How Bank Comparison Sites Are Radically Altering Financial Marketing
NerdWallet, Credit Karma, The Points Guy and others now routinely bump banks and credit unions off Google page-one. Read More
Article Archive: Guerilla & Non-Traditional
How Experiential Marketing Made Citi an Entertainment Giant
Banking's not just about 'doing banking' anymore. Financial institutions are providing experiences and entertainment to hold onto. Read More
The Great Bank Escape: A Truly Unusual, Interactive ‘Mobile Experience’
A credit union in Canada built a fake bank branch on wheels, then trapped people inside. Why? It's called "experiential. Read More
Can Wells Fargo Find Redemption Through The Art of Gifting?
Even banks with tarnished reputations like Wells Fargo can build their brands and cultivate relationships with consumers by giving. Read More
What You Can Learn From TD Bank’s Viral Marketing Home Runs
TD Bank gave 24 customers $30,000 and 24 hours to work miracles in their communities. Here's what you can learn from their viral. Read More
What Birchbox and Uber Can Teach Financial Marketers
Financial marketers can learn from successful start-ups about new ways to market banking services that will appeal to the digital. Read More
Must See! Aussie Bank’s Awesome ‘Lost Wallet’ Web Hunt
An Australian megabank's contest lets participants search a massive virtual photo of Syndey to find hidden wallets worth $200. Read More
Bank’s Automatic Thanking Machine (ATM) Strikes Viral Gold
An epic video of an ATM surprising customers with amassed over 6 million views in under a week. Get your tissues ready. You will. Read More
What Financial Marketers Can Learn From WestJet’s Christmas Miracle
This amazing holiday story of corporate benevolence serves financial marketers a buffet of parables about the power of emotive. Read More
Banks and Credit Unions Give People Gas
Bitter rivals team up for a unique national promotion to create a big PR buzz.. Read More
Bank’s Epic Everest Expedition Sets Mobile Banking World Record
This unique adventure pushes the boundaries of both human endeavor and technology to promote Standard Chartered's mobile banking. Read More
Switch Hit: Slinging Rotten Tomatoes To Relieve Bank Rage
A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank. Read More
ATM Hands Out Wads Of Cash To Nice People
An ATM in Spain dispenses free cash to folks under the condition that they do something generous with it. Who was behind the. Read More
Secrets To Success: Charity Cash Mobs For Financial Marketers
A pair of financial marketers share the front line lessons they've learned organizing cash mobs for charity, and the secrets to pulling off a successful. Read More
Honest Aussies Ambushed By Bank’s Elaborate Candid Camera Gag
This clever credit card campaign proves yet again why NAB is revered as the banking world’s maestro of guerilla marketing. Read More
Citi Bikes
Citi is sponsoring a massive 5-year bike sharing program in NYC for a cool $41 million. But any bank or credit union could scale back its own version of this nifty pedal-powered. Read More
Bank Has Fun With Series Of Creative Guerilla Stunts
NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing. Read More
Bank’s Massive Guerilla ‘Break-Up’ Campaign Mocks Competitors
NAB punks its competitors with everything from Twitter stunts to banners strung from. Read More
The Singer
A gregarious man belts out ballads in Raiffeisen Bank’s viral video campaign for home loans, including online and offline guerilla. Read More
People React Strangely in Money Tree Experiment
How do people react when presented with a tree full of free money? Watch this video and see for yourself. The two most common reactions may surprise. Read More
Barclays Takes Branded ‘Innovation Bus’ on Tour
Barclays took a custom, branded bus boasting a lounge, LCD screens, outdoor seating and a private meeting "library" out on tour to promote an innovation competition for small. Read More
Money Grows on Trees in RaboDirect PR Guerilla Stunt
Subscribe to The Financial Brand via email for FREE!Fascinating range of behaviors exposed by socio-pyschological experiment You’ve probably heard the expression, “Money doesn’t grow on trees.” Well in Australia, that doesn’t seem to be the case. In May, RaboDirect conducted an unusual social experiment to see how Aussies would react when presented with a tree. Read More