A Little Knowledge Is Great Marketing
Bank of America launched an online and in-branch advertising campaign — a bold, successful move for the national bank.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Latest Spotlight Article:
The Customer is King: Why the CMO Must Become the Customer Expert
M&T Bank's chief marketing officer talks how inspiration from Asian markets could inspire U.S. banking innovation and more.
Popular Articles within Bank Marketing Strategy:
‘1st Trust Bank for Savings’ Changing Name to ‘Magna Bank’
1st Trust is spending more than $1 million on its rebrand, including creative costs as well as new signage, stationery and marketing.
A Major Marketing Opportunity For Financial Firms Is Brewing
With a billion dollars flowing into consumer deposit accounts, there are new opportunities for retailers and travel providers.
The Future Of Customer Experience Management
What is customer experience management (CEM)? It turns out it'll be a fairly important trend for bankers, so it's important they learn now.
What’s The Value Of An Email Address?
What is the value of an email address for a financial marketer? It requires looking at it from a new perspective.
Retailers Must Improve The Cross-Channel Customer Experience
Allurent found 41% of consumers said that a frustrating online experience would make them less likely to shop that retailer's physical store.
One Loyalty Program’s Impact On A Bank’s Customer Relationships
Customer loyalty is imperative for financial institutions in 2007 and beyond. Banks and credit unions that don't get it will lose out.
What Smart Marketers Will Focus On In 2007
What are the top trends for bank and credit union marketers to watch in 2007 and beyond? Ron Shevlin has the answers.
Stop Measuring Your Net Promoter Score
It's been said that you can't manage what you don't measure. But a metric that doesn't help you manage isn't worth measuring.
Sense And Respond Marketing
The emergence of new marketing pressures will require marketers to utilize new channels. It's called sense-and-respond marketing:
CYA (Count Your Assets)
What does count your assets (CYA) mean and what does it entail for bankers? Here is a walkthrough you need to understand the term.