Truist Bank: Colossal Rebranding Misstep? Or Long-Term Winner?
Proposed name for merged BB&T and SunTrust gets many thumbs down, but it has supporters among bank marketing pros. Lawsuit could delay. Read More
Branding
How Financial Marketers Can Rebrand Through Web Redesign
As the "always-on" face of every institution, websites provide the quickest and biggest impact when relaunching a financial. Read More
Engaged Staff Vital to Linking Banking Experience to Brand Message
Building a personal connection between consumers and a banking brand is critical now. It starts with engaged and empowered. Read More
Consumer-First Strategies Pay Off For Ally, Umpqua and First Bank
How and why Umpqua, FirstBank and Ally take nontraditional paths to serve their consumers and build their. Read More
An Inside Look at The Strategy Behind BofA’s Brand Refresh
Bank of America CMO Meredith Verdone reveals why they felt the time was right to rebrand with a new corporate identity.. Read More
Wells Fargo Unveils New Logo to Rebuild Its Battered Brand
The megabank aims to rehabilitate its image, rebuild consumer trust, and heal the big black eye left on its brand by scandals and bad. Read More
The Serious Strategy Behind TD Bank’s Funny New Brand Ads
A fresh new campaign depicts TD as a bank that hasn't lost its "humanity" by using humor to stress the convenience of digital. Read More
Top 10 Digital Marketing, Branding & Design Stories in Banking
The most popular stories in banking about digital marketing, brand strategy, cross-selling and social media published in the last. Read More
Why Ally Bank’s CMO is Really Their ‘Chief Disruption Officer’
CMO Andrea Brimmer explains how Ally Bank leverages disruption and pushes the envelope with some of the most daring marketing in. Read More
How Experiential Marketing Made Citi an Entertainment Giant
Banking's not just about 'doing banking' anymore. Financial institutions are providing experiences and entertainment to hold onto. Read More
How Banks Can Prevail in a Fintech, Techfin World
The future of banking is more becoming more clear, with the use of data for personalization and engagement being the key to. Read More
Why USAA is The Most Beloved Financial Brand on Earth
Research reveals what drives brand loyalty at USAA, and why they consistently rank atop one satisfaction study after. Read More
Q&A: Real-World Rebranding Lessons From a CMO in the Financial Industry
This no-holds-barred interview lays out a rebranding roadmap for financial marketers — how to ease the pain and nail the. Read More
Is The Banking Industry Experiencing Its Own ‘Kodak Moment’?
The intense pressure facing banking providers today is similar to the forces that killed dominant players in other industries when they failed to innovate fast. Read More
How Financial Marketers Can Use Video to Tell Their Brand Story
To build a banking brand, you have to tell your story. Using online video is one of the most powerful, effective storytelling mediums available to financial marketers. Read More
How Financial Marketers Should Calculate The Real ROI of Branding
Measuring the ROI of branding is more than just dollars and cents. Here's how financial marketers should take the conversation — and their brands — to the next. Read More
Celebrity Endorsements for Financial Brands: Smart Strategy? Or Bad Idea?
Companies around the world hire celebrities to promote their brands. But do the risks outweigh the benefits for banks and credit unions?. Read More
How One Community Bank is Taking Its Fight National
Sunrise Bank looks to turn its feel-good brand of financial help for local urban communities into a nationwide fight for the little. Read More
Protecting Brand Value During Banking Mergers
Here are four questions financial executives must ask when communicating the value of mergers and acquisitions with customers and. Read More
How Community Institutions Are Losing The War Against Megabanks
In this battle of David vs. Goliath, the two sides can't play the same game. What works for one simply won't work for the. Read More