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Branding Archive

Financial Brands in a Digital Age: It’s All About Love

It might sound trite, but for financial marketers to win today, they have to do more than entertain. They have to uncover the love.

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Are Consumers Emotionally Connected With Your Brand?

Building an emotional brand connection with consumers is the gateway to lower cost acquisition, stronger engagement and lasting loyalty.

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Do You Have a Generic Banking Brand? Or a Niche Focus?

Community-based institutions must serve a specific niche in order to survive. Do you know what your unique position is in the market? Or do you have a generic brand?

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Challenger Banks Big Hurdle: Building Consumer Trust

It's hard to 'disrupt' an entrenched industry like financial services when you're barely denting the market. You must build trust first.

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9 Experts Discuss the Biggest Challenges of Bank Branding

Nine experts in marketing, design, product and PR provide their perspectives on the future of bank branding.

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Banking on a Powerful Brand Experience

Banking brands must reposition their brands to be at the forefront of the new digital financial experience.

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6 Keys to Branding Success in Banking Mergers

Branding can be the ultimate game changer in mergers and acquisitions — the key to uniting stakeholders and accelerating success.

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Can Consumers Really Love Their Bank?

Consumers' feelings dictate brand preference and loyalty. Here's proof that consumers can connect with banking providers on a deep, emotional level.

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The Importance of Narrow Focus and Differentiation

Financial institutions must narrow their focus and differentiate products and services. The essence of strategy is choosing what NOT to do.

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How Good Are You At Telling Your Bank’s Brand Story?

It's scary how many marketers think they effectively tell their brand's story, because research suggests otherwise.

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5 Keys to Consumers’ Hearts That Banking Brands Need

Customer-inspired institutions strengthen relationships — and their bottom line — by baking empathy into every product, service and experience.

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5 Brand-Building Tips for Banks and Credit Unions

What should financial brand managers do to find success? Here are five tips from the eBook, “30 Ideas to Build & Live Your Brand."

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The 11 Cs of Breakthrough Financial Brands

Here's everything you need to build, grow and sustain a truly breakthrough brand in retail banking.

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The Simplicity Revolution in Banking

Financial institutions need to build their innovation strategy completely around making banking easier and saving people time.

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Is It Time For You to Rebrand?

What’s the biggest warning sign it’s time for a financial institution to rebrand? Here are 8 perspectives from around the banking industry.

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Bank Wrestles With Bricks and Clicks in New Brand Strategy

Pioneer Bank wants to reinvent itself as a digital trailblazer while keeping one foot firmly planted in the brick and mortar channel.

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The Umpqua Bank Strategy

Umpqua went from $140 million to $25 billion in just over a decade. Here's how they became one of the financial industry's best brands.

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So Who’s Responsible For Building Your Bank’s Brand?

In retail banking, your brand is defined by your experience. So who's job is it to create the brand you need? In a word: Everyone's.

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Unbanking With a New ‘Craft’ Brand

Two merging institutions hope to evoke ‘modern craft banking’ with a new brand and a name that busts industry conventions: Field & Main.

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Financial Institutions Lack ‘Personality’ in Social Channels

Banks and credit unions need overlook the importance of personality in social channels. Who you are can be as important as what you say.

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