Google’s Vision for the Future of Bank Marketing, AI, Data and Brand
Why brand marketing still matters, as does customer lifetime value, even while data increasingly dominates bank and credit union ad. Read More
Article Archive: Branding
How to Protect Your Financial Brand’s Marketing Integrity and Compliance
Establishing a proactive marketing framework helps a successful financial institution to improve brand value while remaining. Read More
Wells Fargo Retail Chief Says COVID Won’t Kill Branches
Mary Mack, Wells Fargo's retail CEO, looks to banking's future and sees strong role for face-to-face service — but not banking as. Read More
How Financial Marketers Can Prevent Legal and Compliance Breaches
6 ways marketing technology can help financial institutions manage brand compliance issues before they blossom into regulatory. Read More
6 Ways Financial Institutions Can Keep Their Marketing Mojo
Bank and credit union marketers can become so focused on COVID challenges that they may end up flat-footed when pent-up demand. Read More
What Big Techs Like Apple Can Teach Banks About Brand Loyalty
The pandemic emphasizes the need for financial institutions to build better bridges to consumers by doing more to improve their. Read More
How This Ex-Umpqua Marketing Exec Will Shake Up Branding at BBVA Simple
Financial marketers should be reevaluating all they do as the 'new normal' takes form. They can no longer sell everything to. Read More
How Top Financial Institutions Keep Their Teams On-Brand and Compliant
A brand portal with workflow approvals, creative templates, brand education and an automated disclaimer engine is a key marketing. Read More
Finding Your Financial Institution’s ‘New Normal’ CX
If revising customer journey maps is not feasible, bank and credit union marketers can obtain useful insights by creating service. Read More
Differentiate or Die: Financial Institutions Must Rethink Brand Mission
Banking brands must differentiate themselves from others or face stagnation in a 'sea of sameness.' And it's not all about. Read More
Life After Lockdown: Finding a Relevant Brand Purpose is Vital for Banks
Too many financial institutions have undifferentiated brands and inconsistent digital CX, which will hinder them in the post-pandemic. Read More
Will Your Brand Dominate as Consumers Change Their Banking Habits?
Financial marketers must ask if their brand represents customers of today or of tomorrow. Market uncertainty only magnifies the. Read More
Why Financial Institutions Should Continue Advertising, But Differently
Profits are getting clobbered, but don't 'go silent' during coronavirus. Experts urge marketers to adjust their media channels and. Read More
Every Banking Brand Has a Story, But Marketers Must Tell Them Better
Storyteller Matt Luhn learned his craft at Pixar but also created leading-edge commercials. He has lessons for banks and credit. Read More
How Internal Brand Alignment Amplifies CX in Banking
Digital is key, but relationships create differentiation. For both to work together, banks and credit unions must improve internal branding. . Read More
The Branding Strategy Behind Truist Bank’s New Logo Reveal
Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo. Here's what marketers think of the. Read More
Don’t Ignore ATM Branding Strategy While Focusing on Digital
Consumers love mobile banking, but still need cash. Banks and credit unions have options to meet that need in a way that builds. Read More
What Financial Institutions Can Learn from a Disruptor’s Rebrand
Fintech leader tells banks and credit unions how innovation and personalization will prevent them from falling victim to Digital. Read More
AI Powers Citizens Bank’s New Millennial-Focused Rebranding Campaign
To differentiate its brand from the pack, the bank opts for a younger vibe with an inclusive theme to complement enhanced data. Read More
Financial Institutions Face Huge Legal Risks When Rebranding
If you're not careful, you could roll out a new name or logo — even a new corporate color — and get slapped with an expensive. Read More
Truist Bank: Colossal Rebranding Misstep? Or Long-Term Winner?
Proposed name for merged BB&T and SunTrust gets many thumbs down, but it has supporters among bank marketing pros. Lawsuit could delay. Read More
How Financial Marketers Can Rebrand Through Web Redesign
As the "always-on" face of every institution, websites provide the quickest and biggest impact when relaunching a financial. Read More