A poor communications plan can ruin mergers, but a little bit of planning can help minimize customer attrition.
Articles about how banking providers can simplify and streamline the onboarding process and the customer onboarding solutions needed to get consumers and businesses to adopt direct deposits, eStatements, digital banking channels, and automatic payments as they start their journey as a new customer or a client.
How well do mobile banking apps meet the needs of small businesses? See where the apps fall short and what areas to prioritize for improvement.
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Here's how AmEx gets the most out of the customer journey, from account applications and onboarding, to engagement and referrals.
Financial marketers that make just a few tweaks to their onboarding strategy can see huge returns. Here's what the experts recommend.
While the future points to digital channel engagement in banking, physical branches still play a role with new customer onboarding.
As the lines between retail and banking blur, financial marketers need to respond to consumers' expectations and become part of their overall digital lifestyle.
Successfully cross-selling and onboarding are critical in financial marketing. Here are strong examples from Chase, AmEx, BofA and more.
Bank marketers must automate customer communications with personalized messages and customized for each stage of the customer's journey.
Banks and credit unions that don't have a sophisticated, digital-first onboarding strategy will see sagging satisfaction scores and a balance sheet that suffers.
Four out of five financial institutions either offer video banking or plan to with online video catching up with in-branch video banking.
This showcase provides excellent examples of how financial institutions increase their ROI by welcoming, onboarding and cross-selling new customers.
Creating the easiest and fastest digital consumer loan application is not enough. Consumers want their funds in less than 5 minutes.
Banking providers must mimic many of the customer experience strategies that have made Amazon a success in the digital landscape.
Banks must embrace digital banking truths that should guide business strategies, impacting revenue and the future of organizations.
Dynamic pricing of banking products and services is expected by digital consumers who expect real-time recognition of relationships.
Banking must use artificial intelligence (AI) to improve customer insights, customer onboarding, risk management and back office operations.
In a span of a week, N26 and Chase Bank announce plans to introduce mobile-only banking offerings in the U.S.
Two out of five people who try to open an account online with a bank or credit union simply give up. This is totally unacceptable, and must be fixed.
Small business customers are expecting the type of digital banking capabilities currently offered retail consumers.
Banks and credit unions must build a stronger mobile account opening process to meet the needs of younger, digitally-savvy consumers.
Financial marketers have traditionally used demographic data to segment consumers, but such models don't cut it in the Digital Age.
Here's how to leverage data and behavioral psychology to onboard, retain and maximize the value of new banking customers.
Consumers shop for banking products on digital channels. Banks and credit unions must support digital account opening to meet expectations.