Ally Bank Pokes Rivals’ Negative Online Reviews in Fun Campaign
Using digital channels and a sense of humor, the marketing campaign encourages people to check out competitors' online reviews and ratings.
Have Traditional Checking Accounts Become Obsolete?
As competition for deposits gets hot, experts say it's time banks and credit unions rethink their strategy and redesign checking accounts.
Major Strategic Priorities for Banks and Credit Unions in 2019
Banks and credit unions have wildly different strategic priorities for loan and deposit growth. But few are actually walking the talk.
Video-Powered Microsite Draws Millions of Eyeballs for Regional Bank
Funny videos with local flavor help a mid-size bank deliver marketing messages and build their brand without getting boring.
3 Things Financial Marketers Must Know About Digital Video Now
With digital video and online advertising, financial brands must increasingly think mobile, think smaller, and think shorter.
5 Things Financial Marketers Should Know about Love and Money
Money strains relationships, as couples fret over 'financial infidelity,' their partner's old debts and the cost of engagement rings.
Money Freaks Gen Z Out, Creating Opportunity for Financial Marketers
Nothing stresses Gen Z out more than money and debt. Smart banking providers can swoop in with 'Financial Wellness Coaches.'
Wells Fargo Unveils New Logo to Rebuild Its Battered Brand
The megabank aims to rehabilitate its image, rebuild consumer trust, and heal the big black eye left on its brand by scandals and bad press.
How Financial Marketers Can Tap The Surging Mobile Ad Market
Financial brands need sophisticated mobile marketing strategies for consumers with short attention spans in an increasingly noisy space.
Millennials, Gen X and Even Boomers Will Ditch Banks for Amazon
A perfect storm is brewing, and traditional financial institutions are sailing straight into it. Can they survive a big tech incursion?
Six Major Trends in Lending for Financial Marketers in 2019
With an upbeat consumer credit forecast, more lenders will be exploring new marketing strategies, new products, and new technologies.
Social Media, Social Causes Create Challenges For Financial Marketers
The public will unleash their ire on social channels whenever banking brands don't walk their talk or fall on the wrong side of an issue.
More Americans Say Farewell to Cash
Americans continue using cash less and less for their everyday needs. Is the U.S. on the path to become a cashless society?
Automated Ad Buying Puts Banking Brands At Risk
Years of reputation building can go down the drain with just a few negative ad placements. Here's the downside to "programmatic" ad buys.
How Banks Can Provide Aid During the Government Shutdown
From waiving fees and skip-a-pay programs to 0% loans, financial institutions can differentiate their brands and demonstrate they have heart.
Digital-Only Banks Threatening Traditional Banks and Credit Unions
Online-only banks might eat traditional banking providers' lunch if they can't deliver the digital experience today's consumers expect.
Biggest Threats to Banking: Fees, Lousy Tech and Digital Disruption
Anything from bad service to lousy tech and ethical issues can set consumers off and trigger the switch to a new alternative banking provider.
9 Ways Financial Marketers Can Get Content Marketing Right
Financial marketers need to create content that people actually want to read. But to pull this off, they must first understand their pain points.
Most People Have No Clue What Financial Marketers Are Talking About
Research finds bank jargon and financial marketing lingo confuses most consumers, and that ROI improves when marketers use plain English.
Don’t Kill Business Banking Relationships With Digital
Businesses say live bankers are still a key part of the service, but some financial institutions are taking digital too far.
SunTrust’s Omnichannel Digital Home Loan Fixes Mortgage Application Woes
Using the bank's new paperless SmartGUIDE process, applicants can complete an application in 30 to 40 minutes, cutting the time it typically takes in half.
6 Financial Marketing Technology Trends to Watch
Banks and credit unions that neglect their martech stack and ignore key digital marketing trends will get hammered.
