Research finds bank jargon and financial marketing lingo confuses most consumers, and that ROI improves when marketers use plain English.
Businesses say live bankers are still a key part of the service, but some financial institutions are taking digital too far.
Using the bank's new paperless SmartGUIDE process, applicants can complete an application in 30 to 40 minutes, cutting the time it typically takes in half.
Banks and credit unions that neglect their martech stack and ignore key digital marketing trends will get hammered.
CMO Andrea Brimmer explains how Ally Bank leverages disruption and pushes the envelope with some of the most daring marketing in banking.
Check out the latest innovation labs from around the world — seven fresh takes from financial institutions like Ally Bank, SunTrust, Wells Fargo and USAA.
Researchers compared financial services providers to popular consumer brands and found out how big the "experience gap" is in banking.
To win with Gen Z, financial marketers will need different digital marketing strategies for new media channels and a better mobile game plan.
If true, most traditional banks and credit unions will be dead in 11 years and few will survive. Are we really counting down to banking's doomsday?
Reach new audiences, connect with Millennials and improve your brand's reputation by tapping your employees’ social networks.
As Amazon and Apple chew into banking services in clever new ways, how can financial institutions compete? Only by rethinking everything.
Research reveals the banking industry's digital ambitions don't match consumers' digital perceptions, and big gaps in the experience remain.
Millennials and Gen Z consumers will reward financial institutions that help them actively avoid the pitfalls of credit with greater loyalty.
Most consumers aren't using mobile banking apps, and surprisingly few use tools like mobile deposits, despite their ease and convenience.
America First Credit Union invites the public to be a part of its innovation center — a lab inside a fully functioning branch location.
As Millennials age, their attitudes and banking behaviors are changing, making them the most challenging target financial marketers have ever faced.
Simple interfaces and the pleasure of a "one-click" experience remain elusive for consumers using mobile banking websites. No one gets it all right.
Banking's not just about 'doing banking' anymore. Financial institutions are providing experiences and entertainment to hold onto consumers.
The rise of digital and data is killing the traditional marketing funnel and sending hallowed advertising strategies to the graveyard.
The DNA at many traditional financial institutions stymies innovation, but a little genetic engineering can produce some big results.
Ally Bank powers its latest ad campaign with psychographics, promoting cashback deposits to a digitally-savvy target audience.
Here's how community banks and credit unions can generate more home equity lending, along with a gallery of marketing examples.