Branding Archive
How Experiential Marketing Made Citi an Entertainment Giant
Banking's not just about 'doing banking' anymore. Financial institutions are providing experiences and entertainment to hold onto consumers.
How Banks Can Prevail in a Fintech, Techfin World
The future of banking is more becoming more clear, with the use of data for personalization and engagement being the key to success.
Why USAA is The Most Beloved Financial Brand on Earth
Research reveals what drives brand loyalty at USAA, and why they consistently rank atop one satisfaction study after another.
Q&A: Real-World Rebranding Lessons From a CMO in the Financial Industry
This no-holds-barred interview lays out a rebranding roadmap for financial marketers — how to ease the pain and nail the process.
Is The Banking Industry Experiencing Its Own ‘Kodak Moment’?
The intense pressure facing banking providers today is similar to the forces that killed dominant players in other industries when they failed to innovate fast enough.
How Financial Marketers Can Use Video to Tell Their Brand Story
To build a banking brand, you have to tell your story. Using online video is one of the most powerful, effective storytelling mediums available to financial marketers today.
How Financial Marketers Should Calculate The Real ROI of Branding
Measuring the ROI of branding is more than just dollars and cents. Here's how financial marketers should take the conversation — and their brands — to the next level.
Celebrity Endorsements for Financial Brands: Smart Strategy? Or Bad Idea?
Companies around the world hire celebrities to promote their brands. But do the risks outweigh the benefits for banks and credit unions?
How One Community Bank is Taking Its Fight National
Sunrise Bank looks to turn its feel-good brand of financial help for local urban communities into a nationwide fight for the little guy.
Protecting Brand Value During Banking Mergers
Here are four questions financial executives must ask when communicating the value of mergers and acquisitions with customers and employees.
How Community Institutions Are Losing The War Against Megabanks
In this battle of David vs. Goliath, the two sides can't play the same game. What works for one simply won't work for the other.
How To Tackle The Big Rebranding Challenges In Banking
Here's what you need to do to ensure your financial institution's brand helps fuel external growth and foster internal cultural alignment.
Building an Emotional Connection Creates Value in Financial Services
Consumers with an emotional connection with their financial services provider generate significantly more value for the bank or credit union.
Salem Five Bank Wants To Simplify Money With An ‘Uncomplicated’ Brand
A $4.1 billion bank is differentiating its brand and standing out from the competition with a "simple" message: Uncomplicate Money.
Financial Brands in a Digital Age: It’s All About Love
It might sound trite, but for financial marketers to win today, they have to do more than entertain. They have to uncover the love.
Are Consumers Emotionally Connected With Your Brand?
Building an emotional brand connection with consumers is the gateway to lower cost acquisition, stronger engagement and lasting loyalty.
Do You Have a Generic Banking Brand? Or a Niche Focus?
Community-based institutions must serve a specific niche in order to survive. Do you know what your unique position is in the market? Or do you have a generic brand?
Challenger Banks Big Hurdle: Building Consumer Trust
It's hard to 'disrupt' an entrenched industry like financial services when you're barely denting the market. You must build trust first.
9 Experts Discuss the Biggest Challenges of Bank Branding
Nine experts in marketing, design, product and PR provide their perspectives on the future of bank branding.
Banking on a Powerful Brand Experience
Banking brands must reposition their brands to be at the forefront of the new digital financial experience.
