Thanks to Uber and other socio-economic shifts, the auto loan market is getting a lot harder. Here's what financial marketers need to know.
As competitors start offering attractive rates again, financial marketers may watch Millennial deposit dollars walk right out the door.
Friction in banking will be eliminated, either by banks or companies in other industries who will simply fix the problems themselves.
Financial marketers face a competitor who's hard to beat: parental 'lenders' without credit standards nor interest. The problems run deeper.
Financial marketers must fight for a seat at the digital transformation table, but they must prove they can engineer meaningful changes.
Here's how to manage communications with key constituencies and find cross-selling opportunities when upgrading banking technologies.
When consumers can access credit with a simple app and a tap, banks and credit unions find themselves battling online lenders full bore.
Smart financial marketers tap influential social media voices to build their brands. Should you leverage the influencer marketing trend?
Using digital channels and a sense of humor, the marketing campaign encourages people to check out competitors' online reviews and ratings.
As competition for deposits gets hot, experts say it's time banks and credit unions rethink their strategy and redesign checking accounts.
Banks and credit unions have wildly different strategic priorities for loan and deposit growth. But few are actually walking the talk.
Funny videos with local flavor help a mid-size bank deliver marketing messages and build their brand without getting boring.
With digital video and online advertising, financial brands must increasingly think mobile, think smaller, and think shorter.
Money strains relationships, as couples fret over 'financial infidelity,' their partner's old debts and the cost of engagement rings.
Nothing stresses Gen Z out more than money and debt. Smart banking providers can swoop in with 'Financial Wellness Coaches.'
The megabank aims to rehabilitate its image, rebuild consumer trust, and heal the big black eye left on its brand by scandals and bad press.
Financial brands need sophisticated mobile marketing strategies for consumers with short attention spans in an increasingly noisy space.
A perfect storm is brewing, and traditional financial institutions are sailing straight into it. Can they survive a big tech incursion?
With an upbeat consumer credit forecast, more lenders will be exploring new marketing strategies, new products, and new technologies.
The public will unleash their ire on social channels whenever banking brands don't walk their talk or fall on the wrong side of an issue.
Americans continue using cash less and less for their everyday needs. Is the U.S. on the path to become a cashless society?
Years of reputation building can go down the drain with just a few negative ad placements. Here's the downside to "programmatic" ad buys.