows fintechs and neobanks benefiting more than traditional institutions from the shift to digital channels triggered by Covid-19.
While some mobile banking apps' check capture functions have improved tremendously, many institutions need to step things up.
Paradoxically, the increased use of digital banking will demand banks and credit unions devote more attention to the human element.
Neobanks steal primary accounts from financial institutions that haven't updated their view of checking. The antidote is straightforward.
Many banking providers are so focused on digital strategy and new technologies that they ignore how their people fit into the puzzle.
Traditional institutions must remember they are competing with every mobile app's look and feel, not just fintechs, neobanks and other banks.
People want a phone call from their banking provider if something happens. But, when they don't recognize the number, why would they pick up?
Use of digital banking tools skyrocketed during the pandemic. Is your financial institution keeping up, and how much room for growth is left?
The growing gap in digital capabilities between community institutions and big banks could spell doom for many if they don't quickly adjust.
People want their financial lives simplified, which is why PayPal says it is turning its digital wallet into a 'super app' to rule them all.
With the right technology, community banks can offer competitive commercial banking capabilities at a fraction of traditional operating costs. Branch out with BrightFi.
Read More about What Community Banks Need to Win in Business Digital Banking
Functionality is the foundation, but it won't differentiate your institution. Four other user experience elements are required.
One of the first direct banks in the US takes a different approach to disruption, with a full-service balance sheet and not just a slick app.
With the acceleration of digital, banks and credit unions must shift their mindset from transactions to personalized experience and guidance.
All-digital all the time is the fintech-inspired rage, but as cost-cutting, competition and COVID drive more automation, humanity gets lost.
How does PNC stack up against fintechs SoFi and Revolut for digital banking functions? This comparison uncovers some surprises.
This midwestern institution is challenging both megabanks and neobanks with some of the most innovative digital banking solutions around.
With exceptional targeting and speed, SMS messaging is a fast-growing and increasingly effective marketing communications tool.
'Brand purpose' and 'inclusiveness' evolve in the wake of demand for improved digital CX combined with strong emotional connections.
BankMobile ditches the Holy Grail others seek — a banking charter — to become a full-fledged nonbank fintech company.
Seamless service is what consumers seek, and that includes financing and paying for ecommerce purchases —which pretty much covers everything.
Q2 leads the way in modernizing business digital banking, ranking #1 in functionality and UX; admin and portfolio management; and strategic vision and delivery.