What Women Need From the Banking Industry
A Bank of America study dives into the struggles women have in banking, and suggests how banks can provide help in several key areas.
Articles by Garret Reich
Should Banks Kill Sign-On Bonuses for New Checking Accounts?
Cash onboarding bonuses are popular at big banks like Chase. But experts advise caution for most financial institutions. Here's why.
Green Loans: A Fast-Track Method to Be a Banking ESG Leader
Consumers increasingly expect banks to embrace environmental policies. That can create tensions, but also opportunities for loan growth.
The Pros & Cons of ‘Cashback Calendar’ Credit Card Rewards
Cashback is a fan favorite of credit card rewards programs, but should a rotating cashback calendar be part of your card marketing lineup?
Banks See Growth on Twitter & Instagram As Facebook Falters
Benchmarking how financial institutions are doing on Facebook, Twitter, YouTube and Instagram through the second quarter of 2022.
3 Key Lessons from Morgan Stanley’s Chief Marketing Officer
Alice Milligan at Morgan Stanley shares insights into banking mergers, nurturing a famed banking brand, and building a strong team.
Gallery: 24 of Banking’s Best Annual Reports
More than two dozen creative inspirations from bank and credit union marketers worldwide provide ideas for your next banking annual report.
Inside Plaid’s Evolving Roadmap and Future In Banking & Payments
Already a leader in data connectivity, Plaid's fintech competitors are pushing it to new horizons in banking, including payments and credit.
What Gen Z and Millennials Want From Banks: 5 Key Insights
Gen Z and Millennial satisfaction isn’t one-dimensional. Their needs as customers translate into their roles as banking employees as well.
Chase’s Success With Its U.K. Digital Bank Could Become a Global Model
Chase’s first stab at a digital-only bank — the short-lived Finn — was a flop. Its new U.K. digital bank so far is a win. What changed?
Should Banks Replace Annoying Fees With a Subscription Model?
The modern consumer doesn't like fees, but they'll sign up for multiple digital subscriptions. Should banks and credit unions follow suit?
Inside the Bank Selling Its Own Fintech Software
The OakNorth neobank+fintech model confirms that banking and technology are increasingly inseparable. It may prove to be a template.
30+ Buy Now, Pay Later Trends & Statistics for Banks in 2022
BNPL is expected to hit $680 billion in e-commerce transactions by 2025. 30 more stats cover consumer attitudes, demographic use and more.
Social Media Booster for Marketers: Sponsoring College Athletes
NCCA rule change means college athletes are the new social media influencers. It's a good fit for community financial institution marketing.
Sorting Out If and How Banks Should Launch a Digital Bank
Launching a digital bank isn't an easy decision, but could be crucial. One of the biggest questions is: Build or buy the technology?
Over 50 Credit Card Trends & Statistics for Banks in 2022
'The average American owns three credit cards.' 50 more credit card stats like that cover balances, payments, rewards, Gen Z use and more.
Here’s Why Bank Marketers Can’t Abandon Millennials for Gen Z
Banks often target the Gen Z and Baby Boomer segments. But the huge Millennial market needs some love, and is in its prime banking years.
Can Artificial Intelligence Jeopardize Banks’ Loan Growth?
A modern AI-supported loan platform can help community banks be competitive and grow, but requires care in deciding which features to use.
Solutions for Banks Confronting the Loss of Overdraft Fees
Big changes to NSF and overdraft fees put community and regional banks in a tough spot, impacting both revenue and technology budgets.
Email Marketing in Banking Has Changed: Answers to Key Questions
Is email marketing on the way out? Experts say otherwise, but insist the channel is often undervalued and misused. New tactics can help.
Digital Bank Alert: Oxygen Lays Claim to the Gig Economy
Neobank Oxygen attracts freelancers who need help managing finances by offering generous rewards and using unique marketing tactics.
13 Unconventional Bank Marketing Campaigns
Financial marketers often default to safe, but dull, ideas. So the clever work here really stands out, from a documentary to guerilla stunts.