Is Everything Bankers Think They Know About Millennials & Gen Z Wrong?
Revamping banking to fit the 'customers of tomorrow' may not actually pay off for banks and credit unions in the long. Read More
Article Archive: Branding
People Think Their Bank Should Be Calling Them More Often
People want a phone call from their banking provider if something happens. But, when they don't recognize the number, why would they pick up?. Read More
Marketing Helps PenFed Rack Up Major Growth Under Open Charter
Promoting harder when other financial institutions go silent and making data-backed investments in new channels stokes continuing. Read More
Varo Bank Launches Across the U.S. With Massive Marketing Blitz
The first fintech to get a national bank charter in the U.S. is unleashing a major brand campaign focused on 'financial. Read More
Top Brand Experts Identify 5 Critical Issues Facing Bank Marketers
'Brand purpose' and 'inclusiveness' evolve in the wake of demand for improved digital CX combined with strong emotional connections.. Read More
Who Says You Need A Charter To Be A ‘Bank’?
BankMobile ditches the Holy Grail others seek — a banking charter — to become a full-fledged nonbank fintech. Read More
7 Trends That Will Help Financial Marketers Deal With Uncertainty
Understanding key shifts in consumer expectations and behaviors can assist financial institutions to grab opportunities and avoid. Read More
How Financial Marketers Can Break Away from Lookalike Brand Strategies
Brand positioning is crucial now, but too many banks and credit unions over-focus on products instead of on their unique place in the. Read More
Warning for Bank Brands: You Can’t Be All Things to All People
Competitive factors demand that banks and credit unions find ways to focus better on key audiences beyond typical table. Read More
5 Essentials for Bank & Credit Union Marketing Budgets
Insights on digital ads, hiring priorities, content marketing, process automation and reaching Millennial consumers for the year. Read More
Why Community Financial Institutions Must Tap Into Platforms’ Power
Google's new Plex bank account platform may mean that all financial institutions must find a big tech or fintech partner — or stop. Read More
Why Data Privacy Could Be Banks’ Next Big Competitive Battleground
Consumers now expect value in return for providing more data, yet most financial institutions still think of 'privacy' as. Read More
Financial Marketers Must Toss Meaningless Vanity Metrics That Don’t Sell
Touchy feely messages sent by banks and credit unions early in the pandemic didn't produce solid results. Here's what might have. Read More
Financial Marketers Can’t ‘Personalize’ Anything with Junky Data
At many banks and credit unions, creativity gets priority over data management. Here's how to make your customer information more useful.. Read More
Ally Bank Ads Contrast Old Dumb Money Against Clever Digital Options
Consumers spending too much time on banking due to antiquated methods is the target of the latest ads from the nation's largest direct. Read More
Truist’s New CMO Has Strong Views on Fintechs and Personalization
Vinoo Vijay, architect of Ally Bank's early marketing and a TD Bank alumnus, will help the SunTrust-BB&T megamerger deliver on its promise.. Read More
Successful Banking M&A Demands Creative Communication in 5 Key Areas
There’s no such thing as too much communication when executing mergers or acquisitions. That may actually be the key to your. Read More
COVID Forcing Major Changes to Bank Marketing in 2021 (and Beyond)
Lagging in AI, martech and personalization is a luxury banks and credit unions can no longer afford. Here's a plan of action for. Read More
Google’s Vision for the Future of Bank Marketing, AI, and Data
Why brand marketing still matters, as does customer lifetime value, even while data increasingly dominates bank and credit union ad. Read More
How to Protect Your Financial Brand’s Marketing Integrity and Compliance
Establishing a proactive marketing framework helps a successful financial institution to improve brand value while remaining. Read More
Wells Fargo Retail Chief Says COVID Won’t Kill Branches
Mary Mack, Wells Fargo's retail CEO, looks to banking's future and sees strong role for face-to-face service — but not banking as. Read More
How Financial Marketers Can Prevent Legal and Compliance Breaches
6 ways marketing technology can help financial institutions manage brand compliance issues before they blossom into regulatory. Read More