Banking Must Upgrade Marketing Technology to Become Future-Ready
Investment in marketing technology allows organizations to use data and insights across channels and throughout the entire customer journey.
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Understanding how and why consumers make decisions — and how rapidly changing technology has changed the way people engage with financial products — is key to forming a cogent growth strategy for bank marketers.
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Investment in marketing technology allows organizations to use data and insights across channels and throughout the entire customer journey.
Cash onboarding bonuses are popular at big banks like Chase. But experts advise caution for most financial institutions. Here's why.
The bank's uncommon alignment of marketing, digital and business units results in greater product innovation and more effective messaging.
"Think Like a Brand, Not a Bank": This is the book no financial marketer can miss from Allison Netzer and Liz High.
Alice Milligan at Morgan Stanley shares insights into banking mergers, nurturing a famed banking brand, and building a strong team.
Nearly all marketers know they need to personalize, but few are sure of their ability to do so. It doesn't require AI, but data is key.
A CDP helps bridge data gaps and enhances personalization. Some in banking still wonder if it's a bridge too far, but opinions are changing.
An analysis of the strategies of the two neobanks reveals ideas banks and credit unions can use to improve their digital marketing chops.
To drive brand and business growth, financial marketers must master SEO, paid search, web UX and three other marketing essentials.
Gartner study overturns accepted 'truths' about offline, search and SEO marketing. Bank marketers must be ready to make changes quickly.
More than two dozen creative inspirations from bank and credit union marketers worldwide provide ideas for your next banking annual report.
Alice Milligan was named the chief marketing officer of Morgan Stanley, after the acquisition of E-Trade. Learn how she has led the bank to its success with her brand strategy.
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Create a sustainable competitive advantage with faster time to market by drastically reducing implementation time.
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Connected TV gives bank marketers a unique opportunity to customize video ads for multiple markets, giving them a great way to reach Gen Z.
Digital marketing technology can meet consumer demand for precise, private and personalized financial services engagement.
Organizational silos create overlap and wasted opportunities in digital and mail marketing. Three practical steps can turn things around.
The modern consumer doesn't like fees, but they'll sign up for multiple digital subscriptions. Should banks and credit unions follow suit?
Changing consumer views (and tech company policies) about use of data for marketing are forcing banks to rely more on 'first-party' data.
Banks must create an easy and efficient digital experience and differentiate their brand by using data and insights to increase engagement.
Rapid changes in data, AI and consumer behavior have marketers struggling. A combination of tactical and strategic insights will help.
One meaningful email based on true understanding of a consumer's circumstances will cross-sell more than a bushel of 'personalization.'
Looking for a creative and efficient way to engage customers in a conversation? Try texting solutions, says Statflo's chief research officer Scott McArthur.
Banks that combine online and social ad presence with a distinctive brand become top of mind. Here's how to do it without a huge budget.
Manual tasks across channels is costly. And while AI is hot, there’s a simpler way to bring efficiency that many bankers have overlooked.
Read More about The New AI: A Banker’s Guide to Automation Intelligence
Gain centralized access to the credit bureaus and 20+ alternative data sources. Leverage advanced analytics to optimize marketing campaigns and loan decisions.
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