Banking People Moves: Who Stayed, Left and Got Promoted in October 2023
The head of Ally Financial is retiring, Revolut hired a new CEO for its U.K. operations and more. Stay up to date on the hiring, firing and promoting in banking.
How This Small-Town Bank Boosted Its Video Views on Social Media by 800%
Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.
How 3 Banking Leaders Partnered with Fintechs for Growth
To grow beyond their branch footprints, more banks are launching either BaaS or digital banking brands. As varied as these plans are, they have one element in common.
Digital Marketing Tactics, Trends and Tips to Know About for 2024
How can banks and credit unions make their digital marketing more effective? Get insight from three marketing agencies on the trends they're seeing.
Gallery: The Best Annual Reports from Banks and Credit Unions
Many banks and credit unions showcase their story in glossy annual reports — print, digital and even interactive. Here are two dozen that stand out.
Why More Banks and Credit Unions Are Using Environmental Graphics in Branches
Environmental graphic design is a retail trend that’s made its way into the banking industry. Check out this gallery of examples from bank and credit union branches.
4 Banking CMOs on What’s Working for Them Now
Where are marketers placing their bets in an effort to grow their institutions? Here's the thinking behind a handful of different strategies.
How Affinity Plus Sped Up Its Growth to Its Fastest Level in 10 Years
Give up millions in income by cutting fees. Create ad campaign to attract Gen Z and make up the difference. Is this how ‘Life Math’ works?
An SEO Expert Shares Best Practices, Common Mistakes and Easy Wins
Google's algorithms change frequently, making it difficult for marketers to keep up. This expert advice will help you avoid SEO missteps and get the best results.
The Fun Social Media Campaigns Keeping These Marketers Inspired
Social media can get tedious for bank and credit union marketers. But sometimes a post gets a lot of engagement and re-energizes the team.
The Top U.S. Banks on Instagram for 2023
Instagram is the fourth-largest social media platform in the world and a favorite of marketers worldwide, including those at U.S. banks.
Banks and Credit Unions ‘Threading Away:’ What Early Adopters Think So Far
At least 150 banks and credit unions have joined Threads so far, and more hop on every day. What's their strategy for this new social media app?
The Biggest Challenges and Opportunities for Credit Unions from a Marketing Perspective
Credit unions view relationship marketing and artificial intelligence as big opportunities. But they also have some challenges banks don't have to worry about.
Killer Small Business Banking: What Fintechs Do That Banks Ought To
Fintech challengers are in hot pursuit of small business customers. Their strategy offers insight for traditional banks and credit unions.
The Top 15 Features People Want in Their Mobile Banking App
Is your financial institution offering all the mobile banking features customers expect? And how intuitive is the app for users?
Rally Credit Union’s Rebranding Campaign Plays on Its New Name
This South Texas credit union aims to ‘rally’ the community and make the point that membership isn’t as restricted as its former name implied.
Are Your Customers As Nervous About Their Deposits As This Gallup Survey Suggests?
A Gallup poll found that half of American consumers are concerned about the safety of their deposits in the bank. But there's more to it.
34 Data Points on Google Search and Digital Ads for Every Financial Marketer
What are the demographics of Google users? What banking keywords are priciest? Your search for answers ends here.
7 Insights on How to Create a Winning Customer Experience Strategy
From Capital One, Ally Bank, Marcus, Citibank and more, top female executives share their thoughts on improving the customer experience.
From Johnny Cash to FIFA Video Game, Renasant Bank Maximizes Soccer Sponsorship
How Renasant is taking its sponsorship of the Nashville Soccer Club to a new level, with some help from Johnny Cash and Reese Witherspoon.
Explainer: What Bankers Should Know About Google’s Helpful Content Update
How could Google’s latest update to its algorithm impact banks and their websites? Here’s a crash course on its “helpful content” update.
62 Digital Marketing Statistics Every Financial Marketer Should Know
Digital ads play a pivotal role in bank marketing. Here are 62 digital marketing statistics shaping mobile and digital marketing strategies.
