25 Digital-Only Banks to Watch
Check out The Financial Brand's round up of digital banks from around the world and see how these pioneers have redefined banking.
Articles by Jeffry Pilcher
Amazon Bank: When Will Banking’s Worst Nightmare Come True?
Rumors have been swirling that an Amazon Bank may be imminent. Will banking be the next industry to feel the 'Amazon Effect'?
By The Numbers: The Financial Brand In 2017
The Financial Brand is the #2 website in the banking industry, read by 1.65 million financial services execs around the world.
Top 17 Most Popular Articles of 2017
Here are the top 17 articles published by The Financial Brand in 2017, revealing what concerned banks and credit unions most in the past year.
How to Win Banking Relationships With Mass Market Consumers
Here's how community banks and credit unions can improve the bottom line when serving fee-driven consumers who are heavy branch users.
Bank Tellers In The Future Will Have Names Like ‘Alexa’ and ‘Siri’
Will data-driven, AI-powered bots replace human service representatives and push the banking industry one step closer to a branchless future?
12 Major Marketing Trends for Financial Institutions
Here is The Financial Brand's forecast for the major trends that will impact bank and credit union marketing strategies in 2018.
Funny + Money: Does Humor in Financial Advertising Work?
Are some banks too eager to tickle the funny bone? You might want to go for "moderately funny" instead of "knee-slapping hilarity."
14 Breakthrough Branch Designs From Banks & Credit Unions
Check out this massive gallery with over 100 photos of different branch projects from financial institutions around the world.
10 Ways Banks And Credit Unions Are Using Virtual Reality
Can virtual reality make banking more engaging? Here are ten different VR experiments from banks and credit unions around the world.
This ‘Money Lounge’ Is Unlike Any Bank Branch You’ve Ever Seen
The Virgin Money Lounge in Sheffield is undeniably the most unique — and fun — retail location the banking industry has ever seen.
Big Data, Facebook and The Future of Bank Marketing
To leverage consumers' digital data and micro-target marketing messages with pinpoint precision, all you have to do is buy ads on Facebook.
20 Visually Stunning Website Designs From Banks & Credit Unions
In the Digital Age, your website is the most critical channel. If you don't have a world-class website like these, you simply can't compete.
6 Mistakes Financial Institutions Make With Their Mission Statements
Here are six of the most common — and costly — mistakes banks and credit unions make when crafting their cultural strategy and core values.
Cash Out: Is Currency On The Brink Of Extinction?
Cash may be becoming less popular, thanks in part to the growing array of alternative payment options. But will it disappear forever?
Consumers Fear Bank Fraud More Than Death And Terrorist Attacks
Banking providers must be sensitive to the bond people have with their money, and do everything possible to assuage their security fears.
Research Proves Consumers Know Diddly Squat About Credit Unions
Credit unions still have a big awareness problem. People don't know what credit unions are, what they offer, or who can join.
The ‘Bionic Future’ of Retail Banking
Banking providers can boost revenues up to 30% by fusing digital technologies with personalized human interactions into a 'bionic model'.
The 3 Pillars of a Successful Onboarding Strategy in Banking
Here's how to leverage data and behavioral psychology to onboard, retain and maximize the value of new banking customers.
Make No Mistake: 5 Tips to Get Your Content Marketing Strategy Right
Content marketing is hot. Why? Because it works. Here's how banks and credit unions should create their own culture of content.
6 Critical Trends Redefining Marketing in a Digital-First World
Leading organizations today are aligning marketing around a customer journey strategy, leveraging data analytics, and embracing AI.
Bank Branches In Decline: Last One Out, Turn Off The Lights
Consumer visits to retail branches will drop 36% in the next five years, forcing banks and credit unions to explore increasingly extreme cost-cutting measures.