Differentiate or Die: Financial Institutions Must Rethink Brand Mission
Banking brands must differentiate themselves from others or face stagnation in a 'sea of sameness.' And it's not all about. Read More
Article Archive: Branding
Life After Lockdown: Finding a Relevant Brand Purpose is Vital for Banks
Too many financial institutions have undifferentiated brands and inconsistent digital CX, which will hinder them in the post-pandemic. Read More
Will Your Brand Dominate as Consumers Change Their Banking Habits?
Financial marketers must ask if their brand represents customers of today or of tomorrow. Market uncertainty only magnifies the. Read More
Why Financial Institutions Should Continue Advertising, But Differently
Profits are getting clobbered, but don't 'go silent' during coronavirus. Experts urge marketers to adjust their media channels and. Read More
Every Banking Brand Has a Story, But Marketers Must Tell Them Better
Storyteller Matt Luhn learned his craft at Pixar but also created leading-edge commercials. He has lessons for banks and credit. Read More
How Internal Brand Alignment Amplifies CX in Banking
Digital is key, but relationships create differentiation. For both to work together, banks and credit unions must improve internal branding. . Read More
The Branding Strategy Behind Truist Bank’s New Logo Reveal
Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo. Here's what marketers think of the. Read More
Don’t Ignore ATM Branding Strategy While Focusing on Digital
Consumers love mobile banking, but still need cash. Banks and credit unions have options to meet that need in a way that builds. Read More
What Financial Institutions Can Learn from a Disruptor’s Rebrand
Fintech leader tells banks and credit unions how innovation and personalization will prevent them from falling victim to Digital. Read More
AI Powers Citizens Bank’s New Millennial-Focused Rebranding Campaign
To differentiate its brand from the pack, the bank opts for a younger vibe with an inclusive theme to complement enhanced data. Read More
Financial Institutions Face Huge Legal Risks When Rebranding
If you're not careful, you could roll out a new name or logo — even a new corporate color — and get slapped with an expensive. Read More
Truist Bank: Colossal Rebranding Misstep? Or Long-Term Winner?
Proposed name for merged BB&T and SunTrust gets many thumbs down, but it has supporters among bank marketing pros. Lawsuit could delay. Read More
How Financial Marketers Can Rebrand Through Web Redesign
As the "always-on" face of every institution, websites provide the quickest and biggest impact when relaunching a financial. Read More
Engaged Staff Vital to Linking Banking Experience to Brand Message
Building a personal connection between consumers and a banking brand is critical now. It starts with engaged and empowered. Read More
Consumer-First Strategies Pay Off For Ally, Umpqua and First Bank
How and why Umpqua, FirstBank and Ally take nontraditional paths to serve their consumers and build their. Read More
An Inside Look at The Strategy Behind BofA’s Brand Refresh
Bank of America CMO Meredith Verdone reveals why they felt the time was right to rebrand with a new corporate identity.. Read More
Wells Fargo Unveils New Logo to Rebuild Its Battered Brand
The megabank aims to rehabilitate its image, rebuild consumer trust, and heal the big black eye left on its brand by scandals and bad. Read More
The Serious Strategy Behind TD Bank’s Funny Brand Ads
A fresh new campaign depicts TD as a bank that hasn't lost its "humanity" by using humor to stress the convenience of digital. Read More
Top 10 Digital Marketing, Branding & Design Stories in Banking
The most popular stories in banking about digital marketing, brand strategy, cross-selling and social media published in the last. Read More
Why Ally Bank’s CMO is Really Their ‘Chief Disruption Officer’
CMO Andrea Brimmer explains how Ally Bank leverages disruption and pushes the envelope with some of the most daring marketing in. Read More
How Experiential Marketing Made Citi an Entertainment Giant
Banking's not just about 'doing banking' anymore. Financial institutions are providing experiences and entertainment to hold onto. Read More
How Banks Can Prevail in a Fintech, Techfin World
The future of banking is more becoming more clear, with the use of data for personalization and engagement being the key to. Read More