Using digital channels and a sense of humor, the marketing campaign encourages people to check out competitors' online reviews and ratings.
As competition for deposits gets hot, experts say it's time banks and credit unions rethink their strategy and redesign checking accounts.
Banks and credit unions have wildly different strategic priorities for loan and deposit growth. But few are actually walking the talk.
Funny videos with local flavor help a mid-size bank deliver marketing messages and build their brand without getting boring.
With digital video and online advertising, financial brands must increasingly think mobile, think smaller, and think shorter.
Money strains relationships, as couples fret over 'financial infidelity,' their partner's old debts and the cost of engagement rings.
Nothing stresses Gen Z out more than money and debt. Smart banking providers can swoop in with 'Financial Wellness Coaches.'
The megabank aims to rehabilitate its image, rebuild consumer trust, and heal the big black eye left on its brand by scandals and bad press.
Financial brands need sophisticated mobile marketing strategies for consumers with short attention spans in an increasingly noisy space.
A perfect storm is brewing, and traditional financial institutions are sailing straight into it. Can they survive a big tech incursion?
With an upbeat consumer credit forecast, more lenders will be exploring new marketing strategies, new products, and new technologies.
The public will unleash their ire on social channels whenever banking brands don't walk their talk or fall on the wrong side of an issue.
Americans continue using cash less and less for their everyday needs. Is the U.S. on the path to become a cashless society?
Years of reputation building can go down the drain with just a few negative ad placements. Here's the downside to "programmatic" ad buys.
From waiving fees and skip-a-pay programs to 0% loans, financial institutions can differentiate their brands and demonstrate they have heart.
Online-only banks might eat traditional banking providers' lunch if they can't deliver the digital experience today's consumers expect.
Anything from bad service to lousy tech and ethical issues can set consumers off and trigger the switch to a new alternative banking provider.
Financial marketers need to create content that people actually want to read. But to pull this off, they must first understand their pain points.
Research finds bank jargon and financial marketing lingo confuses most consumers, and that ROI improves when marketers use plain English.
Businesses say live bankers are still a key part of the service, but some financial institutions are taking digital too far.
Using the bank's new paperless SmartGUIDE process, applicants can complete an application in 30 to 40 minutes, cutting the time it typically takes in half.
Banks and credit unions that neglect their martech stack and ignore key digital marketing trends will get hammered.