Article Archive: Guerilla & Non-Traditional

Citi Bikes

Citi is sponsoring a massive 5-year bike sharing program in NYC for a cool $41 million. But any bank or credit union could scale back its own version of this nifty pedal-powered. Read More

The Singer

A gregarious man belts out ballads in Raiffeisen Bank’s viral video campaign for home loans, including online and offline guerilla. Read More

Money Grows on Trees in RaboDirect PR Guerilla Stunt

Subscribe to The Financial Brand via email for FREE!Fascinating range of behaviors exposed by socio-pyschological experiment You’ve probably heard the expression, “Money doesn’t grow on trees.” Well in Australia, that doesn’t seem to be the case. In May, RaboDirect conducted an unusual social experiment to see how Aussies would react when presented with a tree. Read More