Articles by Bill Streeter

Bill Streeter, Editor in Chief of The Financial Brand, has spent four decades covering trends in banking, from digital transformation to fintechs.

Why seemingly unrelated payment developments –Apple Card and Libra are two – may signal a critical turning point for banks and credit unions.

Having a point person for customer experience and innovation is no longer an option. Bank and credit union executives explain why.

Rates of bank switching have been low recently, but new research points to a sharp uptick driven by very different factors from the past.

Too many financial institutions still send static emails lacking personalization. Marketing professionals suggest ways to improve on that.

Balancing customer experience and identity control challenges banking providers competing in the digital arena. Best practices are emerging.

Now that Apple Card is in the market, banks and credit unions must ask: Can we match this high-powered offering from Apple and Goldman Sachs?

Over a decade after the Great Recession, banks and credit unions still get slammed in reputation polls. Here's how they can reduce the impact.

New data help financial marketers understand the needs and concerns of this huge generation with its different views of the American Dream.

Between Facebook fines and data breaches, consumer stress over data safety mounts. Banking brands must take steps to reverse this trend.

Launched back in 1989, First Direct has spent the last 30 years proving that consumers don't need branches with its unique 24/7 banking model.

The death of branches is not in sight due to strong sales and consumer choice, new data show. But digital banking is altering branches' role.

Interactive video on mobile devices, versus in-branch, adds many possibilities. Two community banking institutions discuss their experiences.

People don't lightly change financial institutions. Knowing why they might move helps marketers retain their customers and snatch rivals'.

The branch-digital debate obscures the point that great customer experience, which increasingly may include advice, is what consumers want.

A strong preference for great banking apps and tepid branch interest amplifies the importance of digital transformation in banking.

A fast-growing community bank specializing in high-touch banking, embraces the digital future by buying an online lending marketplace.

Open banking, digital assistants, and AI-driven personalization are among the big forces driving disruption in the financial industry today.

Banking by smartwatch (or even by a ring) is no longer a gimmick. Half of consumers are willing and several institutions have jumped in.

Tech-driven changes in financial marketing have ramped up the importance of marketing operations. Salary ranges reflect new responsibilities.

Experts in banking say bank and credit union leaders can't take a wait-and-see approach with 5G technology. Here's what you need to know.

Consumers favor personalized bundles of financial services in the manner of Amazon Prime. The risk is that Amazon does it before banks do.

Installed to bring order to branch chaos, scheduling software surprised one institution by being a new account driver and source of data.