Differentiate or Die: Banks Must Rethink Brand Mission
Banking brands must differentiate themselves from others or face stagnation in a 'sea of sameness.' And it's not all about digital.
Articles by Steve Cocheo
Digital Pioneer BBVA Is Building New Branches in the U.S. (Here’s Why)
Marrying virtual and physical, halving the floor plan, trimming staff to basics, and rethinking mission go into post-COVID expansion drive.
Branches Still Dominate, But Banks Won’t Need as Many to Compete
Banks and credit unions will only gain branch cost savings if they improve their digital offerings. Many consumers aren't that impressed.
Building Better Banking Services for Women
Designing financial products solely based on gender may actually alienate consumers. Financial marketers should focus on sub-segments' needs.
Retooling CX Strategies in Banking for the Post-COVID Reality
Data — finding, analyzing and benefiting from it — drives personalization and customer experience. Improving its use is getting a revamp.
Digital Services and CX Give Megabanks The COVID Edge
Direct bank model's appeal grew during coronavirus crisis and points to need to improve online and mobile channels' ability to fulfill needs.
Why Financial Institutions Must Overhaul Their Retail Banking Strategies
COVID showed what banks and credit unions are capable of digitally. To keep the momentum going they must rethink distribution and process.
How the COVID Crisis Is Revamping Financial Marketing Strategies
Some channels, like community events, may only return virtually. Others, like video, will continue their rapid growth after the crisis.
Understanding How Covid Impacts Consumer Borrowing Habits
More caution, fewer places to splurge on credit and general unease may make loans a harder sell for financial marketers.
Banking Execs Say AI Will Separate Winners From Losers
Increased acceptance of data sharing by consumers (thanks to Netflix) enables banks and credit unions to ramp up artificial intelligence use.
How the COVID Downturn is Changing the Business Lending Landscape
Drawn-out reopenings aren't helping a demoralized business sector rebuild credit and earnings. Federal commercial lending adds new twist.
Mobile Banking: Financial Institutions Must Clean Up Their Apps
Many apps are growing slow and fat, says Forrester. Key functions must be brought to the top. Less-critical ones should stay on the website.
Will COVID-19 Trigger Massive Wave of Mortgage Defaults?
With major unemployment settling in, foreclosure holds and federal forbearance won't last forever. In time many could lose their homes.
Air Show Grounded by COVID Saved by Institution’s Virtual Strategy
Cancellation of huge community Memorial Day event eased by sponsoring financial organization's determination to bring it to Facebook.
How to Keep Seniors Coming to Digital Banking After America Reopens
Coronavirus unleashed adoption of online and mobile services. Better understanding of past digital reluctance and 10 tips will keep it going.
Financial Peace of Mind May Be Key Banking Product in COVID’s Wake
Covid closings have devastated the economy. Concentrating on financial well-being for shell-shocked consumers could move things forward.
How COVID-19 Is Changing Credit Card Marketing
Card programs must keep current cardholders active and happy, even as they sharpen their credit evaluations to control rising risk.
Ally CMO to Banks: ‘It’s Time to Get Rolling Again!’
Financial brands may soon be able to actually sell again and they may have to as fintechs and other rivals double down on digital channels.
Tectonic Shifts in Consumers’ Life Views Financial Marketers Must Grasp
In the post-COVID reality, banks and credit unions have to recognize and reach vastly different consumer segments — without alienating anyone.
What Financial Institutions Must Know About PPP Suits Against Big Banks
As round two of Paycheck Protection Program continues, lawsuits are proceeding against PNC, Chase, BofA and Wells Fargo for round one actions.
Covidnomics: Millennials Taking Brunt of Coronavirus Slump
Everyone's affected by the pandemic in some way but some Millennials are now getting their third major economic blow as conditions worsen.
America’s Gradual Reopening Begins with Economic Turmoil and Stress
Businesses and workers want to go back to 'normal' life after the COVID-19 pause. But many are not optimistic about a quick rebound.