The Strategy Behind Truist’s New AI-Powered Digital Assistant
Now that its merger integration is finally behind it, the big U.S. bank is upping its game. Exhibit A: 'Truist Assist,' its all-new chatbot.
Articles about digital banking, online banking strategies and trends in digital banking, with insights on the digital banking tools banks need.
Younger generations want much more out of financial apps than the routine functions Mom and Dad typically use. But parents can't be left behind.
Now that its merger integration is finally behind it, the big U.S. bank is upping its game. Exhibit A: 'Truist Assist,' its all-new chatbot.
Should you create a new digital bank brand to attract new customers? The answer is, 'It depends.' Here’s some insight for figuring it out.
After hitting a homer with its 2019 mobile app redesign, the big bank dealt with 'What next?,' as newcomers like fintechs raced ahead.
Bank strategies are changing as consumers grow more comfortable with newer tech and with fintech providers of digital banking services.
New study also finds a quarter of Millennials already regard a tech/fintech company (e.g. Apple, Venmo) as their primary financial provider.
Too many banks and credit unions are neglecting the digital experiences customers really want. Here’s what they’re missing.
Q2 and Rocket Mortgage announce collaboration on a mortgage-as-a-service solution that integrates digital simplicity and human engagement.
Aiming for 5-star ratings and great reviews has become a mobile banking survival requirement as digital channels become more important.
Digital banking success — for both neobanks and traditional banks — hinges on factors that create differentiation, a new analysis reveals.
Not every financial institution can launch a digital brand, and few can do it well. Hear from Liz Wolverton, Synovus' head of consumer banking and brand experience, on how she executed it.
Mobile has risen to be the top channel for 'everyday banking.' In-app connections to humans could further increase the channel's dominance.
WeBank uses data, artificial intelligence, cloud technology and the blockchain to grow customers and revenues at an unequalled pace.
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Consumers want it all, but because no banking provider can match that expectation, here are the most important banking app features to have.
Personalization of mobile apps is increasingly expected as consumers grow accustomed to technology that adjusts to them.
With consumers using digital wallets at a much higher rate, it's critical for banks and other card issuers to remain 'top of wallet.'
Most mobile banking providers cover the basics, but in areas like app-based money management, a few standouts are surrounded by also-rans.
WeBank has over 300 million customers and 2.7 million small business banking with it. It's attracted customers through its use of AI, blockchain, big data, cloud computing and more, says chief information officer Henry Ma.
Chase’s first stab at a digital-only bank — the short-lived Finn — was a flop. Its new U.K. digital bank so far is a win. What changed?
Financial stress has started eroding consumers' views of their banks, but improvement and promotion of digital tools can pump up ratings.
Why did Webster Bank pursue banking-as-a-service? It's working as a way to generate new revenue for the bank, says its head of digital banking and banking-as-a-service Matthew Smith.
The metaverse will open doors for new business models. To maximize the value of the metaverse, banks must link the virtual to the real world.
The proliferation of neobanks raises questions about customer cost of acquisition and profitability, with implications for traditional banks.
CSI surveyed community bankers nationwide to learn their investments and goals. Read the interactive research report for the trends and strategies for success in 2024.
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