Savings Account Lotteries Spike Gains, Get Results
Savings lotteries -- prize-linked, raffle-style “Save to Win” promotions -- dangle cash prizes in exchange for consumers' deposits.
Savings lotteries -- prize-linked, raffle-style “Save to Win” promotions -- dangle cash prizes in exchange for consumers' deposits.
By 2020, 1 in 5 consumers will be Hispanic. Are bank marketers ready? Marketing expert Fabian Yepez discusses the challenges.
Episode one of this multi-part series says you shouldn't view online and branches as separate channels. Online is really your biggest branch.
Credit cards are swiftly becoming the preferred plastic to promote. Here are five things financial marketers should keep in mind.
As an in-house creative person at a credit union, you don’t get much variety. How can you tackle the creative blahs?
An interesting exploration of innovation, technology and interfaces within the financial industry by guest contributor Brent Dixon.
Some credit unions pay significantly lower rates on deposits than banks, so is it fair to characterize credit unions as a better value?
It takes work to improve internal communication and cultivate a strong culture, but there is a big payoff for those who get it right.
What does it take for financial marketers to build a comprehensive, integrated, multichannel youth marketing plan?
The banking industry, when it comes to branding, can take lessons from brands like Ralph Lauren, with one of the most potent brands around.
We are at a juncture in our country where cooperative principles are needed. Credit unions were built on this and people can be helped by it.