Here’s Why Chase Bank Poached Citi’s CMO
Former consumer products marketer Carla Zakhem-Hassan's unconventional approach at Citi prompted top executives at the #1 bank to steal. Read More
Article Archive: Branding
Marcus Mocks Traditional Banks in New Advertising Campaign
Promotions will carry through to Goldman Sachs' long-anticipated introduction of consumer checking accounts for its online. Read More
6 Warning Signs Your Financial Institution Is Overdue for a Rebrand
Many bank and credit union names and logos don't stand out, so much so that consumers may end up at the wrong branch or. Read More
Blueprint for Building a Powerful Banking Brand
Brand decisions are not easy and banks and credit unions often put them off. But by following three steps, the path to success becomes. Read More
How Financial Marketers Can Create Breakthrough Social Media Results
Three tips will assist banks and credit unions to reach new consumer audiences and increase efficiency of their social marketing. Read More
The Coming Convergence of Neobanks and Traditional Players
Maybe it's not quite the 'tortoise and the hare,' but a noted Accenture consultant says a surprise is coming for challenger. Read More
Chase Brand Chief: Why Banking Is Cool Now (It’s Not All About Digital)
Different channels serve different needs for consumers, but branches fulfill purposes Covid-19 only. Read More
7 Critical Considerations Before Redesigning Banking Brand Identities
Whether it's introducing a new name or tweaking a logo, rebranding flies or flops according to the care taken at every. Read More
Is Everything Bankers Think They Know About Millennials & Gen Z Wrong?
Revamping banking to fit the 'customers of tomorrow' may not actually pay off for banks and credit unions in the long. Read More
People Think Their Bank Should Be Calling Them More Often
People want a phone call from their banking provider if something happens. But, when they don't recognize the number, why would they pick up?. Read More
Marketing Helps PenFed Rack Up Major Growth Under Open Charter
Promoting harder when other financial institutions go silent and making data-backed investments in new channels stokes continuing. Read More
Varo Bank Launches Across the U.S. With Massive Marketing Blitz
The first fintech to get a national bank charter in the U.S. is unleashing a major brand campaign focused on 'financial. Read More
Top Brand Experts Identify 5 Critical Issues Facing Bank Marketers
'Brand purpose' and 'inclusiveness' evolve in the wake of demand for improved digital CX combined with strong emotional connections.. Read More
Who Says You Need A Charter To Be A ‘Bank’?
BankMobile ditches the Holy Grail others seek — a banking charter — to become a full-fledged nonbank fintech. Read More
7 Trends That Will Help Financial Marketers Deal With Uncertainty
Understanding key shifts in consumer expectations and behaviors can assist financial institutions to grab opportunities and avoid. Read More
How Financial Marketers Can Break Away from Lookalike Brand Strategies
Brand positioning is crucial now, but too many banks and credit unions over-focus on products instead of on their unique place in the. Read More
Warning for Bank Brands: You Can’t Be All Things to All People
Competitive factors demand that banks and credit unions find ways to focus better on key audiences beyond typical table. Read More
5 Essentials for Bank & Credit Union Marketing Budgets
Insights on digital ads, hiring priorities, content marketing, process automation and reaching Millennial consumers for the year. Read More
Why Community Financial Institutions Must Tap Into Platforms’ Power
Google's new Plex bank account platform may mean that all financial institutions must find a big tech or fintech partner — or stop. Read More
Why Data Privacy Could Be Banks’ Next Big Competitive Battleground
Consumers now expect value in return for providing more data, yet most financial institutions still think of 'privacy' as. Read More
Financial Marketers Must Toss Meaningless Vanity Metrics That Don’t Sell
Touchy feely messages sent by banks and credit unions early in the pandemic didn't produce solid results. Here's what might have. Read More
Financial Marketers Can’t ‘Personalize’ Anything with Junky Data
At many banks and credit unions, creativity gets priority over data management. Here's how to make your customer information more useful.. Read More