As it promotes 'Eno' in a national TV ad campaign, the bank reveals key details about its AI-powered, but less-well-known, digital assistant.
Shift is powered by Millennials' love of interactive mobile banking tools. Biggest banks have clear edge over regionals, consumer study shows.
New data confirms a shift away from points, miles and cashback to experiential factors including ease of use, service and personalized offers.
Bank and credit union leaders analyze the challenges facing smaller institutions, and bluntly assess how they must regain competitive mojo.
One community institution's success with an unconventional approach to digital transformation may offer lessons (and hope) to others.
People are much more open-minded about using fintechs than you might think, especially for payments, and they predict far fewer branches.
Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo. Here's what marketers think of the effort.
Young adults are desperate for houses, but the numbers don't pencil out for lenders. Will financial marketers figure it out before fintechs?
The catch: Many legacy banks won't win either, says Accenture's bank lead. The new era is all about multilateral partnerships and open data.
Adding a financial education component to a workplace banking program can help banks and credit unions differentiate their services.
Despite owning data fintechs crave, few financial institutions use it to improve CX and provide insights. Here's how to change that.
Retail head says security, not competition with Zelle, is what the issue is about. API agreements will reduce risk and avoid more 'battles.'
Community bank goes modern in a big way by pioneering a new core system and partnering with an unusual fintech-powered mobile banking club.
Here are some of the advanced features that can have a big impact on bank and credit union success, including examples of actual apps.
Google's Media Lab experts and others zero in on misconceptions about video, metrics, humans versus tech, content, retargeting, and Facebook.
Rising privacy concerns don't have to hinder marketers. Banks and credit unions that take the right approach can build consumer loyalty.
As payments become commoditized, embedded and faster, monetizing payment data becomes ever more critical for retail financial institutions.
Static PDFs and lookalike websites hinder bank and credit union marketing. Tools now exist to create a more immersive digital experience.
Everybody talks transformation, but how many institutions actually do it? The CEO of one bank that did talks candidly about the challenges.
Consumers love mobile banking, but still need cash. Banks and credit unions have options to meet that need in a way that builds brand.
Digital banking is affecting in-person banking faster than expected. Branches are still sales drivers for now, but decisive action is needed.
Traditional institutions must seize the moment to improve features while security concerns delay consumers from moving to digital-only banks.