Bank Marketers Moving Onto TikTok to Target Gen Z
Many banks have shied from using TikTok, but the video-sharing app is so popular with young adults that more bank marketers are jumping in.
While their ratings have fallen versus 2022, direct banks still outdo all other provider categories.
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Many banks have shied from using TikTok, but the video-sharing app is so popular with young adults that more bank marketers are jumping in.
Banks improving productivity and investing in strategic growth will emerge from an economic downturn more future-ready than the competition.
Changing consumer views (and tech company policies) about use of data for marketing are forcing banks to rely more on 'first-party' data.
The OakNorth neobank+fintech model confirms that banking and technology are increasingly inseparable. It may prove to be a template.
Multiple banking channels make attribution even more of a headache, leading to subpar sales and conflicts. Here's how to calm things down.
Banks must create an easy and efficient digital experience and differentiate their brand by using data and insights to increase engagement.
Rapid changes in data, AI and consumer behavior have marketers struggling. A combination of tactical and strategic insights will help.
Financing of electric vehicles is building, giving banks and credit unions the opportunity to gain loan growth from green cars and trucks.
Record levels of home equity beckon lenders hungry for growth. But they must remember that home prices also go down.
In the three-way battle between banks, digital-only banks and fintechs, understanding why consumers choose each type of provider is key.
To avoid ceding the fast-growing buy now, pay later market to a few aggressive fintechs, banks should focus on partnering and niche markets.
The proliferation of neobanks raises questions about customer cost of acquisition and profitability, with implications for traditional banks.
Explore the big ideas, new innovations and latest trends reshaping banking at The Financial Brand Forum. Will you be there? Don't get left behind.
Read More about The Financial Brand Forum Kicks Off May 20th
Manual tasks across channels is costly. And while AI is hot, there’s a simpler way to bring efficiency that many bankers have overlooked.
Read More about The New AI: A Banker’s Guide to Automation Intelligence
Now that consumers' financial conditions and work/life priorities have changed, banks and credit unions must recalibrate customer experience.
Mobile wallets may have cachet, but they can be clunky to use compared to tapping a contactless card, making payment habits slow to change.
Consumers expect a great digital banking experience but also want a human connection. Here's how Citizens Bank strikes a balance.
Mortgage lenders seek new strategies and technologies to deal with changing borrower demographics and streamline the homebuying process.
Up against fintechs and younger customers who don't think locally anymore, banks and credit unions must change value propositions to grow.
New social media monitoring apps plus the free Google Alerts tool provide bank marketers with valuable competitive intelligence.
Personalized, proactive experiences are what consumers want in banking. Data and analytics are ways to deliver, but progress lags badly.
What's hotter than the Metaverse for banking? Quite a lot, including specific applications of artificial intelligence and 5G service.
How banks and credit unions sort out sales culture, branching strategy, and budget controls will impact their future success.
More and more banks are considering creating a digital-only niche brand to propel growth. There are four key factors needed to succeed.
Listen to the brightest minds in the banking and business world and get ready to embrace change, take risks and disrupt yourself and your organization.
Find out how SLD helped CQRC Bank to create the perfect harmony of financial services, local culture, and the human touch in their branch transformation.
Read More about Creating A Community with CQRC’s Branch Redesign