Auto Lending Trends in an Uber World
Thanks to Uber and other socio-economic shifts, the auto loan market is getting a lot harder. Here's what financial marketers need to know.
Articles by Steve Cocheo
Financial Marketers May Be Ambushed By Deposit-Flight Risks
As competitors start offering attractive rates again, financial marketers may watch Millennial deposit dollars walk right out the door.
Futurist Brett King Predicts Banking Become Embedded ‘Experiences’
Friction in banking will be eliminated, either by banks or companies in other industries who will simply fix the problems themselves.
‘Bank of Mom & Dad’ Ranks 7th Among Mortgage Originators
Financial marketers face a competitor who's hard to beat: parental 'lenders' without credit standards nor interest. The problems run deeper.
Are CMOs Getting Left Out of Banking’s Digital Transformation?
Financial marketers must fight for a seat at the digital transformation table, but they must prove they can engineer meaningful changes.
Marketing Critical to Managing Risks With Digital Banking Conversions
Here's how to manage communications with key constituencies and find cross-selling opportunities when upgrading banking technologies.
Traditional Lenders Losing More Ground As Fintech Loan Share Surges
When consumers can access credit with a simple app and a tap, banks and credit unions find themselves battling online lenders full bore.
Financial Marketers Build Banking Brands Piggybacking on Social Media Power Users
Smart financial marketers tap influential social media voices to build their brands. Should you leverage the influencer marketing trend?
Ally Bank Pokes Rivals’ Negative Online Reviews in Fun Campaign
Using digital channels and a sense of humor, the marketing campaign encourages people to check out competitors' online reviews and ratings.
Have Traditional Checking Accounts Become Obsolete?
As competition for deposits gets hot, experts say it's time banks and credit unions rethink their strategy and redesign checking accounts.
Major Strategic Priorities for Banks and Credit Unions in 2019
Banks and credit unions have wildly different strategic priorities for loan and deposit growth. But few are actually walking the talk.
Video-Powered Microsite Draws Millions of Eyeballs for Regional Bank
Funny videos with local flavor help a mid-size bank deliver marketing messages and build their brand without getting boring.
3 Things Financial Marketers Must Know About Digital Video Now
With digital video and online advertising, financial brands must increasingly think mobile, think smaller, and think shorter.
5 Things Financial Marketers Should Know about Love and Money
Money strains relationships, as couples fret over 'financial infidelity,' their partner's old debts and the cost of engagement rings.
Money Freaks Gen Z Out, Creating Opportunity for Financial Marketers
Nothing stresses Gen Z out more than money and debt. Smart banking providers can swoop in with 'Financial Wellness Coaches.'
Wells Fargo Unveils New Logo to Rebuild Its Battered Brand
The megabank aims to rehabilitate its image, rebuild consumer trust, and heal the big black eye left on its brand by scandals and bad press.
How Financial Marketers Can Tap The Surging Mobile Ad Market
Financial brands need sophisticated mobile marketing strategies for consumers with short attention spans in an increasingly noisy space.
Millennials, Gen X and Even Boomers Will Ditch Banks for Amazon
A perfect storm is brewing, and traditional financial institutions are sailing straight into it. Can they survive a big tech incursion?
Six Major Trends in Lending for Financial Marketers in 2019
With an upbeat consumer credit forecast, more lenders will be exploring new marketing strategies, new products, and new technologies.
Social Media, Social Causes Create Challenges For Financial Marketers
The public will unleash their ire on social channels whenever banking brands don't walk their talk or fall on the wrong side of an issue.
More Americans Say Farewell to Cash
Americans continue using cash less and less for their everyday needs. Is the U.S. on the path to become a cashless society?
Automated Ad Buying Puts Banking Brands At Risk
Years of reputation building can go down the drain with just a few negative ad placements. Here's the downside to "programmatic" ad buys.