Rally Credit Union’s Rebranding Campaign Plays on Its New Name
This South Texas credit union aims to ‘rally’ the community and make the point that membership isn’t as restricted as its former name implied.
Articles by Garret Reich
Are Your Customers As Nervous About Their Deposits As This Gallup Survey Suggests?
A Gallup poll found that half of American consumers are concerned about the safety of their deposits in the bank. But there's more to it.
34 Data Points on Google Search and Digital Ads for Every Financial Marketer
What are the demographics of Google users? What banking keywords are priciest? Your search for answers ends here.
7 Insights on How to Create a Winning Customer Experience Strategy
From Capital One, Ally Bank, Marcus, Citibank and more, top female executives share their thoughts on improving the customer experience.
From Johnny Cash to FIFA Video Game, Renasant Bank Maximizes Soccer Sponsorship
How Renasant is taking its sponsorship of the Nashville Soccer Club to a new level, with some help from Johnny Cash and Reese Witherspoon.
Explainer: What Bankers Should Know About Google’s Helpful Content Update
How could Google’s latest update to its algorithm impact banks and their websites? Here’s a crash course on its “helpful content” update.
62 Digital Marketing Statistics Every Financial Marketer Should Know
Digital ads play a pivotal role in bank marketing. Here are 62 digital marketing statistics shaping mobile and digital marketing strategies.
Use Behavioral Science for an Edge in Acquiring Bank Customers
Bank marketers track customer behavior, but seldom consider its root causes. Once they have that knowledge, simple steps will lead to growth.
Get Ready for 2026 World Cup Now, To Enjoy Big Marketing Payoff
The next World Cup is in the U.S. Start wooing the growing soccer fanbase now and your bank or credit union can benefit from this huge event.
The Top 10 Most-Read Articles on The Financial Brand in 2022
Technology is at the forefront in banking, and topics like digital strategy, user experience and banking-as-a-service all show up on the top 10 list.
How Banks Can Help Customers Tame Credit Card Debt
Community banks and credit unions can unlock lending opportunities by helping customers get a grip on credit card debt.
5 Key Social Media Questions Answered to Help Guide Banks’ Strategy
Should you zero in on one social platform or juggle them all? Is TikTok worth trying? Here are insights guiding social strategies in 2023.
Customers in Control: What Personalized Banking Means Now
Personalization is a perennial banking buzzword. But it’s time for traditional banks and credit unions to rethink what it means.
Risqué and Risky: Credit Union Advertises Itself as a ‘Side Bank’
SF Fire Credit Union's provocative new video ad targets younger generations, playing off shock value as a way to make an old brand stand out.
Where Banks Get Customers Wrong: Branches & Unbundling
Use of branches is up, and use of multiple banking providers by consumers is way up, new data shows. Here's what it means.
The Top 20 U.S. Banks on Social Media
Not every social media leader is as big as BofA and Citi. A $1 billion-asset bank's 20 million YouTube views vaulted it into the ranking.
The Keys to Solving Banking’s Customer Loyalty & Retention Problems
Three out of five people want more than one financial institution to bank with, detracting from loyalty in a saturated market.
Social Media Trends in Banking: Facebook Likes & YouTube Views Jump
Analysis of The Power 100 banking social media rankings highlights key changes in use of Facebook, Twitter, YouTube and Instagram.
4 Foolproof Digital Strategies to Grow SMB Banking Accounts
There's a myriad of possible digital banking solutions, but a handful are crucial. Here are the ones needed to attract SMB customers in 2023.
Gallery: 14 Eye-Catching Mobile Bank Branches
These rolling branches give a whole new meaning to mobile banking. They’re like your favorite food truck, but with a financial twist.
How a ‘Payday Loan’ Alternative Made a Small Bank a Star On CNBC
An innovative small-dollar loan program from the U.S.'s largest Black-owned bank caught the eye of the producers filming a CNBC docuseries.
What Does a CSO Do and Should Banks Have One?
Climate-related missteps risks are growing, and more chief sustainability roles are being named. But their role isn't always well defined.
