A Bank of America study dives into the struggles women have in banking, and suggests how banks can provide help in several key areas.
Cash onboarding bonuses are popular at big banks like Chase. But experts advise caution for most financial institutions. Here's why.
Consumers increasingly expect banks to embrace environmental policies. That can create tensions, but also opportunities for loan growth.
Cashback is a fan favorite of credit card rewards programs, but should a rotating cashback calendar be part of your card marketing lineup?
Benchmarking how financial institutions are doing on Facebook, Twitter, YouTube and Instagram through the second quarter of 2022.
Alice Milligan at Morgan Stanley shares insights into banking mergers, nurturing a famed banking brand, and building a strong team.
More than two dozen creative inspirations from bank and credit union marketers worldwide provide ideas for your next banking annual report.
Already a leader in data connectivity, Plaid's fintech competitors are pushing it to new horizons in banking, including payments and credit.
Gen Z and Millennial satisfaction isn’t one-dimensional. Their needs as customers translate into their roles as banking employees as well.
Chase’s first stab at a digital-only bank — the short-lived Finn — was a flop. Its new U.K. digital bank so far is a win. What changed?
The modern consumer doesn't like fees, but they'll sign up for multiple digital subscriptions. Should banks and credit unions follow suit?
The OakNorth neobank+fintech model confirms that banking and technology are increasingly inseparable. It may prove to be a template.
BNPL is expected to hit $680 billion in e-commerce transactions by 2025. 30 more stats cover consumer attitudes, demographic use and more.
NCCA rule change means college athletes are the new social media influencers. It's a good fit for community financial institution marketing.
Launching a digital bank isn't an easy decision, but could be crucial. One of the biggest questions is: Build or buy the technology?
'The average American owns three credit cards.' 50 more credit card stats like that cover balances, payments, rewards, Gen Z use and more.
Banks often target the Gen Z and Baby Boomer segments. But the huge Millennial market needs some love, and is in its prime banking years.
A modern AI-supported loan platform can help community banks be competitive and grow, but requires care in deciding which features to use.
Big changes to NSF and overdraft fees put community and regional banks in a tough spot, impacting both revenue and technology budgets.
Is email marketing on the way out? Experts say otherwise, but insist the channel is often undervalued and misused. New tactics can help.
Neobank Oxygen attracts freelancers who need help managing finances by offering generous rewards and using unique marketing tactics.
Financial marketers often default to safe, but dull, ideas. So the clever work here really stands out, from a documentary to guerilla stunts.