How Google Keeps Changing Financial Marketing
Almost overnight, Google turned marketing upside down. Here's what financial marketers have to say about the powerful search giant.
Articles by Steve Cocheo
Trends in Video/Audio Marketing: What Financial Institutions Must Know
Connected TV, digital audio options and the exploding podcasts field all give banks and credit unions fresh ways to send marketing messages.
How Personalization Strategies Can Backfire on Financial Marketers
No strategy, poor execution and even 'algorithmic hacking' can doom banking efforts to personalize marketing via artificial intelligence.
Nontraditional Credit Data Could Bring Loans to More Consumers
'Alternative credit data,' plus a growing role for artificial intelligence, starts redefining what good credit looks like. But is it safe?
Financial Marketers Must Decode Gen Z Before It’s Too Late
Community banks and credit unions may already be losing their chance at serving this generation because mobile makes first accounts stickier.
How to Make Your Financial Institution Digital-First
Choose the right digital future for your bank or credit union. Then organize staffing, budgeting and partnerships. Then hold onto the reins.
Making Fintech Partnerships Work: Tips for Banking Providers
6 ways banks and credit unions must double-down on fintech relationships to achieve the revenue and profit potential of digital innovations.
Connecting with Gen Z: Six Tips for Banks & Credit Unions
Money is their #1 stress. Teach these young consumers about personal finance without any slant and you'll earn their trust and loyalty.
Innovation’s Great, But We Haven’t Seen Fintech’s Second Act Yet
The impact of fintechs on retail banking is real but overplayed, says KBW's Fred Cannon. And startups are untested by a major slump.
Trendwatch 2020: How Auto Loan Marketing Will Evolve in the Year Ahead
New ways people buy cars are creating fresh loan competition, and opportunities, for traditional lenders. Refis are another option to weigh.
Skills Financial CMOs Will Hire for In The Year Ahead (and Beyond)
New channels and challenges are forcing bank and credit union marketing leaders to seek new talents for posts that didn't exist 5 years ago.
How Comerica Bank is Tapping Voice AI to Improve Its Call Centers
The bank is using artificial intelligence to improve CX and has implemented voice authentication. An 'ecosystem' approach helps it keep pace.
Citibank CEO Warns Traditional Banks Risk Becoming ‘Dumb Utilities’
Citigroup CEO Michael Corbat warns financial institutions that they could wind up taking a back seat to tech firms when striking partnerships.
The Fintech Strategy to Steal the Small Business Banking Market
Business mobile apps increasingly catch on, but ongoing challenges show how financial institutions may evolve to face growing competition.
13 Major Insights Into Gen Z Driving Banking Behaviors
Financial marketers must build their Gen Z strategy now or 'the kids' will bank with fintechs and big techs. Here's what you need to know.
How Bank Marketers Create Content That Cuts Through the Clutter
Brand leaders at Citigroup, Bank of America and Chase reveal what works and what flops in content marketing as attention spans evaporate.
How to Grow Deposits in a Weird Rate Environment
Five non-rate strategies can help financial marketers meet tough competition from big techs, internet banks and megabanks in the year ahead.
5 Big Trends Impacting Financial Marketing Strategies in 2020
Martech's rising role, more focus on institutions' social positions, need for digital smarts, and data privacy regulation demand attention.
Financial Marketing Channels Evolve as Gen Z Starts Banking
Disappearing ads, more video and more tailored promotions drive bank and credit union marketing further down the technological road.
New Google Checking Accounts Threaten to Shake Up Banking Industry
If banks and credit unions don't partner with Google 'Cache' to extend banking services, do they risk becoming digitally irrelevant?
Most Retail Banks Score Poorly for Digital Marketing
Laggard banks and credit unions can learn how to drive better results by looking at a handful of winners identified in research by Gartner.
Tweetstorm Blasts Goldman Sachs and Apple Card for ‘Sexist’ Algorithm
Accusations of gender discrimination swirl around the algorithm used to set Apple Card credit limits. Are banks facing more data nightmares?