Banking Brands Need AI to Keep Pace With Digital Giants
Before dismissing artificial intelligence as out of reach, banks and credit unions should consider collaboration as a way to tap AI's power.
Real-Time Feedback Powers BofA Customer Experience Effort
Assessing every consumer interaction, in-person and digital, is a massive task. A senior Bank of America exec explains how she makes it work.
Truist Bank: Colossal Rebranding Misstep? Or Long-Term Winner?
Proposed name for merged BB&T and SunTrust gets many thumbs down, but it has supporters among bank marketing pros. Lawsuit could delay it.
Are Financial Marketers Wasting Their Money on Sports Sponsorships?
Financial brands throw a ton of money at stadium naming rights and sports teams. Is it just an ego trip? Or can the ROI truly be measured?
Consumer Use of Fintechs For Banking Services Skyrockets
Latest fintech research from EY confirms that former fringe competitors are now sophisticated and widely used by banking consumers worldwide.
BofA’s Surging Digital Assistant Signals a Turning Point in Retail Banking
The bank's chatbot, Erica, is growing rapidly, especially since adding proactive insights. But analysts hedge on calling it a win.
Seriously Successful Results From HSBC Bank’s Branch Robot Rollout
Competitors called 'Pepper' android a gimmick, but its surprising appeal gives visibility to a retail transformation to 'phygital' strategy.
What Banks & Credit Unions Can Learn From Netflix About Digital Support
Bank brands can learn from e-commerce stars how to build digital customer support so it eases contact center loads and increases cross-sell.
Financial Marketing Strategies That Grow Business Banking Relationships
Financial marketers can grow business banking relationships by applying some of the same tools and practices they use on the retail side.
Do People Want Bank and Credit Union Branches? Yes… and No
Do consumers still value in-person banking? Equal numbers say 'Yes' and 'No,' forcing banks and credit unions to walk a careful line.
Fintech Expert Chris Skinner Reveals Keys to Becoming a True Digital Bank
Noted fintech influencer says traditional banking institutions have a strong future ... if they adapt. He shares lessons from digital leaders.
Personalization Pays Off Big Time for Financial Marketers
Financial marketers love the idea of personalization, but too often get bogged down in complexities. Two experts point the way forward.
Bank Customers Happier Using Branch+Digital Than Digital Only
Surprising findings from J.D. Power point to ways mid-size financial institutions can capitalize on strengths versus the biggest banks.
Marketing Lessons From Chase Bank’s Twitter Blowup
What seemed like a good idea for a motivational tweet turns into an instant nightmare for the megabank. Experts offer clear takeaways.
Millennials’ Shifting Social Media Habits Financial Marketers Can Tap
Social media marketing is a must to reach Millennials. Facebook is still Numero Uno, but Instagram and YouTube are important for this segment.
Credit Card Cash-Back Metrics Driving Retail Strategies
Despite the splash made by high-bonus cards like Chase Sapphire, cash-back offerings from Citi, Amex, BofA and others remain very popular.
How Regions Bank Uses AI to Up Its CX Game (And Boost Revenue)
The big regional's ambitious journey to incorporate artificial intelligence software offers financial marketers many lessons.
Three Keys to Debit Cards’ Future as Mobile Banking Builds
To keep this 'mature' payment vehicle relevant to Millennials, banks and credit unions must adjust features and marketing.
Consumers Love Chatting With Two-Way Video Banking Tech
Better technology and consumer acceptance are making live video chat a must-have for financial marketers in banking.
How a Small Iowa Institution Became The Bank Powering Big Fintech Apps
A 117-year-old bank serves as the back-end for fintechs like the Square Cash App and Acorns, fueling growth while keeping its roots intact.
3 Banking Makeovers Spotlight Web, Branch, Brand Best Practices
Three financial institutions voluntarily submit to a critique of customer-facing brand elements. In return they get leading-edge ideas.
9 Priceless Tips For Financial Marketers From Gary Vaynerchuk
Social media superstar urges banks and credit unions to stop wasting marketing dollars on tired channels and offers 9 practical suggestions.
