CFPB Targeting Bank of America for Phony Accounts
BofA's credit card account opening practices get scrutinized by the CFPB after its lobbying efforts to curb the regulatory body backfire.
Articles by Steve Cocheo
Financial Institutions Face Huge Legal Risks When Rebranding
If you're not careful, you could roll out a new name or logo — even a new corporate color — and get slapped with an expensive lawsuit.
Financial Marketers Staggered by Facebook’s Radical Ad Rule Changes
Social media giant's settlement puts many financial services campaigns into a special category that limits bank and credit union targeting.
Critical Martech Priorities in Retail Banking for 2020
Putting together the right marketing technology for banks and credit unions calls for careful planning and putting the best people in charge.
Digital Banking Transformation Thwarted by IT/Marketing Disconnect
Cooperation between financial institution tech and marketing leaders is nowhere near where it needs to be to counter digital competitors.
The Digital Ads Banking Consumers Hate Most (And Why)
Video marketing messages, animated banners and ads that follow you around a site annoy the heck out of bank and credit union prospects.
Neobanks Pile Into Digital Marketing Channels and TV Advertising
Financial 'advertising' increasingly doesn't look like anything like traditional Madison Avenue as new banking competitors try new methods.
Trend Watch: Young Adults Racking Up Massive Consumer Debt
Gen Z is building credit card, auto, and personal loan balances at potentially worrisome rates. Banks and credit unions must monitor growth.
Study Proves Being a Digital Banking Leader Boosts Financial Returns
There was a time when banks and credit unions could rely on being digital 'fast followers.' An Accenture study finds that's no longer true.
Will Social Media Finally Start Paying Off For Financial Marketers?
Consumers' habits in social channels is changing. Here's how banks and credit unions can stay in the game (hint: entertainment is critical).
Instagram Campaigns Forge Emotional Connections for Banking Brands
A gallery of financial marketers' efforts on a social media platform that one in two have climbed aboard to reach Millennials and Gen Z.
How Traditional Institutions Can Fight Back When Direct Banks Attack
Branches prove an advantage for legacy institutions in struggle for share with online banks, but that connection erodes with each generation.
Can Robots Write Better Financial Ad Copy Than You?
Think of artificial intelligence not as your replacement but as a financial marketing assistant that can help bank and credit union brands.
This Virtual Bank Wants to Be The Engine Behind Fintech Brands
Boston's Radius Bank keeps reinventing itself, using APIs in effort to build a strong deposit base without a branch network.
How Mastercard Is Tackling the Banking Tech Revolution
CEO Ajay Banga explains how the payments giant doesn't grab every cool idea. He strongly urges banks and credit unions to adopt innovation.
3 Ways Financial Marketers Must Protect Their Institutions Online
As Google morphs and financial fraudsters grow craftier, being findable in web searches poses greater challenges for banks and credit unions.
Mobile Eclipses TV, Forcing Shift in Digital Ad Choices for Financial Marketers
Putting financial marketing messages in front of consumers increasingly means spending on mobile channels, and rethinking engagement.
How Bank of America Became a Tech-Driven Powerhouse
CEO Brian Moynihan believes in innovation that scales and branches that evolve, but he also wants to see fintech competitors face bank rules.
Funny Ally Bank Instagrams Get Consumers to Loosen Up About Money
Unusual social media challenge from online bank encourages couples to broach finances or else. Want to talk about debts, or do a dance video?
Zelle Outpacing PayPal’s Venmo in Person-to-Person Payments
Who needs to use cash when routine P2P transactions can be settled mobile to mobile? Zelle catches on beyond Millennials.
Can Your Financial Wellness Program Solve Millennials’ Money Stress?
Banks and credit unions often speak of their ambition to be financial advisors. The time to master financial wellness counseling has arrived.
How Some Financial Brands May Be Shredding Search Marketing Money
Pay-Per-Click and Search Engine Optimization can be costly. Smaller financial brands must spend on them intelligently or they'll waste money.