The State of Digital Banking Transformation
Research shows that digital transformation is not mature at most banks, impacting competitiveness in an evolving digital economy.
Research shows that digital transformation is not mature at most banks, impacting competitiveness in an evolving digital economy.
Money is their #1 stress. Teach these young consumers about personal finance without any slant and you'll earn their trust and loyalty.
The proper performance measurements are key to aligning marketing with business goals, but today's digital options present unique challenges.
Consumers no longer base their loyalty on price or product, but instead on the experience they receive from their bank or credit union.
BNP Paribas COO Sophie Heller talks about personalization, how innovation labs don't work, and why big tech banking isn't a slam dunk.
Consumers love mobile banking, but still need cash. Banks and credit unions have options to meet that need in a way that builds brand.
Disappearing ads, more video and more tailored promotions drive bank and credit union marketing further down the technological road.
Banks and credit unions need to build more partnerships with fintech firms to meet digital consumer experience expectations.
Financial marketers face tough challenges meeting consumer expectations for personalized contact. Three practices will lead to better results.
Over a decade after the Great Recession, banks and credit unions still get slammed in reputation polls. Here's how they can reduce the impact.
The death of branches is not in sight due to strong sales and consumer choice, new data show. But digital banking is altering branches' role.
Today's consumers expect improvements that combine better personalization, speed, contextuality and privacy.
Learn how to enhance your brand’s local visibility, generate more leads, and attract more customers, all while adhering to industry regulations and compliance.
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As digital ad channels multiply, bank and credit union marketers grow more creative and emphasize lifestyle connection over hard sell.
They're still called phones, but financial institutions can use these pocket computers to remake the entire consumer banking relationship.
Payments are the lifeblood of banking brands, but without change they risk losing ground to simpler options, and emerging threats like Libra.
While you blinked, 1 in 3 Gen Zers began working, shifting the spotlight slightly off Millennials. These young consumers are very different.
Mobile website? Mobile app? Or offer both for maximum consumer convenience? One of four key decision points retail bankers must make.
Surprising findings from J.D. Power point to ways mid-size financial institutions can capitalize on strengths versus the biggest banks.
Banks must find new ways to weave their way into people's lives and integrate with other services, or risk becoming mere utilities.
A digital disruptor's brick-and-mortar foray provides insight for traditional banking execs wrestling with the branch question.
A new study finds that consumers' love for direct banks is fleeting, and reveals weaknesses traditional institutions can exploit.
A smart segmentation strategy can help financial institutions pinpoint ideal audiences, increasing return on marketing ROI.
Manual tasks across channels is costly. And while AI is hot, there’s a simpler way to bring efficiency that many bankers have overlooked.
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