13 Unconventional Bank Marketing Campaigns
Financial marketers often default to safe, but dull, ideas. So the clever work here really stands out, from a documentary to guerilla stunts.
Articles by Garret Reich
Trends in Overdraft Fees: Which Banks Ditched Them (and Which Didn’t)
A comparison of bank, credit union and digital bank overdraft policies provides a resource for institutions planning their next move.
How Nubank Became One of the World’s Biggest Digital Banks
Sure, it only operates in Latin America, yet it has nearly the same digital presence as BofA. Here's why banks must keep an eye on Nubank.
Should Banks Add ‘Financial Therapists’ to Their Wellness Programs?
Laurel Road, a digital banking unit of KeyBank, hired a financial therapist to counsel customers. Could this become a trend?
Is AmEx’s Consumer Checking Move Defense, Offense Or Both?
American Express presses further into banking, rolling out digital rewards checking. Experts assess what the card giant has in mind.
How Financial Marketers Can Make People Feel Better About Fees
New research shows that banks and credit unions don't have to get rid of overdraft, ATM or checking fees, just change how they're perceived.
Why Chase’s Technology Can Compete With (and Outperform) Fintechs
Every bank is wrangling technology to help them be innovative. Here's an inside look at how Chase tackles digital with a unique strategy.
Credit Unions Buying Banks at a Breakneck Pace: Here’s How It Works
In 2021, 13 credit unions acquired community banks. Don’t be surprised to see this number double in 2022, setting a record.
How One Fintech Is Building a Sustainable Empire
With over five million customers and a focus on sustainable finance, Aspiration's strategy couldn't be more different from its competitors.
What’s Worrying BofA’s Brian Moynihan: Wages, Inflation & The Economy
The CEO of the No. 2 U.S. bank is unsettled by inflation's impact on economic growth and the effect that could have on lending.
Is Your Financial Institution Ready for These Tough Consumer Questions?
Banking prompts many questions, plus people read blogs titled 'Questions your bank doesn't want you to ask.' Preparation is key.
The Role Banks & Credit Unions Must Play to Prevent Human Trafficking
All financial institutions have anti money laundering programs, but human trafficking keeps evolving and the industry must stay vigilant.
Data Reveals People Don’t Trust Open Banking or Fintechs, But Use Both
It may take years for the U.S. to fully embrace open banking, even though consumers routinely link third-party apps to their bank accounts.
8 Inspirational Ideas for Banks from Other Industries
Innovative minds in other industries have come up with terrific ways to improve customer experience that banks and credit unions can borrow.
Top Gen Z Trends Impacting Banking
Gen Z's attitudes toward finance have shifted since the advent of Covid. Banks and credit unions would do well to understand what's changed.
Why Banking Is Only at the Start of Its Diversity and Inclusion Journey
Banks and credit unions are working to integrate diversity — but they are not even close to where they need to be, say two top consultants.
How One Neobank Targets a Huge Gen Z Segment Overlooked by Banks
Mobile bank Zelf is building its future growth on a niche market shrugged off by most traditional institutions: Gamers and 'Creators.'
How the Banking Industry Will Survive ‘The Great Resignation’
The pandemic's job impact is far from over and, even worse, could morph into 'The Great Job Hopping' trend. Here's what banks should know.
3 Key Marketing Strategies for Banks & Credit Unions in 2022
Financial institutions need to make hefty tech investments to advance their customer experience game — here's how to do it the right way.
Banks Can No Longer Ignore Climate Change (And Here’s Why)
This could be the biggest challenge since the 2008 financial crisis. Here's a sustainability crash course for banks and credit unions.
Traditional Bank Borrows from Amazon to Build an App Rivaling Neobanks
A bank that's 100+ years old doesn't have to be 'out of date.' As part of a sweeping tech upgrade, FNB brings retail savvy to banking.
What Financial Institutions Can Learn from TD Bank’s Marketing Playbook
Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The bank's CMO reveals key tactics.