5 Risks Banks and Credit Unions Face By Partnering With Google
With big-tech firms looking for more partners, financial institutions should fully understand the potential conflicts before signing up.
Is Instagram Killing Facebook?
With Facebook losing a major share of younger users and Instagram use soaring, banks and credit unions should revisit their social media mix.
Banking Innovation Push without Cultural Shift is a Failing Formula
4 key changes to generating new ideas in financial institutions get the whole workforce thinking, instead of confining innovation to a lab.
How Banks & Credit Unions Can Regain Ground Lost to Fintech Lenders
Fintechs have grabbed big market share in both consumer and business lending. A two-pronged approach can help traditional lenders compete.
The Financial Marketer’s Guide to Building Voice Search Strategy
Becoming part of the voice search conversation with Alexa, Siri and the Internet of Things means upping your search engine optimization game.
Branches Should Become Financial Health and Wellness Centers
Evolving underused branches into places where financial stress is relieved would put banks and credit unions back on the community map.
Social Media Tips Financial Marketers Can Use to Fuel Consumer Lending
Helping consumer lenders embrace social media the way real estate agents do will help banks and credit unions gain Millennials' business.
What Financial Institutions Can Learn from a Disruptor’s Rebrand
Fintech leader tells banks and credit unions how innovation and personalization will prevent them from falling victim to Digital Darwinism.
How AI-Powered Sentiment Analysis Supercharges Your CX Strategy
Refining customer experience by artificial-intelligence-supported listening helps retain relationships with small and medium-sized businesses.
How Financial Institutions Can Thrive in the Age of Digital Disruption
Traditional financial institutions must do more than adapt legacy products to new digital forms. They must rethink what they're offering.
3 Steps Banks & Credit Unions Should Take as Data Privacy Gets Hotter
A new law in California impacting data collection and security has far-reaching consequences, putting financial marketers everywhere at risk.
Digital Transformation Will Flop if You Don’t Also Transform Staff
A culture of learning is critical if banks and credit unions want their massive investments in technology and digital channels to pay off.
Banks Can’t Be Agile With Outdated Tech and a Legacy Core
Financial institutions can't hope to innovate like fintechs, big techs and savvier banks when clunky systems keep them out of the fast lane.
Innovations in Banking Technology Can Help International Students
Artificial intelligence and other digital tech can enable banks and credit unions to find new markets among students arriving without credit.
What the U.S. Can Learn from U.K. Fintechs and Neobanks
Three factors powered the rise of hundreds of fintechs in the U.K. Two of those factors exist in U.S. The third would unleash a flood tide.
Apple Card Takes Over Google Search for Big Marketing Launch
Targeting competitors' key search terms helped tech giant push its new financial card into banking consumers' view, planting a big flag.
Two Game-Changing Digital Scenarios For Financial Institutions
Some banks and credit unions will move to a background role, others will integrate with fintechs. Either way, 'sameness' isn't sustainable.
4 Crucial Steps to Transform Banking Products for a Fintech World
Banks and credit unions must find ways to fix product lineups that are overly complex, undifferentiated and priced with accountants in mind.
AI Finally Makes Micro Segmentation a Reality for Financial Marketers
Machine learning enables banks and credit unions to shift from life-stage segmentation to messaging that targets small clusters of consumers.
Digitizing Banking is All About Engagement and CX, Not ‘Tech’
A myopic focus on innovation to drive efficiency, reduce costs, and show that you are 'going digital' is a flawed approach that will alienate consumers.
Accelerating Your Financial Institution’s Onboarding Success
Banks and credit unions often get bogged down by digital changes, but marketers can move faster in some areas, like onboarding communication.
6 Steps to Improve Banking CX Through Artificial Intelligence
Half-baked thinking wastes financial institutions' money and time and won't produce the benefits that machine learning can produce.
