62 Digital Marketing Statistics Every Financial Marketer Should Know
Digital ads play a pivotal role in bank marketing. Here are 62 digital marketing statistics shaping mobile and digital marketing strategies.
Articles by Garret Reich
Use Behavioral Science for an Edge in Acquiring Bank Customers
Bank marketers track customer behavior, but seldom consider its root causes. Once they have that knowledge, simple steps will lead to growth.
Get Ready for 2026 World Cup Now, To Enjoy Big Marketing Payoff
The next World Cup is in the U.S. Start wooing the growing soccer fanbase now and your bank or credit union can benefit from this huge event.
The Top 10 Most-Read Articles on The Financial Brand in 2022
Technology is at the forefront in banking, and topics like digital strategy, user experience and banking-as-a-service all show up on the top 10 list.
How Banks Can Help Customers Tame Credit Card Debt
Community banks and credit unions can unlock lending opportunities by helping customers get a grip on credit card debt.
5 Key Social Media Questions Answered to Help Guide Banks’ Strategy
Should you zero in on one social platform or juggle them all? Is TikTok worth trying? Here are insights guiding social strategies in 2023.
Customers in Control: What Personalized Banking Means Now
Personalization is a perennial banking buzzword. But it’s time for traditional banks and credit unions to rethink what it means.
Risqué and Risky: Credit Union Advertises Itself as a ‘Side Bank’
SF Fire Credit Union's provocative new video ad targets younger generations, playing off shock value as a way to make an old brand stand out.
Where Banks Get Customers Wrong: Branches & Unbundling
Use of branches is up, and use of multiple banking providers by consumers is way up, new data shows. Here's what it means.
The Top 20 U.S. Banks on Social Media
Not every social media leader is as big as BofA and Citi. A $1 billion-asset bank's 20 million YouTube views vaulted it into the ranking.
The Keys to Solving Banking’s Customer Loyalty & Retention Problems
Three out of five people want more than one financial institution to bank with, detracting from loyalty in a saturated market.
Social Media Trends in Banking: Facebook Likes & YouTube Views Jump
Analysis of The Power 100 banking social media rankings highlights key changes in use of Facebook, Twitter, YouTube and Instagram.
4 Foolproof Digital Strategies to Grow SMB Banking Accounts
There's a myriad of possible digital banking solutions, but a handful are crucial. Here are the ones needed to attract SMB customers in 2023.
Gallery: 14 Eye-Catching Mobile Bank Branches
These rolling branches give a whole new meaning to mobile banking. They’re like your favorite food truck, but with a financial twist.
How a ‘Payday Loan’ Alternative Made a Small Bank a Star On CNBC
An innovative small-dollar loan program from the U.S.'s largest Black-owned bank caught the eye of the producers filming a CNBC docuseries.
What Does a CSO Do and Should Banks Have One?
Climate-related missteps risks are growing, and more chief sustainability roles are being named. But their role isn't always well defined.
Gen Z’s Changing Financial Profile: Key Facts for Banks’ 2023 Planning
New Bank of America research dives into the top Gen Z financial trends and concerns banks and credit unions should begin planning for.
How Tech Helps Mortgage Lenders Soften Inflation’s Blow
Loan growth is a hot topic right now as financial institutions struggle to keep up with the impact of inflation and digital competition.
Bluevine: The Digital Bank Catering to the ‘Underserved’ SMB Market
Less than a decade old, the small business neobank just rebranded and launched an innovative digital tool. The CEO explains their strategy.
How ‘The Great Resignation’ Changed the Banking Workforce Forever
The Great Resignation isn't over, yet the massive trend has already left a deep imprint on banking regarding hybrid work, benefits and more.
Innovate Like Amazon: How One Bank Delivers Banking to People’s Doors
There are branches, mobile branches, ATMs and digital banks. How about app-based home delivery of banking services? Yup. Check this out.
Psychographics vs. Demographics: How to Segment Bank Customers
Traditional segmentation models are woefully inadequate. Here's how banking personas and qualitative data improves targeting.
