Before dismissing artificial intelligence as out of reach, banks and credit unions should consider collaboration as a way to tap AI's power.
Assessing every consumer interaction, in-person and digital, is a massive task. A senior Bank of America exec explains how she makes it work.
Proposed name for merged BB&T and SunTrust gets many thumbs down, but it has supporters among bank marketing pros. Lawsuit could delay it.
Financial brands throw a ton of money at stadium naming rights and sports teams. Is it just an ego trip? Or can the ROI truly be measured?
Latest fintech research from EY confirms that former fringe competitors are now sophisticated and widely used by banking consumers worldwide.
The bank's chatbot, Erica, is growing rapidly, especially since adding proactive insights. But analysts hedge on calling it a win.
Competitors called 'Pepper' android a gimmick, but its surprising appeal gives visibility to a retail transformation to 'phygital' strategy.
Bank brands can learn from e-commerce stars how to build digital customer support so it eases contact center loads and increases cross-sell.
Financial marketers can grow business banking relationships by applying some of the same tools and practices they use on the retail side.
Do consumers still value in-person banking? Equal numbers say 'Yes' and 'No,' forcing banks and credit unions to walk a careful line.
Noted fintech influencer says traditional banking institutions have a strong future ... if they adapt. He shares lessons from digital leaders.
Financial marketers love the idea of personalization, but too often get bogged down in complexities. Two experts point the way forward.
Listen to the brightest minds in the banking and business world and get ready to embrace change, take risks and disrupt yourself and your organization.
Surprising findings from J.D. Power point to ways mid-size financial institutions can capitalize on strengths versus the biggest banks.
What seemed like a good idea for a motivational tweet turns into an instant nightmare for the megabank. Experts offer clear takeaways.
Social media marketing is a must to reach Millennials. Facebook is still Numero Uno, but Instagram and YouTube are important for this segment.
Despite the splash made by high-bonus cards like Chase Sapphire, cash-back offerings from Citi, Amex, BofA and others remain very popular.
The big regional's ambitious journey to incorporate artificial intelligence software offers financial marketers many lessons.
To keep this 'mature' payment vehicle relevant to Millennials, banks and credit unions must adjust features and marketing.
Better technology and consumer acceptance are making live video chat a must-have for financial marketers in banking.
A 117-year-old bank serves as the back-end for fintechs like the Square Cash App and Acorns, fueling growth while keeping its roots intact.
Three financial institutions voluntarily submit to a critique of customer-facing brand elements. In return they get leading-edge ideas.
Social media superstar urges banks and credit unions to stop wasting marketing dollars on tired channels and offers 9 practical suggestions.
Track ROI, recruit accountholders, increase deposits and loans, and more.